Winner of the 2004 Natonal Association of Collegiate Marketing Administrators "Best New Revenue Generating Idea"

1. New Revenue-Generating Idea NACMA Awards 2003-04 Submitted by The University of North Dakota Department of Athletics

2. SIOUX ILLUSTRATED MAGAZINE

5. Program Sales Analysis: 2002-03 ($1,493) 14,020 Net ($22,384) less: Printing Cost $24,546 8,182 $3.00 Hockey ($10,789) less: Printing Cost $6,138 2,046 $3.00 Basketball ($10,380) less: Printing Cost $11,376 3,792 $3.00 Football Total Units Sold Cost of Program Sport

6. Program Sales Analysis: 2002-03 $46,525 Advertising Revenue $45,032 Total Revenue from Program Sales ($1,493) Net Programs Sales

13. Grand Forks Herald 7/31/03

16. Profile of UND Benefactor Ray Rude, the inventor of the modern era diving board. Sioux Illustrated highlights many of the non-revenue Olympic sports by showcasing the student-athletes to a larger audience of fans. For example, the off-the-field activities of soccer player Jen Cilz dealing with the loss of her father or the exploits of multi-sport student-athlete Meghan Mutrie, who in addition to playing 2 sports at UND is also a member of the Canadian Under 20 National Rugby team, all while carrying a 3.7 GPA. Content Examples

17. Evaluation of Results Program Sales Analysis 2003-04 $3,828 23,122 Net ($9,225) less: Printing Cost $14,542 14,542 $1.00 Hockey ($3,970) less: Printing Cost $2,380 2,380 $1.00 Basketball ($6,100) less: Printing Cost $6,200 6,200 $1.00 Football Total Copies Sold Cost of Program Sport

18. Revenue Comparison between 2002-03 & 2003-04 $114,225 -- Sioux Illustrated Advertising Revenue 23,122 14,020 # of Programs Sold $58,925 $23,950 ($79,250) $13,828 $10,000 $3,828 2003-04 2002-03 -- -- -- $45,032 $46,525 ($1,493) Sioux Illustrated Production Costs Total Program Sales Revenue Sioux Illustrated Subscription Revenue Program Advertising Revenue Total Sioux Illustrated Revenue Net Programs Sales Revenue