2. “ I’m not trying to cause a big sensation. I’m just talkin’ ‘bout my generation (The Who 1965) “ People resemble their times more than they resemble their parents” (Ancient saying)

3. ABS Population Pyramid 2006 & McCrindle Research Study 2006 Description Born Age Pop’n (mill) % of Pop’n Builders Before 1946 61+ 3.5m 17% Boomers 1946 -1964 42 -60 5.3m 26% Generation X 1965 – 1979 27 - 41 4.4m 21.5% Generation Y 1980 – 1994 12 – 26 4.2m 20.5% Generation Z 1995 – 2009 Under 12 3.1m 15%

9. Emotional Convergence model of generational decision-making Rational Generation Y Generation X Boomers Builders

12. “ I’m not trying to cause a big sensation. I’m just talkin’ ‘bout my generation (The Who 1965) “ People resemble their times more than they resemble their parents” (Ancient saying)