1. @SearchLDN
searchldn.com
@Izzy_CM
@CreatosMedia
SEO for Shopify
Practical Tips to Optimise
Your eCommerce Site

2. @SearchLDN
searchldn.com
@Izzy_CM
@CreatosMedia
Izabela Wisniewska
Mom of Kacper
MD and Head of Search at Creatos Media
In SEO since 2013
Group Fitness and Zumba Instructor
Marketing and Psychology Graduate
Sports, Dance and Martial Arts Obsessed
Person

3. @SearchLDN
searchldn.com
@Izzy_CM
@CreatosMedia
What is shopify and why are we talking about it?
Third top ecommerce platform with a market share of 20%.
In 2019 Shopify's paying customers grew 55% from the previous year.

4. @SearchLDN
searchldn.com
@Izzy_CM
@CreatosMedia
Is SEO for a website build on shopify different ?
Technically not of course.
….
But shopify may and most likely will
require us to take a different, sometimes
more time consuming and original
approach if we want to use our SEO
potential to the fullest.

5. @SearchLDN
searchldn.com
@Izzy_CM
@CreatosMedia
Shopify Client
Year 1
And this is where
we come in
Year later we are still going

6. @SearchLDN
searchldn.com
@Izzy_CM
@CreatosMedia
Me
Client

7. @SearchLDN
searchldn.com
@Izzy_CM
@CreatosMedia
Learnings from
Shopify Clients

8. @SearchLDN
searchldn.com
@Izzy_CM
@CreatosMedia
1. Robots.txt file is a 'no go'
We can't edit robots.txt file.
According to shopify, the
robots.txt file is optimal
however in SEO and
Marketing in general there is
no Fit-All solution, that's why
many websites face issues
because of this.

9. @SearchLDN
searchldn.com
@Izzy_CM
@CreatosMedia
What do I do if I can't use robots.txt ?
● You can use App to
add no-index tags.
● You can edit your
shopify theme

10. @SearchLDN
searchldn.com
@Izzy_CM
@CreatosMedia
3. Additional pages creating duplicate content
● Duplicate product pages - default shopify set up
- Canonical URL path: /products/
- Non-canonical URL path: /collections//.*/products/
By default shopify links to non-canonical versions of those
URLs.
● Additional tags/ filter pages

11. @SearchLDN
searchldn.com
@Izzy_CM
@CreatosMedia
What do I do ?
Make sure you monitor your
website closely, crawl it often -
this way you will be able to spot
and fix things shopify allows us
to fix by using for example 301
redirects, no-index tags etc.

12. @SearchLDN
searchldn.com
@Izzy_CM
@CreatosMedia
4. There is not an easy way to optimise filters/ tags
pages
● Red dresses
● Blue dresses
● Black dresses

13. @SearchLDN
searchldn.com
@Izzy_CM
@CreatosMedia
How to optimise tag pages ?
Get one of shopify apps
There are apps that will
help you with tag pages
optimisation
Edit shopify theme
Custom code can be added
to each tag in order to
optimise it

14. @SearchLDN
searchldn.com
@Izzy_CM
@CreatosMedia
Duplicate Page Titles
Shopify does not include tag names by default
usually.
But even after you optimise those, be careful
not to create duplicates, since shopify likes to
create duplicate tag pages. Again, shopify has
an app for that.

15. @SearchLDN
searchldn.com
@Izzy_CM
@CreatosMedia
4. Non Editable URL structure
URLs are not badly
structured.
But you have to brace
yourself for not having
control over them.

16. @SearchLDN
searchldn.com
@Izzy_CM
@CreatosMedia
5. No subfolders

17. @SearchLDN
searchldn.com
@Izzy_CM
@CreatosMedia
My advice on shopify clients
● Make sure you or your client have a good shopify developer
● Make sure you agree on additional development time alongside SEO
● Manage their expectations
● Before signing up, consider the limitations of the platform
● Create a strategy considering the limitations of the platform

18. @SearchLDN
searchldn.com
@Izzy_CM
@CreatosMedia
Shopify Apps worth checking out
● JSON-LD for SEO - app that allows you to use structure data without
development input.
● Yotpo Reviews - this app will be helpful when you want to add product
reviews to your product page
● No-index Manager
● Crush.pics - something to compress image files
● Plug in SEO
● Ultra SEO

19. @SearchLDN
searchldn.com
@Izzy_CM
@CreatosMedia
Helpful resources
https://searchengineland.com/technical-seo-for-shopify-a-guide-to-optimizing-
your-store-for-search-engines-335251
https://searchengineland.com/common-shopify-seo-pitfalls-and-how-to-avoid-
them-338197
https://www.outerboxdesign.com/search-marketing/seo-tips/shopify-seo-issues-
problems

20. @SearchLDN
searchldn.com
@Izzy_CM
@CreatosMedia
Thank You for joining me and listening !
Please if you do have any questions or maybe you have a different
knowledge or any tips for shopify SEO I don't know, please speak now !
Or alternatively, you can reach me:
On twitter @izzy_cm
Or you can send me an email at izabela@creatosmedia.co.uk
Or via our facebook page https://www.facebook.com/CreatosMedia/
I would love to hear from you !