THE EVOLUTION OF
H O W C O N S U M E R S U S E
T E C H N O L O G Y & H O W I T
A F F E C T S T H E I R L I V E S
J A C K S T A M P – A S S I G N M E N T 2 , T A S K 1 , E V O L U T I O N O F D I G I T A L M A R K E T I N G
INTRODUCTION TO THE
The first wide area network was first created in the 1960’s by scientists in the US department of
defensive as a way to share information. In the 1980’s the first ever international email was sent via
dial up networks. By 1995 the internet as know it know had become mainstream and started to be
used by millions of people. As of 2019 over 4.3 billion people use the internet everyday to
consume information. Hosting Tribunal. (2019).
EVOLUTION OF THE INTERNET
• Since the internet became mainstream in the early 1990’s it
has grown at a tremendous rate, according to Hosting
Lee, X. (2019).
With this massive growth in users came
technological advances enabling quicker
data transfer speeds in order to keep up
with the demand. This graph shows the
average internet speed growth since the
start of the internet.
HOW PEOPLE ACCESS THE
In order to access information on the internet consumers must use search browsers. These are the entry points to all the
data on the internet.
There are 3 types of searches
Transactional – Indicates intent to complete a transaction e.g. Online food delivery
Navigation – Seaches for specific information or webpages e.g. Best Restaurant in Dubai
Informational queries – Blogs, How-to, Step by step guides e.g. YouTube - how to cook
USED BY AUDIENCES
• Almost all consumers use one of three devices
to access these search engines, the desktop
computer, laptop and Mobile Phone.
• Computer & laptop usage is on the decline
while mobile usage is on the rise.
data has grown
by 70% from
2016 to 2020
In 2019 there were
internet users. The
total was 4.3 billion
Hosting Tribunal. (2019).
As of 2018 desktop
users are online for
144 minutes per
day compared to
203 for mobile
THE INTERNET – GLOBAL USER
Kemp, S. (2019).
60 SECONDS ON THE INTERNET
Questions asked on the
Wall Posts on
+ new ads
Voice calls on
Million Emails sent
Huang, R. (2011).
INTERNET USERS AROUND THE
Asia Europe Africa Lat America North America Middle East Oceania / Australian
WHAT CONSUMERS BUY
Travel / Holiday accommodation
Tickets for Events
Film / Music
Computer / Technologies
Food / Groceries
Clothes / Sporting Goods
Books / Magazines / E-Learning
Bedgood, L. (2019).
CONSUMPTIONBy 2022, online
videos will make
up more than
82% of all
75% of all
video play are
92% of users
will share a
video if viewed
1/3 of the
n grows by
Doyle, S. (2018).
Conley, A.C. and M. (2019).
Press. (2019). YouTube.
Halko, A. (2018).
• The Internet has grown at a fast rate since its creation but this is mostly due to Social Media. The amount of time spent online per
person has increased almost 25% in just 2 years and is due to continue growing.
• We are heading in the direction of a video based global platform where all content consumed will be done via video and text will be
used less and less.
• The global population are using their mobile devices more and more every year due to content being designed specifically for ease of
consumption. Within the next few years devices that connect to the internet will likely all be mobile.
• With all this data comes a responsibility to not let it consume every part of our lives. If used correctly, in order to better yourself,
complete tasks and move forward in a positive direction everyday, it can be incredibly useful and powerful.
• Hosting Tribunal. (2019). What Percentage of Internet Traffic Is Mobile in 2020? [online] Available at:
https://hostingtribunal.com/blog/mobile-percentage-of-traffic/#gref [Accessed 2 Mar. 2020].
• Lee, X. (2019). Internet Speed Growth Rate. [online] xahlee.info. Available at:
http://xahlee.info/comp/bandwidth.html [Accessed 2 Mar. 2020].
• Kemp, S. (2019). Digital 2019: Global Internet Use Accelerates - We Are Social. [online] We Are Social. Available
at: https://wearesocial.com/blog/2019/01/digital-2019-global-internet-use-accelerates [Accessed 2 Mar. 2020].
• Huang, R. (2011). 60 Seconds - Things That Happen On Internet Every Sixty Seconds [Infographic]. [online] GO-
Gulf. Available at: https://www.go-gulf.com/60-seconds/ [Accessed 2 Mar. 2020].
• Internetworldstats.com. (2019). World Internet Users Statistics and 2019 World Population Stats. [online]
Available at: https://www.internetworldstats.com/stats.htm [Accessed 2 Mar. 2020].
• Bedgood, L. (2019). 25 Stats on Consumer Shopping Trends for 2019. [online] Digital Doughtnut. Available at:
[Accessed 2 Mar. 2020].
• Cisco. (2020). Cisco Annual Internet Report - Cisco Annual Internet Report (2018–2023) White Paper. [online]
Available at: https://www.cisco.com/c/en/us/solutions/collateral/executive-perspectives/annual-internet-
report/white-paper-c11-741490.html [Accessed 2 Mar. 2020].
• Lister, M. (2018). 37 Staggering Video Marketing Statistics for 2018. [online] Wordstream.com. Available at:
https://www.wordstream.com/blog/ws/2017/03/08/video-marketing-statistics [Accessed 2 Mar. 2020].
• Halko, A. (2018). 28 Video Stats for 2018 | Statistics on Video Marketing. [online] Insivia | Marketing + Web
Design | Cleveland, Ohio. Available at: https://www.insivia.com/28-video-stats-2018/ [Accessed 2 Mar. 2020].
• Press. (2019). YouTube. Available at: https://www.youtube.com/about/press/.
• Doyle, S. (2018). » More Than 75% of Worldwide Video Viewing is Mobile eMarketer Newsroom. [online]
Emarketer.com. Available at: https://www.emarketer.com/newsroom/index.php/threequarters-video-viewing-
mobile/ [Accessed 2 Mar. 2020].
• Conley, A.C. and M. (2019). The Ultimate Guide to Video Marketing. [online] blog.hubspot.com. Available at:
583.2&__hssc=4273004.1.1547696706583&__hsfp=2440387509 [Accessed 2 Mar. 2020].