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public relations
marketing
special events
branding
advertising
design
media
web
film & television
celebrities
speakers bureau
models
photography
Business & Marketing Strategy
Public Relations | Advertising
Content | Blogs | Video
Social Media | Web | SEO
Ads | Design | Images | Film
Events | Sports | Trends
Friends | Fans | Likes
Artists | Athletes
An affiliate of French | West | Vaughan
The Southeast’s Largest Marketing Communications firm, established 1997
Raleigh | Tampa | NYC | LA | Miami | Sarasota
CREDENTIALS &
CAPABILITIES
public relations
marketing
special events
branding
advertising
design
media
web
film & television
celebrities
speakers bureau
models
photography
ABOUT US
A Marketing Communications firm,
retained by clients to conceive & produce
campaigns that generate awareness, build
brand equity & drive sustained consumer
preferences for brands.
AGENCY AWARDS & RECOGNITION
 2014 National Consumer Agency of the Year
 125 Addy’s, Silver Anvils, CIPRAs, Gold Ink,
ECHO, Platinum, BullDog Reporter & PRSA Honors
 2-time Florida PR Chapter Agency of the Year
 BrandWeek Magazine National Marketer of the Year
 Southeast’s Top Powerhouse PR Agency
 6-time Mid-Size Natl. Agency of the Year Finalist
 One of America’s 25 Best Agencies to Work For
 5-time Top 20 Creative Agency
 One of America’s 5 Best Lifestyle Agencies
 One of America’s 10 Best Branding Agencies
*Combined French | West | Vaughan & Ignition
public relations
marketing
special events
branding
advertising
design
media
web
film & television
celebrities
speakers bureau
models
photography
OUR BRANDING EXPERTISE
 We’ve developed & enhanced brands for every shape, size
& industry (Fortune 500, mid-size, entrepreneurs)
 Connecting these diverse companies to opportunity:
 Our focus is on understanding the business model,
revenue streams, products & competitive landscapes
 Our emphasis is on getting inside consumers’ emotional
needs & rational expectations (and on their smart phones)
 Our ability is to identify appropriate promotional
opportunities, both live & virtual, in which customers
intersect with one another & interact with brands
 We use this know-how to craft powerful brand identities
& carve out market positions in creative, fun, consistent &
compelling ways.
public relations
marketing
special events
branding
advertising
design
media
web
film & television
celebrities
speakers bureau
models
photography
OUR JOB
 To design & implement integrated marketing communications
programs for our clients that heighten awareness &
generate sales
 To ensure our clients’brands are visible, relevant to their
customer’s changing needs & competitively differentiated
 To educate, influence, persuade, motivate and enable
targeted customers on behalf of the brands we represent
 To help our clients establish & maintain credibility
by earning the implied endorsement of media influencers
 To protect our client’s reputation
public relations
marketing
special events
branding
advertising
design
media
web
film & television
celebrities
speakers bureau
models
photography
OUR APPROACH
 To “participate in the consumer community” we usually begin
marketing campaigns with “targeted content marketing”
and deploy digital video for mobile search impact
 To “earn consumer engagement and build an audience” we…
 Find story hooks about your brand and prepare the content
 Get the content in front of market influencers, gauge their
interest, calibrate and repeat
 Support messaging with appealing dimensional items to
maintain the interest of targeted influencers
 Train your spokespeople and prepare your sales team to
handle inquiries
public relations
marketing
special events
branding
advertising
design
media
web
film & television
celebrities
speakers bureau
models
photography
WHAT TO EXPECT FROM YOUR AGENCY
 An experienced point-of-view
 Spot-on creative ideas
supported with research
 Strategic problem solving
and rapid implementation
 Confidentiality, loyalty, respect
 A team you genuinely enjoy working with
public relations
marketing
special events
branding
advertising
design
media
web
film & television
celebrities
speakers bureau
models
photography
WHAT AN AGENCY EXPECTS FROM A CLIENT
 To be provided with necessary
information to make solid
recommendations
 To maintain realistic expectations
once objectives are agreed upon
(there is no magic wand)
 To be considered as an extension
of your marketing staff
 To make timely decisions, build
internal support for good ideas,
and secure appropriate funding to
implement the best campaigns
public relations
marketing
special events
branding
advertising
design
media
web
film & television
celebrities
speakers bureau
models
photography
 Awareness
 Purchase Consideration & Intent
 Traffic / Inquiries / Leads / Conversions
 Investor Interest & Engagement
 Brand Value / Equity
WHAT SHOULD WE ACHIEVE?
