PERSONAL BRAND EXPLORATION
Jake Adams
Project & Portfolio I: Week 1
May 8, 2022

A little bit about me…
I am a Florida native, originally from Zephyrhills,
but residing in Auburndale. After High School I
attended Luther College. During my time there I
studied Communications played on the Football
team, and commentated the schools Basketball
games. In my second year my son was born
making me a relatively young dad. After Junior
year I transferred to Full Sail where I decided to
continue a pursuit toward a sportscasting career.
IDENTITY
Picture of You
Goes Here

PROFESSION
Potential Job Titles:
• Field Reporter
• Sports Anchor
• News Anchor
BRAND ARCHETYPE - My brand
archetype is the entertainer, so what
better place to be than local news?
With my high energy and humor, I
feel I have the ability to mesh well
with others. This will help us
accomplish tasks in a more efficient
manner and have a good time while
doing it.
On-Air Talent for FOX 13
Picture Relevant
to Your Industry
Goes Here

Hiring at Fox Corporation
TARGET AUDIENCE
Mercheley Beuns-Morgan
Outreach Plan:
• I am going to record another successful piece in the
studio.
• My first official contact will be through LinkedIn since
that is where I found her
• To follow up I might try and email her this will be at
least 2 months after the original outreach depending on
how the interaction went.
PROFILE
PICTURE Head of Talent Acquisition at
Fox Corporation
Barbra Safer
Outreach Plan:
• I will record multiple successful pieces in the studio
• I will reach out initially on LinkedIn or email.
• To follow up I might try and email her this will be at
least 2 months after the original outreach depending on
how the interaction went.
PROFILE
PICTURE Senior Manager, Talent
Acquisition at Fox
Corporation
Kevin Lord
Outreach Plan:
• Complete at least 4 successful pieces in studio
• I will reach out initially on LinkedIn or email.
• To follow up I might try and email her this will be at
least 2 months after the original outreach depending on
how the interaction went.
No Photo :/ Executive Vice President &
Chief Human Resources
Officer at Fox Corporation

GOALS
Short Term: Get a job at a local news station
• Accept a job at FOX Station in Tampa
‣ Apply for 4 or more jobs within that Tampa
station and 4 or more other locations before
graduation.
Mid Term: Become a broadcaster on a major network
• Accept job at ESPN as Play-by-play commentator
‣ Gain on-air experience/highlights for 2 or more
years.
Long Term: Start my own sports network
• Own a Television Sports Network
‣ Build at least 4 streams of incomes and be a
household name by 2045

SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Critical Thinking/ Problem Solving
SOFT
HARD
Novice / Adept / Expert
Broadcast Writing Novice / Adept / Expert
Collaboration Novice / Adept / Expert
Leadership Novice / Adept / Expert
Adobe Creative Cloud Proficiency
SOFT
HARD
Novice / Adept / Expert
Audio Production Novice / Adept / Expert
Empathy Novice / Adept / Expert
Management Novice / Adept / Expert

I help bring local professional, collegiate,
and high school athletics news to the local
sports fans with humor and energy!
PROMISE

CREDENTIALS
Work Experience:
• Color commentating at Luther College
(2019-2021)
• Play-by-play commentating at Luther
College (2019-2021)
Education:
• Zephyrhills High School (2014-2018)
• Luther College (2018-2021)
• Full Sail University (2021- present)
Awards:
• After a year on the broadcast crew at
Luther I was promoted to lead “caster”
where I became the main voice for Men’s
and Women’s Basketball
Picture Relevant
to Your Industry
Goes Here

