Youth Dynamix has established itself as a leader in the youth research, strategy and communications markets in Sub Sahara Africa over the past few years.

1. Kenya has a total population of 38 713 743
Youth Dynamix Sub Sahara Africa Offering people, 62 % is between 0 – 24 years of age
Mobile penetration among the youth in Kenya
7 – 15 years: 6%
16 – 24 years: 47%
Internet penetration among the youth in Kenya
16 – 24 years: 57%
Top 3 Role models among the youth in Kenya
Mother 28%
Father 13%
Nelson Mandela 11%
Kenya
Seneg
al
Nigeria
Ghana
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D’Ivoire
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Tanzania
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Nigeria has a total population of 146 255 312 DRC
people, 64% is between 0 - 24 year of age Kenya
Mobile penetration among the youth in Nigeria
7 – 15 years: 28%
Angola
16 – 24 years: 45%
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iqu
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Internet penetration among the youth in Nigeria
za
Mo
16 – 24 years: 92%
Top 3 Role models among the youth in Nigeria
Father 11%
Mother 10%
South Africa has a total population of 48 782 756 people,
Genevieve 5%
South Africa 53% is between 0 – 24 years of age
Nigeria
Mobile penetration among the youth in South Africa
7 – 15 years: 6%
16 – 24 years: 47%
Internet penetration among the youth in South Africa
16 – 24 years: 47%
Sub Sahara Africa Regions
Top 3 Role models among the youth in South Africa
Southern Africa
Mother 23%
Nelson Mandela 10%
East and Central Africa Father 7%
Western Africa
South Africa

2. Who is Youth Dynamix
Youth Dynamix has established itself as a leader in the youth research, strategy and communications
markets in South Africa, Kenya and Nigeria over the past few years.
What Youth Dynamix offer as the leading “YOUTH” agency in Sub Sahara Africa:
Deep and comprehensive understandings of the youth market through the largest bank of
trended youth-relevant research based on the SA, Kenya and Nigeria markets.
Insights are put through the Youth Dynamix strategic department, who utilise a specially developed
Youth Dynamix strategic toolbox and youth appropriate methods to develop relevant youth
brand strategies and a youth strategic approach.
Youth Dynamix has great understandings on the new youth consumer market, which is
applied to a relevant youth communication strategy that details the most relevant youth
communication platforms
to allow the brand to appeal more directly to the youth market.
Why Youth Dynamix is your first choice for Youth Marketing Campaigns in Sub Sahara Africa
A youth specialist agency (focused on 0-24 years and the family market)
Strong African footprint (with representation in Southern (South Africa), Eastern (Kenya) and
Western Africa (Nigeria)), as well as expansion into other developing markets
Successfully conducted work across 11 Sub-Sahara African countries
Youth Dynamix has long-standing international affiliations with The Promotions Practice
(UK), The Geppetto Group (USA) and TRU (USA)
Youth Dynamix is part of WPP
The largest bank of youth and family information and insights in Africa
Runs the largest, syndicated, most comprehensive and trended youth studies across Africa
Specialised Youth Dynamix proprietary research and strategic toolbox
Development of EYE – a specialised ethics division and expertise related to ethics and the
development of best practice principles
Extensive experience across many blue chip brands across a wide range of categories
Over 30 years combined marketing experience within the youth and family market segments
Offers a specialised youth consultancy service to a multitude of agencies
Conceptualisation, development, implementation and management of tailor-made youth
campaigns, platforms and communication offerings
Youth Dynamix offers an integrated approach to youth research, strategic consulting and
complete youth communications solutions

3. Youth Dynamix services in Sub Sahara Africa
Research Offering
Offering: SA Moz Ang Ken Tan Ugn DRC Cam Nig Gha CI Sen
Trax Studies x x x x x x x x x x x x
Ad hoc Research x x x x x x x x x x x x
Qualitative Research x x x x x x x x x x x x
Quantitative Research x x x x x x x x x x x x
Panel Research x x x x x x - x x x - -
Research Reports x - - x x x - x x x - -
Strategic Offering
Offering: SA Moz Ang Ken Tan Ugn DRC Cam Nig Gha CI Sen
Youth Immersion x x x x x x x x x x x x
Brand Immersion x x x x x x x x x x x x
Character Workshop x - - x - - - x x x - -
Ethics Workshop x - - x x x x x x x - -
Stragegic Consultant x x x x x x x x x x x x
Strategy Development x x x x x x x x x x x x
Youth Scapes x - - x x x - x x x - -
Marketing/Communication Offering
Offering: SA Moz Ang Ken Tan Ugn DRC Cam Nig Gha CI Sen
Traditional Media x x x x x x x x x x x x
Brand Licensing x - - - - - - x x x x x
Added Value x x x x x x x x x x x x
Educational Campaigns x x x x x x - x x x x x
Out of Home x x x x x x x x x x x x
Digital media x x x x x x - x x x x x
Social Media x x x x x x - x x x x x
Mobile Media x x x x x x x x x x x x
Experiential x x x x x x x x x x x x

4. Homestead Place, 34 Homestead Rd,
Cnr 12th Ave & Rivonia Rd, Rivonia,
2128, South Africa. Tel: +27 11 806 8000
www.youthdynamix.co.za
Given the current economic climate, and with marketing budgets having been drastically reduced.
Has resulted in marketers not being able to afford the cost of Above-The-Line communication.
The alternative:
Youth Dynamix offers, LOW COST, LOW WASTAGE and HIGH IMPACT BELOW-THE-LINE
CAMPAIGNS in Sub Sahara African.
o re information contac
For m t:
Jacques Erasmus
Youth Communications Consultant
Email: jacques.erasmus@youthdynamix.co.za
Direct: +27 11 806 8143
Cell: +27 84 523 6622
Fax: +27 86 673 1687