THE EVOLUTION OF
THE INTERNET
H O W C O N S U M E R S U S E
T E C H N O L O G Y & H O W I T
A F F E C T S T H E I R L I V E S
J A C K S T A M P – A S S I G N M E N T 2 , T A S K 1 , E V O L U T I O N O F D I G I T A L M A R K E T I N G

INTRODUCTION TO THE
INTERNET
The first wide area network was first created in the 1960’s by scientists in the US department of
defensive as a way to share information. In the 1980’s the first ever international email was sent via
dial up networks. By 1995 the internet as know it know had become mainstream and started to be
used by millions of people. As of 2019 over 4.3 billion people use the internet everyday to
consume information. Hosting Tribunal. (2019).

EVOLUTION OF THE INTERNET
• Since the internet became mainstream in the early 1990’s it
has grown at a tremendous rate, according to Hosting
Tribunal. (2019).
1995
16 Millions
2005
1 Billion
2011
2.267
Billion
2020
4.4 Billion
Lee, X. (2019).
With this massive growth in users came
technological advances enabling quicker
data transfer speeds in order to keep up
with the demand. This graph shows the
average internet speed growth since the
start of the internet.

HOW PEOPLE ACCESS THE
INTERNET
In order to access information on the internet consumers must use search browsers. These are the entry points to all the
data on the internet.
There are 3 types of searches
Transactional – Indicates intent to complete a transaction e.g. Online food delivery
Navigation – Seaches for specific information or webpages e.g. Best Restaurant in Dubai
Informational queries – Blogs, How-to, Step by step guides e.g. YouTube - how to cook

DIGITAL DEVICES
USED BY AUDIENCES
• Almost all consumers use one of three devices
to access these search engines, the desktop
computer, laptop and Mobile Phone.
• Computer & laptop usage is on the decline
while mobile usage is on the rise.
Mobile
Consumptio
n data
Mobile
consumption
data has grown
by 70% from
2016 to 2020
In 2019 there were
3.9 Billlion
unique mobile
internet users. The
total was 4.3 billion
worldwide internet
users
52% of
all website
traffic is
on Mobile
Hosting Tribunal. (2019).
As of 2018 desktop
users are online for
144 minutes per
day compared to
203 for mobile
users

THE INTERNET – GLOBAL USER
STATISTICS
Total
Population
Internet
Users
Active Social
Media Users
Unique Mobile
Users
Active Social
Mobile Users
7.676
BILLION
URBANISATION:
56%
5.112
BILLION
PENETRATION
67%
4.388
BILLION
PENETRATION
57%
3.484
BILLION
PENETRATION
45%
3.256
BILLION
PENETRATION
42%
Kemp, S. (2019).

60 SECONDS ON THE INTERNET
20,000
new posts
on Tumblr
13,000
iPhone Applications
Downloaded
140+
Questions asked on the
internet
600+
New Videos
79,000+
Wall Posts on
Facebook
1,700
Firefox
Downloads
13,000
hours music
streamed
on Pandora
12,000
+ new ads
posted on
Craigslist
370,000
+ Minutes
Voice calls on
SKYPE
98,000
+ Tweets
50+
WordPress
Downloads
695,000
+ Facebook
status updates
510,000+
Facebook
comments
70+
Registered
Domains
1,600
reads on
Scribd
168
Million Emails sent
694,000+
Search Queries
1
New
definition is
added on
Urban
320+
NEW Twitter
accounts
100+
New LinkedIn
accounts
6,600+
NEW pictures
are uploaded
on Flickr
60+
New Blogs
Huang, R. (2011).

INTERNET USERS AROUND THE
WORLD
51%
16%
11%
10%
7%
4%1%
Regions
Asia Europe Africa Lat America North America Middle East Oceania / Australian
Internetworldstats.com. (2019).

WHAT CONSUMERS BUY
ONLINE& TRENDS
68
72
Online Shopping
Men Women
37% 35%
Travel / Holiday accommodation
32% 30%
Household Goods
27% 26%
Tickets for Events
22% 16%
Film / Music
39% 18%
Computer / Technologies
14% 18%
Food / Groceries
40% 46%
Clothes / Sporting Goods
23% 25%
Books / Magazines / E-Learning
8% 10%
Medicine
Bedgood, L. (2019).

