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Core News Values in Digital Age

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Core News Values in Digital Age

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Ms. Preeti M Surya HOD Department of Journalism & Mass Communication of #JIMSVKII has shared about Core News Values in Digital Age.

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Ms. Preeti M Surya HOD Department of Journalism & Mass Communication of #JIMSVKII has shared about Core News Values in Digital Age.

For More Query Call us on 09990474829, 011 61199191
Visit us at https://www.jimssouthdelhi.com/
Follow us on:
Facebook: https://www.facebook.com/JIMSVASANTKUNJII/
Twitter: https://twitter.com/jimsljptweets
Instagram : : https://www.instagram.com/jims_vk2/?hl=en
YouTube : https://www.youtube.com/channel/UCZgioa2rpculDY7bHlljD6g
Blog: https://jimssouthdelhi.com/blog/
Linked In: https://www.linkedin.com/in/jims-vasant-kunj-38785a85/

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Core News Values in Digital Age

  1. 1. Jagannath Institute of Management Sciences
  2. 2. Core News Values in the Digital Age A Presentation by - Preeti Malhotra, Head of the Department, Department of Journalism and Mass Communication, JIMS Vasant Kunj II
  3. 3. Five Core Elements •Timeliness •Proximity •Prominence •Consequence •Human Interest
  4. 4. Core Values(e.g.) •Timeliness: You can apply for your passport at a post office soon • Proximity: (i) 3 chopped bodies in 10 days: Delhi cops probe serial killer twist (ii) Delhi Metro's Phase 6 to get govt. nod this week •Prominence: Cyrus Mistry converted group into personal fiefdom: Tata
  5. 5. Impact, Human Interest
  6. 6. Tech in Media Processes
  7. 7. Newsrooms Today
  8. 8. Converged Newsroom
  9. 9. Tech Diffusion: Impact Participatory Clients •Interactive Audiences •Interactive Readers •Interactive Viewers Medium is no more the message Emergence of Citizens Journalists
  10. 10. Future Journalists • Keep pace with technological advances • Well versed with divergent tools that facilitate news distribution • Explore ways to utilize news distribution tools effectively • Equip them to perform in challenging media environments • Multimodal, interoperable content
  11. 11. Who are we training? Cross Platform Journalists: So they •Meet consumer needs on demand •Innovate to fulfill a sense of immediacy •Understand the dynamics of interactivity What is in it for me + Infotainment = TRPs
  12. 12. Pertinent Questions ₓ Whether traditional news values hold good for New Media √ The degree of relevance of traditional news values in new media ecology
  13. 13. Pertinent Questions √ How to use traditional news values to generate engaging content √ What news values are more relevant in New media environment
  14. 14. Findings… • Fundamental news values guide decision making processes in newsrooms • Tech is a means, not an end - It determines our goals, also helps in accomplishing them - SEO, AI, IOT, aggregators and analytics will alter goalposts (types, levels and kind of engagement)
  15. 15. Convergence Ecology • Minimize intricacy of digital media platforms • Tech tools compliment journalistic values • Core responsibilities of media professional: - Serve communities of citizens - Collect, interpret and share info - Provide info to help them conduct their lives - Cater to knowledge-pull models smart news consumption environments
  16. 16. Conclusion Digital Platforms • propel the message • are simply modes of transmission • in sync with the core journalistic news values
  17. 17. Marketing-Centric approach to Journalism Target Audiences (TA): Students / Millennials (1982-2002) • Can be reached through similar interests • Are multi-taskers; are always online • See social media as a tool of: -Social connectivity in their busy schedules -Fostering fellowship and community How to reach your TA: Rich multimedia narratives assist in garnering clout among Millennials
  18. 18. Thank You Any questions? You can find me at: hodmasscom.vk2@jagannath.org preetimalhotra2512@gmail.com

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