public relations
marketing
special events
branding
advertising
design
media
web
film & television
celebrities
speakers bureau
models
photography
OUR FEES
 We provide campaign or project-based budget
recommendations based on the level of talent required
and the estimated amount of time necessary to complete
the objectives
 Your team may be comprised of talent at various levels of
seniority & experience
 For example, we develop & deliver strategy with
senior counselors & often execute campaigns with
seasoned project managers

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IB Credentials and Capabilities

  • 1. public relations marketing special events branding advertising design media web film & television celebrities speakers bureau models photography Business & Marketing Strategy Public Relations | Advertising Content | Blogs | Video Social Media | Web | SEO Ads | Design | Images | Film Events | Sports | Trends Friends | Fans | Likes Artists | Athletes An affiliate of French | West | Vaughan The Southeast’s Largest Marketing Communications firm, established 1997 Raleigh | Tampa | NYC | LA | Miami | Sarasota CREDENTIALS & CAPABILITIES
  • 2. public relations marketing special events branding advertising design media web film & television celebrities speakers bureau models photography ABOUT US A Marketing Communications firm, retained by clients to conceive & produce campaigns that generate awareness, build brand equity & drive sustained consumer preferences for brands. AGENCY AWARDS & RECOGNITION  2014 National Consumer Agency of the Year  125 Addy’s, Silver Anvils, CIPRAs, Gold Ink, ECHO, Platinum, BullDog Reporter & PRSA Honors  2-time Florida PR Chapter Agency of the Year  BrandWeek Magazine National Marketer of the Year  Southeast’s Top Powerhouse PR Agency  6-time Mid-Size Natl. Agency of the Year Finalist  One of America’s 25 Best Agencies to Work For  5-time Top 20 Creative Agency  One of America’s 5 Best Lifestyle Agencies  One of America’s 10 Best Branding Agencies *Combined French | West | Vaughan & Ignition
  • 3. public relations marketing special events branding advertising design media web film & television celebrities speakers bureau models photography OUR BRANDING EXPERTISE  We’ve developed & enhanced brands for every shape, size & industry (Fortune 500, mid-size, entrepreneurs)  Connecting these diverse companies to opportunity:  Our focus is on understanding the business model, revenue streams, products & competitive landscapes  Our emphasis is on getting inside consumers’ emotional needs & rational expectations (and on their smart phones)  Our ability is to identify appropriate promotional opportunities, both live & virtual, in which customers intersect with one another & interact with brands  We use this know-how to craft powerful brand identities & carve out market positions in creative, fun, consistent & compelling ways.
  • 4. public relations marketing special events branding advertising design media web film & television celebrities speakers bureau models photography OUR JOB  To design & implement integrated marketing communications programs for our clients that heighten awareness & generate sales  To ensure our clients’brands are visible, relevant to their customer’s changing needs & competitively differentiated  To educate, influence, persuade, motivate and enable targeted customers on behalf of the brands we represent  To help our clients establish & maintain credibility by earning the implied endorsement of media influencers  To protect our client’s reputation
  • 5. public relations marketing special events branding advertising design media web film & television celebrities speakers bureau models photography OUR APPROACH  To “participate in the consumer community” we usually begin marketing campaigns with “targeted content marketing” and deploy digital video for mobile search impact  To “earn consumer engagement and build an audience” we…  Find story hooks about your brand and prepare the content  Get the content in front of market influencers, gauge their interest, calibrate and repeat  Support messaging with appealing dimensional items to maintain the interest of targeted influencers  Train your spokespeople and prepare your sales team to handle inquiries
  • 6. public relations marketing special events branding advertising design media web film & television celebrities speakers bureau models photography WHAT TO EXPECT FROM YOUR AGENCY  An experienced point-of-view  Spot-on creative ideas supported with research  Strategic problem solving and rapid implementation  Confidentiality, loyalty, respect  A team you genuinely enjoy working with
  • 7. public relations marketing special events branding advertising design media web film & television celebrities speakers bureau models photography WHAT AN AGENCY EXPECTS FROM A CLIENT  To be provided with necessary information to make solid recommendations  To maintain realistic expectations once objectives are agreed upon (there is no magic wand)  To be considered as an extension of your marketing staff  To make timely decisions, build internal support for good ideas, and secure appropriate funding to implement the best campaigns
  • 8. public relations marketing special events branding advertising design media web film & television celebrities speakers bureau models photography  Awareness  Purchase Consideration & Intent  Traffic / Inquiries / Leads / Conversions  Investor Interest & Engagement  Brand Value / Equity WHAT SHOULD WE ACHIEVE?
  • 9. public relations marketing special events branding advertising design media web film & television celebrities speakers bureau models photography OUR FEES  We provide campaign or project-based budget recommendations based on the level of talent required and the estimated amount of time necessary to complete the objectives  Your team may be comprised of talent at various levels of seniority & experience  For example, we develop & deliver strategy with senior counselors & often execute campaigns with seasoned project managers