Marketing Management 16th edition by Philip Kotler test bank.docx
Cynthia Curie: All for One and One for All!
1. All for One and One for All!
Lessons in Leading Successful Teams
Cynthia C. Currie, PMI-ACP®, PMP®
Senior Program Manager | cynthia.currie@hpe.com | +1 603 488 5027
LavaCon Conference | Las Vegas, NV | October 2016
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2. In this session, we’ll cover how to …
Create a strong identity for each member
of your team.
Set and manage goals at the team level.
Manage perceptions and create the
perception you want others to have of
your team.
Handle mistakes and turn them into effective
learning.
Incorporate professional development at the team level.
Surround your team with the right network.
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3. Creating a strong identify for each member of your team
Encourage your team members to be who
they really are – authenticity is critical.
Share corporate profiles, LinkedIn profiles,
and even résumés.
Have each team member develop that
all-important elevator speech.
Share information about outside hobbies,
interests, and activities.
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4. Setting and Managing Goals at the Team Level
Set goals once a year, review progress monthly.
Focuses the team on what to accomplish as a team.
Aligns with organizational goals.
Is larger than individual performance goals.
Can and should include professional development.
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Increase Sales 20% Reduce OpEx $1M Increase CSAT +20 Industry Cert.
Bob
Carol
Ted
Alice
5. Managing Perceptions and Creating the Perception You Want
–This is a marketing exercise that never ends
–YOU are the product you want people to buy
–Perception is based on:
– Things you can control
– Things you can’t control
–People make gross generalizations – all the time!
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6. Exercise: Testing your own perceptions
Type/Role/Generation Characteristics
Type A personalities
Type B personalities
Lawyers
Bankers
Ivy League Graduates
Baby Boomers
Gen Xers
Millennials
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Other influences: Gender, Race/Ethnicity, Religion, Political Affiliation, Disability (visible, in particular)
7. Exercise: Testing your own perceptions
Type/Role/Generation Characteristics
Type A personalities aggressive, ambitious, controlling, highly competitive, preoccupied
with status, workaholics, hostile, and lacking patience
Type B personalities relaxed, less stressed, flexible, emotional and expressive, and have a
laid-back attitude
Lawyers know-it-alls, arrogant
Bankers ruthless, calculating
Ivy League Graduates pompous, pretentious
Baby Boomers extremely hard-working, motivated by position, perks, and prestige,
dedicated, loyal
Gen Xers independent, self-reliant, productive, competent, comfortable with
authority
Millennials entitled, demanding, want instant respect from others
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Other influences: Gender, Race/Ethnicity, Religion, Political Affiliation, Disability (visible, in particular)
8. Managing Perceptions and Creating the Perception You Want
Understanding how perceptions are formed
and informed is critical to managing them.
How do you know what perception exists
about you?
Consider how you perceive others.
How do you want others to describe you
when you are not in the room?
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9. Exercise: Creating your own personal brand
Choose three – and only three – adjectives that describe you.
Look up definitions and synonyms as you think this through.
Take great care in choosing your adjectives.
Roll up other adjectives into your final three.
Create a visual display of your three adjectives and hang it in your office.
Be prepared to support your adjectives.
Act according to your adjectives.
These sum you up, and provide a clear statement on your unique value and
competitive advantage!
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11. Managing Mistakes and Turning Them into Effective Learning
DO…
Understand that mistakes are
inevitable
Own it, acknowledge it, declare your
learnings, and then leave it behind.
Work out what went wrong and why.
Make the changes needed to ensure
you don’t repeat the mistake.
Forgive yourself.
Refocus your attention on your proven
track record.
Move on quickly.
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DON’T…
Get distracted by it.
Dwell on it.
Continue to talk about it.
Beat yourself up about it.
Allow others to continue to replay it.
12. Incorporating Professional Development at the Team Level
Focus your team on its professional development
Training and education
Industry certifications
Conferences
Guest Speakers
Book Club
Advisers, Mentors, and Sponsors
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13. Book Club – How to get started
Identify an appropriate book.
Ensure everyone has the book. (buy it, rent it,
hardcover, eBook, cost, budget, personal
expense)
Divide the book into manageable sections.
Have team members volunteer to lead a team
discussion of each section.
Put the sections on a reasonable timeline.
Have each leader create a presentation about their section.
Stick to your timeline and roll out the sessions.
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14. Advisers, Mentors, and Sponsors
Advisers
• Answers discrete career
questions, generally
isolated, and not in the
broader context of your
career goals.
• Skills, experience, and
network to give you good
strong advice on a
particular issue or
challenge.
Mentors
• Answers discrete career
questions and provides
tailored career advice.
• Trust is paramount.
• You share the good, the
bad, and the ugly facts
about your career.
• They provide honest and
unequivocal feedback
that is helpful to your
career progression.
Sponsors
• Uses their internal
political and social capital
to move your career
forward.
• Advocates for you behind
closed doors and makes
a case for you.
• You share the good, the
good, and the good facts
about your career.
• Most important of your
relationships
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15. Surrounding Your Team with the Right Network
A network is a series of connected relationships.
An effective network is diverse and includes all kinds of people.
An effective network consists of four types of relationships.
Your team’s network can be viewed as a sum of the networks
of the members, at least in a professional sense.
Networking is one of the most powerful and
important competitive advantages in business.
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16. Action: Assess your team’s network
Where do we have connections?
Where should we have connections?
Identify the gap.
Create an action plan and track it to completion.
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17. The payback
All individual team members know their unique
value.
The team knows its unique value.
Value can be clearly articulated by all.
The team is a safe and supportive environment.
Everything peaks!
Perceptions re-form as they are informed by changes in your team.
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