Developing technology in film and television powepoint

1. Developing technology in
film and television
By Jack Reeve

2. Consumer Products
Consumer products are everyday technology appliances that people can buy
easily from most shops or online for affordable prices. These consumer
products can be used to both create and consume content effectively with
minimal experience and at a low cost. For example somebody can purchase
a HD camera to record video on and then edit this via Adobe Premiere Pro,
both of these appliances can be purchased via accessible shops at affordable
prices. A good example of the consumer product cycle would be how content
is created and consumed via the online platform – YouTube.
The Creator – Arsenal Fan TV
Arsenal Fan TV is a YouTube channel for Arsenal fans to voice their opinion to an
audience of over 150,000 people. Arsenal fan TV mostly base their channel around
interviews and the equipment they use to create all of their content is as follows.
Camera – Canon 60D -£500
Audio Equipment – Rode broadcaster microphone with juiced audio mixer -£200
SD Card – San Disk 128gb 65mb/s - £109
Editing Equipment – Adobe Premiere Pro – Adobe Photoshop -£17PM

3. Consumer Products
The consumer – Me
To consume the content that Arsenal Fan TV has created I use various
consumer products to create the best viewing experience .
Laptop – Macbook Pro - £1200
TV – LG Television -£500
HDMI Cable – Standard HDMI Cable -£10
By having these products is allows me to consume the content that
Arsenal Fan TV has created at a high quality. This means that this
content has been created and consumed by just consumer products.
The accessibility and affordability of consumer products has meant
that there are more opportunities to create content and you no
longer have to spend thousands on TV and film based equipment
to challenge the quality of what you see in film and TV.

4. Satellite Television
 Satellite television is where your television programming is delivered by a
satellite that is orbiting in space which then sends signals. These signals are
received by a satellite dish and then decoded to create the television
 There are many different companies that deliver this service such as SKY and
FreeSat. All of these companies offer different television programming but the
overall method of getting that onto your screen is the same.
 Satellite TV has much better accessibility than it’s rival, cable as you don’t
have to lie cable underground which can be prohibited in low populated areas.
As well as this satellite has the advantage of more channels and SKY now offer
over 1000 channels, a far superior amount of what cable could offer.
 One negative of satellite television is that It can be interrupted in severe
weather as the signal to the satellite dish can become interrupted and
temporary interruptions can occur which can be frustrating.
 As well as this it’s possible that some places won’t allow the instillation of
satellite dishes especially flat’s where there is more than one person living in
there. This won’t happen with cable as no such dish is needed.
 Example of Satellite TV = Sky TV

5. Cable Television
Cable television is a system of delivering television
programming by radio frequency signals through coaxial cables
or light pulses through fibre-optic cables. This Is different to
satellite television as the signals are not transmitted via signals
from satellites.
Coaxial cables bring the signal to the customers home via local
utility poles or an over ground cable.
Cable television has a very reliable service as even harsh
weather conditions cannot effect these coaxial cables to the
extent it does satellites.
A negative of cable television is the lack of selection in
channels compared to satellite. Sky have 400 channels
compared to Virgin’s 250 and it’s also harder to get coverage
from cable television as rural areas do not always have access
to the local utility points or over ground cables.
Example of cable television = Virgin TV

6. Analogue television
 Analogue television is the original television signal that
was introduced in the 1950’s and it transmitted both
video and audio. It was used for over 55 years before
being replaced by digital television in 2012. The reason
this was done is because the analogue signal was
getting weaker as more channels were added. As well as
this the analogue signal was susceptible to interference

7. Digital television
 Digital television is the transmission of audio and video
by a digitally processed signal. All countries except for
North Korea are replacing analogue television and this
means it’s the first significant evolution since the first
television in the 1950’s. The UK was turned fully digital
in late 2012 but the switchover was first started in 2007.
This means that analogue terrestrial television was
switched off and is now fully digital in the UK, Channel
Islands and the Isle Of Man. One superb reason for the
digital switchover is because the analogue transmitters
were very expensive which made it tough for channels to
stay on air, as well as this there is now a much better
quality compared to the old terrestrial picture which was
sometimes grainy.

8. The Internet
 The internet is a fantastic piece of technology which is
now used by 3,037,608,300 users worldwide. The
internet can be used to benefit and also hinder the film
and television industry. Services such as BBC Iplayer
and 4od is now accessible but things like illegal film
downloads are now a huge problem for the film industry
due to the internet. Netflix is one of the fastest growing
online platforms as well and allows consumers to watch
television and film whenever and wherever they want,
this has allowed up and coming directors to be
commissioned to make Netflix original series. House of
cards is a good example of a series that was distributed
by Netflix. The speed of the internet is improving now as
well which makes this consumption process a lot easier
and faster

9. Interactive
 Television and film is becoming more and more
interactive every day. This could be via the very
simplistic methods of simply turning your TV and
changing the volume to pressing the red button or
rewinding and pausing live television. There are even
methods to have interactive options on some DVD’s
where you can view extra content and behind the
scenes, this adds an extra element to the consumer.
With these interactive features is allows people to
manipulate the content they are watching to see it how
they want to see it.

