2. Our Table Service Design Alternatives Include
1) Diner Chooses
Restaurant based on
Mood
3) Diner Chooses
restaurant based on
incentives earned
2) Diner Chooses
Restaurant based on
Cuisine
3. In addition to Diner alternatives, our approach includes Restaurant
Location Based Service alternatives
Diner Choices Restaurant Location Based
Service Choices
Show a restaurants on a Map (Basic)
Diner Chooses
Restaurant
based on Mood Offer larger discount to drivers further
away to attract a broader customer base
Diner Chooses Offer larger discount to walkers
restaurant further away to attract a broader
based on customer base
incentives
earned
Diner Chooses Offer larger discount to Drivers further
Restaurant based on away with urgency to offer to attract a
Cuisine broader customer base
4. Scenario Flow
Select a
Cuisine & Several Application Diner
Select a Select a presented Diner Diner Writes
Restaurant Style of Restaurant Determines
with choices
picks a what type of
Basic Cuisine Food (i.e
Price Range service diner (walk, (Walk is Selects a Good
(walk, drive, drive) basic choice
For the Food Assume all shown) Choice Review
Hunan) time, all)
Walker
Several Diner
Diner Picks a Application
More presented
Diner selects a Diner Selects Restaurant Determines
Mood and “Scene” Movie what type of with choices
are added (Drive is mid
“In-Crowd” diner (walk,
Restaurant mood
(i.e. Stars, Wall
with new
drive) level service
services
Intermediate (walk, drive,
Driver only 1 is
Streeters) selected shown)
time, all)
Incentive
and Redeem an Redeem an
Send an Incentive
Find me a Diner Send an Incentive Find me a Diner Send an Incentive Find me a Diner
Restaurant Incentive Incentive
Advanced
5. Diner Choices Based On Cuisine (Primary)
A scroll box much
like selecting a
contact to call in
most smart
phones
American
Chinese
English
French
Indian
Italian
What type of cuisine Japanese
are you looking for? Mediterranean
Mexican
French
Korean
6. Wireframes: Location
Welcome to TableTaker
We are a free mobile application providing restaurant patrons with an easy-to-use means for
finding your favorite food styles, cuisines, and price level based on your current location.
Clickable to Drop down
select between box to
distance types select radius
distance
You are looking for a restaurant within a ( )
walking or driving radius of your current
location
7. What is your price range?
A clickable display
function that will be
intuitive once
familiarity with the
application is
established
$ $$ $$$ $$$$
$ - $0 through $75 per couple
$$ - $76 through $150 per couple
$$$ - $151 through $200 per couple
$$$$ - $201 and above per couple
*not including alcohol or gratuity
8. TableTaker is working for you…
This is a loading A “Regular Patron” gives
screen for the status to the customer
application after allowing them to
search reserve a table in
parameters are advance based on the
entered. This symbol indicates you are a “Regular Patron” at this eatery. restaurant’s designation
on previous number of
times visited or money
spent.
This symbol indicates you are not a “Regular Patron” but are building towards that status at this
restaurant.
This symbol indicates you have no status at this restaurant.
9. TableTaker is working for you…
This is a loading A “Regular Patron” gives
screen for the status to the customer
application after allowing them to
search reserve a table in
parameters are advance based on the
entered. This symbol indicates you are a “Regular Patron” at this eatery. restaurant’s designation
on previous number of
times visited or money
spent.
This symbol indicates you are not a “Regular Patron” but are building towards that status at this
restaurant.
This symbol indicates you have no status at this restaurant.
10. An example of a mobile application display for our results
1 Block Radius
example with
two restaurants
meeting
parameters
An example
restaurant that
indicates you
have no status
and will not be
able to reserve
a table in
advance.
