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chat bots are the future of communication.pptx

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chat bots are the future of communication.pptx

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Gaurav Gogia student of
BVJMM 2nd Semester of #JIMSVKII has shared about the chat bots are the future of communication.

For More Query Call us on 09990474829, 011 61199191
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Gaurav Gogia student of
BVJMM 2nd Semester of #JIMSVKII has shared about the chat bots are the future of communication.

For More Query Call us on 09990474829, 011 61199191
Visit us at https://www.jimssouthdelhi.com/
Follow us on:
Facebook: https://www.facebook.com/JIMSVASANTKUNJII/
Twitter: https://twitter.com/jimsljptweets
Instagram : : https://www.instagram.com/jims_vk2/?hl=en
YouTube : https://www.youtube.com/channel/UCZgioa2rpculDY7bHlljD6g
Blog: https://jimssouthdelhi.com/blog/
Linked In: https://www.linkedin.com/in/jims-vasant-kunj-38785a85/

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chat bots are the future of communication.pptx

  1. 1. Jagannath Institute of Management Sciences Vasant Kunj-II, New Delhi - 110070 Department of Journalism and Mass Communication Created By: Gaurav Gogia
  2. 2. Social media chat bots are the future of communication
  3. 3. Topics to be covered  What is chatbot?  History of chatbots  Purpose of chatbot  Pros and Cons of chatbots  Types of chatbots  How chatbots work?  Why chat bots are important  Challanges faced by chatbots  Why chatbots fail?  How to prevent chatbot failure?
  4. 4. What is chat bot?  A chat bot or chatterbot is a software application used to conduct an on-line chat conversation via text or text-to-speech, in lieu of providing direct contact with a live human agent. A chat bot is a type of software that can help customers by automating conversations and interact with them through messaging platforms. OR  A computer program designed to simulate conversation with human users, especially over the internet. Chat bots often treat conversations like they're a game of tennis: talk, reply, talk, reply"
  5. 5. History of chatbots  The idea of a bot came to light back in 1950 when Alan Turing's article about artificial intelligence was published, called as "Computing Machinery and Intelligence  ELIZA(1966) and PARRY(1972) were the first two chatbots that were intended to understand and simulate human language.  Since then the industry has grown bigger and better especially with the emergence of messenger bots that integrate with platforms like Facebook, WhatsApp, Telegram, WeChat and alike.
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  7. 7. Purpose of chatbot Chatbots boost operational efficiency and bring cost savings to businesses while offering convenience and added services to internal employees and external customers. They allow companies to easily resolve many types of customer queries and issues while reducing the need for human interaction.
  8. 8. Pros and Cons of chatbots Pros of Chatbots  Faster customer service  Constantly available  Promotes Conversational Marketing  Helps Manage Customer Requests Cons of Chatbots  Don’t Understand Natural Language  Not Personalized or Emotive  Higher Capacity for Misunderstanding  Need to be Maintained  Expensive to Install  Limited Functionality  Losing customer insights  Bots Don’t Fit Every Business Model
  9. 9. Types of chatbots  Menu/button-based chatbots  Linguistic Based (Rule-Based Chatbots)  Keyword recognition-based chatbots  Machine Learning chatbots  The hybrid model  Voice bots
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  11. 11. Challenges faced by chatbots 1. Chatbot Security  In recent months, a lot has happened regarding data privacy and security. Customers are sensitive and protective when it comes to their personal data. Hence, it’s crucial that you create chatbots that can assure data privacy for your customers.  Your AI chatbots need to collect information and data which are relevant and need to transmit it over the internet securely. If you are going to use chatbots for customer service, then you need to absolutely make sure that it’s safe to share information with the chatbots. 2. Understanding the Emotions and Sentiments of Your Customers
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  13. 13. Why chatbots fail?  Inability to understand emotions  Lack of implementation  Humans prefer talking to humans  Inability to resolve personalized issues  Lack of transparency
  14. 14. How to Prevent Chatbot Failure?  Redirect to a Human Agent “Please wait while we are connecting you to our expert.”  Be Honest (Transparent) “Thanks for connecting with [Brand] BOT assistance.”  Provide consumers with specific responses Providing limited and high-quality service is better than ruining the customer experience.  Timely maintenance  Proper testing before deployment
  15. 15. Thank You!

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