Learn how the most effective hospitals today share the story of the impact of their charitable service and community health programs. We also look at the importance of aligning your outputs (the activities of your programs) with outcomes (the change your patients experience as a result of your program). Hospitals that quantify their outcomes have a better understanding of what their investment has achieved.

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June 30, 2014
Community Health Impact
How Effective Hospitals Align Outputs with Outcomes

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The story & impact of your
charitable service & community health
programs can be told in a number of ways.

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You can use:
 Statistics
 Charts & Graphs
 Stories
 Tables of Diagnostic Codes
 Details of Service Hours
 Number of Patients Seen
 Volunteer Hours
3

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That Was Then
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When it comes to charitable services &
community health, hospitals have seemed
satisfied to report outputs:
“We treated 500 uninsured, low-income patients.”

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This is Now
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Today it’s essential to know & report
how much you impacted a person’s health.
It’s time to move your story from what you
did (outputs) to what you achieved for the
patients you served (outcomes).

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Outputs are your program’s outreach efforts
to the patients you serve. They include:
 Referrals,
 Screenings
 Exams
 Education
 Other events
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What Are Your Outputs?

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Outcomes are your program’s mission
distilled down to a person-by-person result:
 Knowledge
 Behavior
 Attitude
 Skill
 Health & well-being
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What Are Your Outcomes?

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Clarity
Outcomes focus on what you’re trying to achieve
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Insight
Outcomes capture what is being accomplished
Common Language
Outcomes communicate what most matters
Differentiation
Outcomes reveal what distinguishes you

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If you operate more than one
community program or a broad
program with several parts,
we recommend you select and
measure outcomes for one.
It could be your “star” program
or the easiest one to measure.
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Start with One Program

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The process of choosing metrics should be
a joint effort between:
 Program management
 Board members
 Hospital staff
 Community leaders
 Other parties beneficial to the process
Choose Your Outcome(s)

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This program saves lives
(outcome) by screening
young people for
potentially serious heart
problems that have not
been diagnosed and
determines the best way
to address them (outputs).
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Youth Heart Watch
Example #1

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This program provides
low-income families with
fresh produce, frozen
foods and health
education (outputs) in
order to improve their
physical and financial
health (outcomes).
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Example #2
Mobile Food Market

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Often outcomes are abstract.
Indicators can serve as proxies for
outcomes and help measure the
program’s progress toward its
intended outcomes.
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Choose Your Indicators

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If you can combine outcomes
with financial data, you can
calculate a monetary
reflection of your program’s
impact. This allows those
financially supporting the
program to know what their
investment accomplished.
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Return on Invested
Giving (ROIG)

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The alignment of outputs, outcomes,
and financial data allow the most
effective hospitals to calculate the
cost to generate an outcome.
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Cost Per Outcomes

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What is Your Hospital’s Impact?
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What your community programs are
doing (outputs) matters.
But what they are achieving for those
they serve (outcomes) matters more.

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Want to Learn More?
jacksonhealthcare.com/impact
Visit here for more resources on measuring
your programs’ community health impact.