11. Restaurant information and selection display
Tables Available: 13
Estimated Wait Time:
35 Minutes
By touching the This Restaurant does
Arrow icon, up-to- not allow non-
date information Regulars to put their
appears including names in ahead of
wait time, table time.
availability, and
reservation
allowance at this
particular restaurant
12. While you wait for your table, please enjoy these recommended attractions…
These stores pay to be on
TableTaker and appear on
the app in the same radius as
the patron’s restaurants to
provide entertainment while
waiting for their table
13. Review your Restaurant Experience for 3% off next visit
Quality of Meal: 1 2 3 4 5
Price to Value: Good Better Best
Service: Poor-Moderate-Good-Excellent
14. Diner Choices Based On Mood (Alternative 1)
A scroll box much
like selecting a
contact to call in
most smart
phones
Casual
Romantic
What type of
Atmosphere are you
Fine Dining
looking for?
Fine Spirits
15. Mood Advanced Selection: “Low Key vs. “In-Crowd”
Would you (the Diner) like to eat at a “Low-Key” restaurant or an “In-Crowd”
restaurant?
Vs. Low-Key
*Low-Key = Quiet, usually smaller, and slower paced meal
*In-Crowd = Energetic, lively, at a currently acclaimed location.
16. Wireframes: Location
Welcome to TableTaker
We are a free mobile application providing restaurant patrons with an easy-to-use means for
finding your favorite food styles, cuisines, and price level based on your current location.
Clickable to Drop down
select between box to
distance types select radius
distance
You are looking for a restaurant within a ( )
walking or driving radius of your current
location
17. What is your price range?
A clickable display
function that will be
intuitive once
familiarity with the
application is
established
$ $$ $$$ $$$$
$ - $0 through $75 per couple
$$ - $76 through $150 per couple
$$$ - $151 through $200 per couple
$$$$ - $201 and above per couple
*not including alcohol or gratuity
18. TableTaker is working for you…
This is a loading A “Regular Patron” gives
screen for the status to the customer
application after allowing them to
search reserve a table in
parameters are advance based on the
entered. This symbol indicates you are a “Regular Patron” at this eatery. restaurant’s designation
on previous number of
times visited or money
spent.
This symbol indicates you are not a “Regular Patron” but are building towards that status at this
restaurant.
This symbol indicates you have no status at this restaurant.
19. An example of a mobile application display for our results
1 Block Radius
example with
two restaurants
meeting
parameters
An example
restaurant that
indicates you
have status
and will be able
to reserve a
table in
advance.
20. Restaurant information and selection display
Tables Available: 17
Estimated Wait Time:
25 Minutes
By touching the This is a restaurant
Arrow icon, up-to- the customer are a
date information “Regular Patron at
appears including and are able to put
wait time, table their names in ahead
availability, and of time.
reservation
allowance at this
particular restaurant
21. While you wait for your table, please enjoy these recommended attractions…
These stores pay to be on
TableTaker and appear on
the app in the same radius as
the patron’s restaurants to
provide entertainment while
waiting for their table
22. Diner Choices Based On Deals (Alternative 2)
A scroll box much
like selecting a
contact to call in
most smart
phones
BOGO
> 10% Percent
What type of Deal are
you looking for?
