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Alexandrawheeler100718090339phpapp022 12795977335494-phpapp01
1.
digital strategy and
social integration Alexandra Wheeler director, digital strategy
2.
# 1 most
engaged brand online Altimeter Report 2009
3.
# 1 brand
on Facebook
4.
most tweeted brand
on Twitter
5.
millions of engaged
loyalty members
6.
and at the
core... some key philosophies
7.
it’s about relationships, not
marketing
8.
be authentic
9.
don’t outsource your
voice
10.
social fits within
a larger digital, and integrated strategy
11.
12.
tradi&onal PR digital retail partner engagement
13.
6% increase in global Facebook fans 250MM global PR media impressions 1,100 global media placements 487MM global Facebook impressions 16 countries included in global Facebook Reachblock 275+ local broadcast hits in top 25 DMAs Quadrupled traffic to Starbucks.com 5 hits on naJonal morning shows leading to powerful
results
14.
build a coalition
15.
“The key here
is we are connecting directly with our loyal customers who will be driving our future growth” - Howard Schultz underscoring Starbucks social media successes make a commitment
16.
thoughtfully deputize
17.
nearly 100 ideas launched
18.
sometimes… ask for forgiveness, not
for permission
19.
become a content
archeologist
20.
21.
21 From: Razorfish FEED 2009 97% said that
a digital brand experience influenced whether or not they purchased
22.
organic connections
23.
undeniable Frappuccino love
24.
realizing the power
and potential of those connections…
25.
26.
opening new ways to
engage
27.
including frappuccino.com
28.
enabling personalization
29.
increasing the points of
connection
30.
cohesive advertising 30
31.
31 relevant mobile experiences
32.
love our existing communities
too
33.
pay attention 33
34.
thanks…
Download now