Talent Advantage : Referral Engine, Recruiter, Talent Direct, Recruitment Advertising, Jobs Network Employer Branding: Custom Company Profiles, Career Pages By Jacco Valkenburg, Recruitment Architect and Trainer, Recruit2 For European Online Recruitment Seminar in Barcelona 23-24 November 2011

1. How do you find the best people?
% in bottom % in top performers (2 years employed)
Targeted Sourcing
Referral
?
Internal
Campus
Advertising
Old school
Via agencies
(source: N=1500 employees hired 2006-2007, performance rating 2009, USA company)
1

2. Recruiting strategy cycle
UNDERSTAND
your target
audience
POSITION
your
company
as
MEASURE
results
employer
of
choice
SOURCE top
passive talent

3. LinkedIn Hiring Solutions
Insights

4. Understand Your Audience – Benchmark Survey
Understand how candidates view
you and your competitors and
what job attributes they care most
about with 20 standard & 5 custom
questions

5. LinkedIn Hiring Solutions
Recruiter

6. LinkedIn Recruiter: Enhanced
Candidate Search
Save profiles to team or
individual project folders
Access names and full profiles
beyond your 3-degree network
Quickly zero-in on the right
candidates with search filters

7. Share profiles with Hiring Managers

8. Know who’s in your ATS <-> Recruiter (2012)

9. Searching LinkedIn via search engines
Finf names of ‘anonymous’ profiles:
site:www.linkedin.com “HEADLINE”
Search ‘anonymous’ Belgium profiles:
site:be.linkedin.com (KEYWORDS)
Search Dutch members of a group:
Site:nl.linkedin.com “NAME GROUP”
Tips:
• Search for job titles
• Use English and Dutch/French keywords
• Advanced search via Bing: current near:4

10. LinkedIn Hiring Solutions
Referral Hiring

11. LinkedIn Referral Engine (2012)

12. Reverse referrals (company insider)

13. Be proactive: ask your employees to refer!

14. LinkedIn Hiring Solutions
Targeted Ads

15. Targeted Recruitment Ads
Be top-of-mind among passive talent
Warm up passive
candidates
Your ads stand out on
LinkedIn pages
Maximize impressions by
reaching the right audience

16. Work With Us Ads
Picture yourself with this New Job

17. LinkedIn DirectAds

18. LinkedIn Hiring Solutions
Jobs Network

19. Personal Job Seeker Experience
Apply Now button can
link to your ATS
Posts feel personal
Candidates see who they
know at your company
Job is indexed for search engines
and can be published to Twitter
Members forward your
jobs in 2 clicks

20. LinkedIn Jobboard

21. Who Viewed My Job?

22. LinkedIn Hiring Solutions
Careers Page

23. Your message dynamically
adapts to the viewer (Gold only)
Your featured recruiters
Company culture video
Job postings targeted to
viewer for relevance

24. Employee spotlights
(viewer targeted for Gold)
Employee benefits
Links to additional
company content
Up to 3 customizable
modules

25. LinkedIn Company Profiles

26. Recruitment via LinkedIn
Jacco Valkenburg
RECRUIT2.COM / RECRUITERUNIVERSITY.EU
LINKEDIN WWW.LINKEDIN.COM/IN/JACCO
TWITTER @JACCOV
WORDPRESS WWW.RECRUITINGROUND.EU