Monthly Social Media Report

1. Monthly Social Media Report
Social Media Report for All Nurseries
October
2016

2. Facebook Customer Service Summary
 An estimated 72 customer service queries were sent in: decrease on last month
 Response rate of 84% and response time of 202 minutes: similar to last month
 Most ‘enquiries’ are sales messages. Response times higher due to evening and
weekend messages coming in
Key Points
Previous
Month
Total Messages Response
Rate
Previous
Month
Response
Time
Previous
Month
72 94%
%
2%12% 202 min 0.8%

3. Monthly Messages Received
 All figures are up significantly from September
 Number of posts, comments, shares and reactions
 Link clicks up dramatically due to increased web articles and Facebook sharing
 As a result social traffic also has a huge increase
 Google Analytics now allows us to measure web traffic and web traffic from social sources.
Comments
334 289 2353 244
No. of Posts Shares Content
Reactions
Facebook
Fans
Link Clicks
239 2086 2423
Social Traffic
Key Points

4. 0
50
100
150
200
250
300
350
400
450
Facebook: Comments & Shares
Comments Shares
0
500
1000
1500
2000
2500
3000
3500
Content Reactions
0
500
1000
1500
2000
2500
3000
Link Clicks and Traffic from Social Media
Link Clicks Social Traffic

5. Google Analytics
 October is the first full month the site has been live and the statistics are positive
 Website sessions, users and page views have all almost doubled on previous monthly
figures
 Web-traffic from Facebook as rocketed due to increase in links shared to the site

6. 0
5,000
10,000
15,000
20,000
25,000
Page Views
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
Website Sessions & Users
Sessions Users

7. Day Nurseries Stats
 Stats down on September: website referrals, phone clicks and brochure enquiries
 Email are enquiries steady
 Possible explanation: Our website is now coming above Day Nurseries in some cases,
so people are landing there instead. Would match up with high web stats.
 Possible solution: push as many reviews as possible to get higher rankings
Key Points