BrightonSEO Slides - Jackson Rawlings

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Jackson Rawlings

Tapping into local culture for marketing campaigns

Marketing

“Content that hits
the heart, beats
content that hits the
mind”
@jacksonhra

Brightonian
s• Progressive
• Creative
• Digital-minded
(and arrogant?)
@jacksonhra

“Content that hits the
heart, not the mind”
@jacksonhra

To recap:
• Wide-net stereotyping is bad
• Location-based stereotyping is
good (for content creation!)
• Use tools like Buzzsumo and
Ubersuggest to cross-reference
your stereotyping with fact
• It’s about content that hits the
heart, not the mind
@jacksonhra

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