10. High definition
 High definition has changed the way that people
consume moving image and is now easily accessible by
everyone. In terms of TV there are now 87 HD television
stations that can be accessed in HD via Sky. The first HD
broadcast was made in 2006, despite this there are HD
channels available for free via Freesat and Freeview
television. HD also means that film has changed and
blu-ray’s are now the common way of viewing film from
home. 480p is standard definition but the breakthrough
in technology has meant 720p and 1080p is now the
normal definition. Very recently the emergence of 4k has
meant for incredibly crisp viewing.

11. 3D
 3d is now a common thing to see within the average
household which is one of the most major developments
in technology in recent times. 3d is now available on
most entry level TV’s and available in cinema’s. There
are also live broadcasts of 3d television but currently the
range is not as broad as the HD channels that are being
broadcast. In 2010 only 2.1 million 3d televisions were
distributed worldwide but in 2012 over 40 million were
distributed showing the growth in recent times. 3d
televisions were once a rare sight to see within the
household but now they are in every other house.

12. Pay per view
 Pay per view is a type of pay television where a
subscriber of a service can pay to view a private telecast
that is created by the service provider. The difference
between pay per view for television and film is that
when you pay for television everyone gets it at the same
time whereas film can be viewed at any time on services
such as Sky Box Office. Pay per view is most popular
with sporting events and movies. The most lucrative pay
per view of all time was recently in a boxing match
where Maywhether took on Paquiao and it made
approximately $400,000,000 for HBO. Pay per view does
seem to be effecting some sports so less and less
sporting matches are pay per view. It is brilliant for
movies though. Pay per view is also now prominent
online also due to the rise of the internet, this is a
service that is also now available.

13. On-demand viewing
 On demand viewing is a system that allows people to
view and watch video or audio whenever they want
rather than having to watch the programme at a set
time. Many smart tv’s now have on demand viewing
linked in to them but before this all on demand viewing
was done via a computer. With on demand viewing it has
meant that people can watch what they want when they
want rather than having to sit down at a scheduled time
and make sure they are not missing it. As well as this
people can no pause, rewind and fast-forward live TV
meaning adverts are now not as important as they once
were as many people simply skip over it. This means
that television scheduling isn’t as important any more as
not many people actually watch that programme at a set
time and instead watch it back on demand when they
want.

14. Streaming content
 Streaming content is also a very popular way of
watching media as well. The likes of Netflix and YouTube
are fantastic ways to watch either films and TV or short
videos made by normal members of the public. By
having this feature it means you can watch near enough
anything on whatever device you have. YouTube is a free
service that pays it’s creators via adverts and Netflix and
a lot of other streaming sites are subscription based and
you pay monthly or yearly to watch the media library.
The difference between streaming content and
downloading/recording content is that to stream you
need internet access but you don’t need a hard drive to
store the footage on. Streaming is a much more flexible
method.

15. Live streaming content
 This is a way that you can stream live content via the
internet. Live streaming is hugely popular for gamers to
share their experiences via the internet via platforms
such as Twitch and YouTube. There is a negative with
live streams though as sport is now illegally live
streamed which means people can avoid paying
subscription costs and pay per view. For example you
may need Sky TV to watch Liverpool v Man United but
this can be watched for free online via a livestream
platform such as FirstRowSports. Despite this the
positives outweigh the negatives and many people have
made careers from live streaming events via the
internet.

16. Digital recorders
 A digital recorder is a unit of hardware that can record
TV to. You can even burn this footage to DVD’s. The likes
of Sky + are now very popular and this means that the
software is implemented within the hardware so it has
never been simpler to record TV. This can be a big
problem for piracy, Virgin TV now allows you to burn
programmes to a disk with ease. This means if you have
recorded a movie off TV you can then put this on a disk
and possibly sell it on the black market.

17. The downsides to advancing
technology As you can see there has been a rapid advancement in technology and I have
highlighted the good points but with this there are also negatives.
 Due to technology advancing so quick it means that it’s becoming obsolete
quicker than ever. Technology looses value very quickly which means once you
purchase an item you are unlikely to get a good return on it if you wish to sell
it. For example the Canon650d was Canon’s newest product 2 years ago
selling for nearly £700, now you can buy one for less than £300.
 Piracy is now a huge issue which is really hurting content creators are they are
not making money in the way they used to, if you wanted to watch a film you
used to have to purchase the VHS or DVD, now everything is online due to the
advancement with technology which means you can illegally download things
online, this is a huge issue for creators as they are not receiving the money
they should have and this is putting many people out of jobs. 71,060 people
lost their jobs last year because of piracy and the music industry lost $12.5
billion from piracy alone – staggering.
 Finally the cost of some technology is become increasingly expensive as it
develops. The cost of a top of the range TV will now cost you thousands of
pounds which for many people is simply too expensive. This is due to the
creators of these technological items are having to invest a lot of money to be
able to develop their products further. When first released, 3D televisions were
far too expensive for many people.