Ever see great presentations on this site and wonder "How can I make slides like those?"
This quick, insight-packed course will distill many of the major lessons I've learned designing presentations (20 or so of which have been featured on the Slideshare homepage for clients like Honigman Media and Group 8A) over the past half decade.
The major areas of discussion include
STORYTELLING | RHETORIC | DESIGN
Each of these are rigorously examined using easy to understand examples and practical, actionable takeaways.
Click through these slides and come out the other side a better presentation designer, guaranteed!
I currently teach Digital Marketing at General Assembly and have given this lecture to nearly unanimous positive feedback.
If you'd like to get access to this PDF or pick my brain about presentation design, marketing, etc... shoot me a line!
EMAIL: Jig813@gmail.com
TWITTER: twitter.com/JoeandTell
LINKEDIN: linkedin.com/in/josephgelman
49. MULTIPLY THE IMPACT OF YOUR POINTS OF INTEREST, BY GIVING THEM
PLENTY OF BREATHING ROOM
50. MULTIPLY THE IMPACT OF YOUR POINTS OF INTEREST, BY GIVING THEM
PLENTY OF BREATHING ROOM
ALL THESE UNOCCUPIED SQUARES
THIS IS REFERRED TO AS
NEGATIVE SPACE
52. THIS IS THE COLOR WHEEL.
IT’S A CONVENIENT WAY
FOR ARTISTS AND
DESIGNERS TO DIAGRAM
THE RELATIONSHIPS OF
COLORS AND TO IDENTIFY
HARMONIOUS PAIRINGS
Fun Fact: The color wheel was first
introduced by Isaac Newton in 1672
THE COLOR WHEEL
60. SO WHEN A PATTERN IS BROKEN WE TAKE NOTICE:
IT STANDS OUT BETTER
61. THE MORE WAYS YOU CAN CONTRAST
THE BIGGER THE IMPACT WILL BE
62. THE DUTCH MASTER
JOHANNES VERMEER
INTUITIVELY UNDERSTOOD
THE POWER OF
CONTRAST.
JUST LOOK AT THE DRAMA
THE INTENSE LIGHTING OF
THE FACE ACHIEVES BY
BEING SET AGAINST A
DARK BACKGROUND
63. I RAN A PHOTOSHOP
FILTER THAT
AVERAGED THE
COLORS AND IT’S
CLEAR JUST HOW
BRIGHT THE FACE IS.
64. BUT LOOK AT HOW
MUCH DARKER THIS
COLOR LOOKS IN
ISOLATION.
THE CONTRAST OF
THE BACKGROUND IS
WHAT MADE IT
IMPACTFUL.
Looks much darker now, no?
70. Garamond 60pt goes great with Helvetica. Since
Helvetica is very rigid and Garamond is
calligraphic the contrast works nicely. Notice
how neither one distracts from the other; instead
the two fonts complement each other
wonderfully.
HELVETICA 120pt
71. Once you’ve set your type using a harmonious
grouping of timeless fonts, accentuating this
contrast with a nice complimentary color
scheme simply sets your work over the top.
HELVETICA 120pt
72. YOU MIGHT HAVE NOTICED THAT I DIDN’T USE
THE TYPEFACES I RECOMMENDED
73. NEUE HAAS UNICA
Iowan Old Style
IN CASE YOU WERE CURIOUS, HERE ARE THE
TYPEFACES I ACTUALLY USED
74. “Learn the rules like a professional, so
you can break them like an artist.”
–Pablo Picasso
80. NO MORE THAN SIX WORDS PER SLIDE
NO LOWER THAN 60 POINT FONT*
*I only broke this rule because I’m not giving the talk in person. Again,
break rules only once you know ‘em well.