Business Model Canvas (BMC)- A new venture concept
Keone Profile 24 Mar11
1. company profile
All work in this document belongs to KEONE PRODUCTIONS
and may not be used, sold, transferred, copied or reproduced
in whole or in part in any manner or form or on any media to
any person without the prior consent of KEONE PRODUCTIONS.
2. KEONE PRODUCTIONS is a 100% black
owned media content production, brand
management and strategic communications
company operating in South Africa. We are
privately held with no external funding and
are still growing.
We believe that when one creates in a
vacuum, the end product is not likely to
blow anyone away. Hence we co-develop
solutions with and guided by the client
thus ensuring that they are provided with
practical yet creative solutions aligned to
their blueprint.
3. Itumeleng Tlhone, Managing Director
Itumeleng manages projects, consults with Itumeleng holds a National Diploma in Graphic
clients regarding creative vision and approach, Design from the Central University of Technology
and coaches team members to successfully plan Freestate (formerly Free State Technikon) and is
and execute creative development. As Keone currently studying towards a degree in marketing
Productions’ User Experience Lead, he has with UNISA. He is Keone Productions’ visual
successfully managed many high-profile design design professional and our resident guru on
projects. usability issues.
Prior to Keone Productions, Itumeleng worked as Thabo Manailane, Business Development
a Visual Concept Creative for Endemol SA and as Manager
a graphic designer for Notethis Entertainment, At age 32 Thabo Manailane brings with him
Blackhand Publishing as well as a Design 8 years of experience and expertise in the
Manager for Heinenmann Publishing. He also events management field of which 3 years
taught computer graphics at the FUBA School of was spent working with a number of top brand
Visual and Performing Arts. companies, advertising agencies, individual
corporate clients including the Randfontein
4. local municipalities to harness skills on full • 2008 Launching of the Randfontein Local
event management production, logistics, Client Municipality Youth Advisory Centre
liaison, and team management. The remaining • 2008 Randfontein Local Municipality Mayoral
three years were spend on perfecting events budget speech
management business practise which included • 2007 Events Manger at Impact Sound
draft of business pitches, proposal documenting, • 2006 Department Of Social Services
understanding legal contracts, packaging
presentations, planning & budgeting, risk Lichaba Nthethe, Creative Director and
analysis and building a powerful network data Copywriting
base of different service providers who deliver Lichaba is a Content Producer and Director who
quality in the business. Thabo Manailane as an has worked across a wide range of Television
individual has worked and consulted on the genres. During the last 11 years he’s been
following event management projects: involved in Youth, Spiritual and Educational
• 2011 EIC Youth Voter Registration Bash television as a Researcher and writer. True Life,
• 2011 Mini Skirt Party Curious Culture, Seskhona, Nokia Face of Africa
• 2011 Gert Sibande District Municipality New and Studio 53 amongst others, afforded him
Building Opening Ceremony opportunities to work on fast paced Television
• 2010 Gauteng Heritage Day, Gauteng lifestyle magazines.
Department Of Sports, Arts, culture &
Recreation Since joining Keone Productions over 12 months
• Top TV In Store Promotions ago, Lichaba has continued to produce top-
• 2010 O.R Tambo Games quality work, contributing both to design and
• 2010 Gauteng Beach Festival broadcast media projects.
5. Our service offering is categorised into design
six dynamic functions, all of which feed
off each other’s strengths. This approach
helps our client maintain consistency music branding
with their communication across all the
various brand touch points. Ultimately it
OUR
is our client who reaps the most rewards OFFERING
from our company’s multi-service
offering. eventing television
True art rests in the detail. It matters
little that you can scream the loudest, marketing
you must also outscream the loudest,
while remaining sensitive to specifics.
7. design
KEONE PRODUCTIONS views design • advertising design • magazine layout & design
as being an integral part of every • annual reports • merchandising design
organisation’s growth both in the
• banners • motion graphics
short run and the long run. Design is
that thing that makes identity • corporate identity manuals • multimedia design
possible. That thing that makes the • collateral design • newsletter layout & design
imagined alive.
• corporate identity • outdoor
• digital design • website design
• experiential design • package design
• environmental design • signage design , printing &
• exhibition stands Installation
• interior design • 2d / 3d design
8. “Branding is not only about making a good
impression. It is also about leaving one”
9. branding
OUR approach to branding can be • research • brand positioning
liken to that of a seasoned • intellectual property • communication strategy
photographer. Every moment
• brand strategy • naming strategy
presents an opportunity of a shot at
immortality. • brand architecture • trademark registrations
• brand organisation • brand valuation & equity
11. television
KEONE PRODUCTIONS is a • tv programmes
complete pre-production and post- • tv adverts
production service provider for the
• documentaries
motion picture industry. We tackle
varying projects, from documentaries • corporate video productions
to television programs. • video editing
• film
Our most recent tv project is a
lifestyle magazine show called Africa • broadcast design
FACTS which premiered on DSTV • formating
channel 115. • motion graphics
12. The idea is to hit the target
market everytime you engage.
13. marketing
IN THE FUTURE, billboards will walk our • b2b marketing
streets while we hang roadside admirably
• customer acquisition
envious.
• customer growth
We believe that with a complete • customer retention
understanding of their customers, clients • marketing roi
are better able to execute the most
• marketing strategy
e ective communication strategy and
measure the impact of marketing across • media mix planning
their enterprise, all the while focusing on
return on investment.
17. music
OUR main focus area in the music • recording
industry is musicians not signed to • licensing
major labels. We offer a platform for
• online distribution
the independent artist to record and
distribute their music via our website • marketing
in various downloadable formats. • publicity
• artist management
18. our clients
KEONE PRODUCTIONS has worked with
television broadcasters, government departments, non-
pro t, academic and corporate clients. Each of our projects
is characterized by user-friendly, sensible, and cost-
e ective solutions that get the job done.
