The document discusses the problem of prestige that open access academic presses face. It notes that there has been a surge in new university presses and academic-led publishing in the UK in recent years, with 19 new presses launched and 8 more considering launching. However, open access presses have a prestige problem compared to traditional publishers. The document argues that with time and as the quality of open access book publishing is demonstrated, the issue of prestige for open access presses will diminish over the next ten years.