Presentation for the Design for Active Ageing initiative from the European Union as part of the Barcelona Design Week 2012.

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Elderly

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I work at Telefonica as the
User Experience Lead for
eHealth...

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Most of the team love
gadgets, technology, new
cool apps and interaction
design...

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Our eHealth users (mostly
elderly) care as much about
this as most of us care
about...

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They couldn’t care less...

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They care about family, grand
children, friends, not getting
old, staying independent,
living well, good health...

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“Technology” is entering in
day to day life....

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But if another solution is
easier understood...

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This often means that as
designers we have to make
technology and the product
invisible and focus on the
service...

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The challenge of mHealth has
started, but there is still a
long way ahead with a large
role for design.

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Elderly