This document outlines 9 social media best practices for franchises. The practices include having one Facebook page per location, posting to social media every day with shareable content like Facebook Live videos, responding to all customers on social media, appointing a social media leader at headquarters to guide franchisees, and trying one new thing on social media. Regular posting is important as a Facebook page with no new posts in 2 weeks means a business is inactive.

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9 Social Media Best Practices
For Franchises
9 Social Media Best Practices

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1. One Facebook page per location.
9 Social Media Best Practices

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Unlock Your Digital Potential9 Social Media Best Practices
Facebook
Google+
Twitter
Instagram
Snapchat
YouTube
1. One Facebook page per location
1 for brand + 1 for each location
1 for brand + 1 for each location
1 for entire system
1 for entire system
1 for entire system
1 for entire system

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Unlock Your Digital Potential9 Social Media Best Practices
2. No Separate Pages for Fran Dev

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Unlock Your Digital Potential9 Social Media Best Practices
A Facebook page with nothing new in the past 2 weeks
means you’re out of business.
3. Post Every Day

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Unlock Your Digital Potential9 Social Media Best Practices
3. Post Every Day
Facebook organic reach?
1 Million Fans: 1%
1 Thousand Fans: 20%
1 Million < 1,000 x 1,000
It’s Good to Be a Franchise!

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Unlock Your Digital Potential9 Social Media Best Practices
3. Post Every Day

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Unlock Your Digital Potential9 Social Media Best Practices
4. Post Shareable Content

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Unlock Your Digital Potential9 Social Media Best Practices
5. Post Facebook Live Videos

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Unlock Your Digital Potential9 Social Media Best Practices
6. Advertise

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Respond to all customers on Social.
But don’t spend all of your time monitoring and measuring.
9 Social Media Best Practices
7. Respond

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• D.I.Y. or Do It For Franchisees?
• Choose a Social Media Conductor at HQ
9 Social Media Best Practices
8. Be a Leader for Franchisees

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Unlock Your Digital Potential9 Social Media Best Practices
9. Do One Thing Different