ONLINE VIDEO
CONSUMPTIONBy 2022, online
videos will make
up more than
82% of all
consumer
internet traffic
Video
Consumptio
n Statistics
78% of
people watch
online videos
every week,
55% view
online videos
everyday
75% of all
video play are
on mobile
device
92% of users
will share a
video if viewed
on mobile
1/3 of the
planet uses
YouTube
Mobile
consumptio
n grows by
100% each
year
Cisco.
(2020).
Doyle, S. (2018).
Conley, A.C. and M. (2019).
Press. (2019). YouTube.
Halko, A. (2018).
Lister, (2018)

CLOSING SUMMARY
• The Internet has grown at a fast rate since its creation but this is mostly due to Social Media. The amount of time spent online per
person has increased almost 25% in just 2 years and is due to continue growing.
• We are heading in the direction of a video based global platform where all content consumed will be done via video and text will be
used less and less.
• The global population are using their mobile devices more and more every year due to content being designed specifically for ease of
consumption. Within the next few years devices that connect to the internet will likely all be mobile.
• With all this data comes a responsibility to not let it consume every part of our lives. If used correctly, in order to better yourself,
complete tasks and move forward in a positive direction everyday, it can be incredibly useful and powerful.
Thank You

REFERENC
E LIST
• Hosting Tribunal. (2019). What Percentage of Internet Traffic Is Mobile in 2020? [online] Available at:
https://hostingtribunal.com/blog/mobile-percentage-of-traffic/#gref [Accessed 2 Mar. 2020].
• Lee, X. (2019). Internet Speed Growth Rate. [online] xahlee.info. Available at:
http://xahlee.info/comp/bandwidth.html [Accessed 2 Mar. 2020].
• Kemp, S. (2019). Digital 2019: Global Internet Use Accelerates - We Are Social. [online] We Are Social. Available
at: https://wearesocial.com/blog/2019/01/digital-2019-global-internet-use-accelerates [Accessed 2 Mar. 2020].
• Huang, R. (2011). 60 Seconds - Things That Happen On Internet Every Sixty Seconds [Infographic]. [online] GO-
Gulf. Available at: https://www.go-gulf.com/60-seconds/ [Accessed 2 Mar. 2020].
• Internetworldstats.com. (2019). World Internet Users Statistics and 2019 World Population Stats. [online]
Available at: https://www.internetworldstats.com/stats.htm [Accessed 2 Mar. 2020].
• Bedgood, L. (2019). 25 Stats on Consumer Shopping Trends for 2019. [online] Digital Doughtnut. Available at:
https://www.digitaldoughnut.com/articles/2019/may/25-stats-on-consumer-shopping-trends-for-2019
[Accessed 2 Mar. 2020].
• Cisco. (2020). Cisco Annual Internet Report - Cisco Annual Internet Report (2018–2023) White Paper. [online]
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report/white-paper-c11-741490.html [Accessed 2 Mar. 2020].
• Lister, M. (2018). 37 Staggering Video Marketing Statistics for 2018. [online] Wordstream.com. Available at:
https://www.wordstream.com/blog/ws/2017/03/08/video-marketing-statistics [Accessed 2 Mar. 2020].
• Halko, A. (2018). 28 Video Stats for 2018 | Statistics on Video Marketing. [online] Insivia | Marketing + Web
Design | Cleveland, Ohio. Available at: https://www.insivia.com/28-video-stats-2018/ [Accessed 2 Mar. 2020].
• Press. (2019). YouTube. Available at: https://www.youtube.com/about/press/.
• Doyle, S. (2018). » More Than 75% of Worldwide Video Viewing is Mobile eMarketer Newsroom. [online]
Emarketer.com. Available at: https://www.emarketer.com/newsroom/index.php/threequarters-video-viewing-
mobile/ [Accessed 2 Mar. 2020].
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