Free Drinks
>25$ Big Dollars
23. TableTaker Restaurant Incentive Services for Drivers
BOGO
> 10% Percent
Diner selects a percentage discount – Restaurant can participate
Free Drinks
in making tailored offers to drivers based on distance
>25$ Big Dollars
Service: Offer larger discount to drivers
further away to attract a broader
customer base
Within 10 miles offer 15%
incentive
Within 2.5 miles offer 5%
incentive
Within 5 miles 10%
incentive
24. TableTaker Restaurant Incentive Services for Walkers
BOGO
> 10% Percent
Diner selects a percentage discount – Restaurant can participate
Free Drinks
in making tailored offers to walkers based on distance
>25$ Big Dollars
Service: Offer larger discount to walkers
further away to attract a broader
customer base
Within 10 blocks offer 15%
incentive
Within 2.5 blocks offer 5%
incentive
Within 5 blocks 10%
incentive
25. TableTaker Restaurant Incentive based on Distance & Time
BOGO
> 10% Percent
Diner selects a percentage discount – Restaurant can participate
Free Drinks
in making tailored offers to Drivers based on distance
>25$ Big Dollars
Service: Offer larger discount to Drivers
further away with urgency to offer to
attract a broader customer base
Within 10 miles offer 15%
1:00 HR if he can be seated in 1 hr
or 10 % in 30 minutes
Within 5 miles offer 10% if
30 Min he can be seated in 30
minutes or 5% in 1 hour
20 Min Within 5 miles, offer 10% if
he can be seated in 20
minutes
27. Examples of App user interface display possibilities
Make a Reservation
Today
Time 06:15 PM + / -
People 2 + / -
28. Time 06:15 PM
Examples of App user interface display possibilities
Your 15% Off Coupon Your 15% Off Coupon
EXPIRES in
15 Min 20 Secs
29. Wireframes: Location
Welcome to TableTaker
We are a free mobile application providing restaurant patrons with an easy-to-use means for
finding your favorite food styles, cuisines, and price level based on your current location.
Clickable to Drop down
select between box to
distance types select radius
distance
You are looking for a restaurant within a ( )
walking or driving radius of your current
location
30. What is your price range?
A clickable display
function that will be
intuitive once
familiarity with the
application is
established
$ $$ $$$ $$$$
$ - $0 through $75 per couple
$$ - $76 through $150 per couple
$$$ - $151 through $200 per couple
$$$$ - $201 and above per couple
*not including alcohol or gratuity
31. TableTaker is working for you…
This is a loading A “Regular Patron” gives
screen for the status to the customer
application after allowing them to
search reserve a table in
parameters are advance based on the
entered. This symbol indicates you are a “Regular Patron” at this eatery. restaurant’s designation
on previous number of
times visited or money
spent.
This symbol indicates you are not a “Regular Patron” but are building towards that status at this
restaurant.
This symbol indicates you have no status at this restaurant.
32. An example of a mobile application display for our results
1 Block Radius
example with
two restaurants
meeting
parameters
An example restaurant
that indicates you
have some status at
this table and are
working towards
becoming a “Regular
Patron”. However,
you are not able to
reserve a table
remotely yet.
33. Restaurant information and selection display
Tables Available: 7
Estimated Wait Time:
50 Minutes
By touching the This Restaurant does
Arrow icon, up-to- allow Regulars to put
date information their names in ahead
appears including of time but you are
wait time, table not able to reserve
availability, and one until your
reservation “regular patron”
allowance at this status is established
particular restaurant
34. While you wait for your table, please enjoy these recommended attractions…
These stores pay to be on
TableTaker and appear on
the app in the same radius as
the patron’s restaurants to
provide entertainment while
waiting for their table
35. Wireframe Overview of Services (not associated with any specific
Wireframe alternative)
Service Diner
Restaurant Signup Diner
Registration & Preferences &
Leaderboards
and Fee Agreement
Administration Registration
Show me an Let me Post my Let me draw a
Diner Services Find Me a Spot
Incentive Thoughts “crowd-source
option”
Redeem an
Restaurant Find me a Diner Send an Incentive
Incentive
Services
36. Common Architectural Services
TableTaker
While we have three different service alternatives,
they share a set of common design services including
1) GPS - Location Based Services
2) SmartPhone Delivered Incentives or Coupons
3) Mapping Software
4) Real Time Status including wait time, alerts and
other tabletaker diners
37. Service Offering Description
Diner Chooses Restaurants based on
Incentives
• Incentive Alternatives Include
- Free Drinks - Percentage Off
- Dollar Amount Off - Buy one Get One
- Targeted
• Other design alternatives for future consideration
include:
− Restaurant Incentive Alternatives:
Real Time Incentive based on Walking Location
Real Time Incentive based on Location
Tailored Incentive based on Time and Location
− Restaurants payment alternatives:
Fixed Monthly Fee
Additional fees based on results like visits or
visitor status