COMPETITION
Asa Anderson
Industry Experience:
• Currently a Media Creator at Greyline
Media
Education:
• Full Sail University Grad 2022
Leadership Experience:
• Valedictorian of graduation class
Skills and Proficiencies:
• Good on-air presence
• Knowledgeable with Adobe Creative Cloud
• Understanding of social media platforms
Jake Adams
Overall Online Presence:
• 49 Conmnections, no customized banner, very
professional headshot, slightly informative profile, no
published articles, is active on other social media, no
custom URL
• Grade: Average 70%
HEADSHOT HEADSHOT
Industry Experience:
• Play-by-play and color commentating
for Luther College Athletics
Education:
• Luther College 2018-2021
• Full Sail University 2021-present
Leadership Experience:
• Captain on football team at Luther College
• Lead sales counselor at Esporta Fitness Lakeland
Skills and Proficiencies:
• Experienced with Adobe Creative cloud
• Extensive knowledge of sports
• Collaborate well with others
Overall Online Presence:
• Zero Connections, no customized banner, no headshot,
account not detailed, no published articles, is active on
other social media, no custom URL
• Grade: Poor, 20%

COMPETITION
KJ Doyle
Noteworthy Experience:
• Owns a Sports Media Company
• Worked for major network (Fox)
Jake Adams
HEADSHOT
Industry Experience:
• Production Runner at Fox
• NESN Internship
Education:
• Full Sail University Graduate 2022
Skills and Proficiencies:
• Good on-air presense
• Experienced writer
• Advanced in community development
Overall Online Presence:
• 368 connections, banner image is customized,
professional headshot, detailed enough, no published
articles, is active on other social media, URL is
customized
• Grade: Good, 81%
Industry Experience:
• Play-by-play and color commentating
for Luther College Athletics
Education:
• Luther College 2018-2021
• Full Sail University 2021-present
Leadership Experience:
• Captain on football team at Luther College
• Lead sales counselor at Esporta Fitness Lakeland
Skills and Proficiencies:
• Experienced with Adobe Creative cloud
• Extensive knowledge of sports
• Collaborate well with others
Overall Online Presence:
• Zero Connections, no customized banner, no headshot,
account not detailed, no published articles, is active on
other social media, no custom URL
• Grade: Poor, 20%

BRAND POSITION
For local news stations needing on-air talent, I
provide a humorous and exciting energy that
allows for not only good entertainment, but helps
to connect with an array of personal types behind
the scenes to complete our duties.
“CHAMELEON”

NETWORKING &
MARKETING
Industry Events & Organizations
• NAB Show New York
‣ 10/19/-10/20/22 | New York
• NAB Show Vegas
‣ 4/16-4/19/22 | Las Vegas
• SportsPro APAC
‣ 9/14-9/15/22 | Singapore
Digital Marketing
• Primary Content: I would like to produce content first to
entertain. This would be possibly clips of what I am up to.
Then some pictures of “inside the scenes” and my personal
life, to an extent.
• Primary Tools: I will post on the usual social medias,
Instagram, Twitter, Snapchat, and Tiktok. I will also try to get
active on YouTube. Content will be informal, but in a
professional manner.
• Website: I will use the digital portfolio as a way of showcasing
my talents. It will contain all of my “highlights” and accolades
while still maintaining a fun, yet professional vibe
Picture of You
Goes Here

PROFESSIONAL DEVELOPMENT
Mentor
• I am seeking a mentor that has prior experience with
being on-air talents, whether that be at a local news
station or a major network. I hope to meet this person
within the next 6 months
Formal Education
• Zephyrhills High School (2014-2018)
• Luther College (2018-2021)
• Full Sail University (2021-present)
Technical Skills
• Proficient with Adobe Premier
• Good critical thinker/ problem solver
Soft Skills
• Good at working in a team
• Patient
• Enthusiastic

Jake Adams
Are you tired of boring and generic broadcasts? Well, what I do is bring a
high energy and humor on screen to better inform viewers of sports and
other news. In fact, I used this same method during my 2 years of
broadcasting for Luther College Athletics.

REFERENCES
https://www.linkedin.com/in/kevin-lord-3bba4329/
https://www.linkedin.com/in/mercheley/
https://www.linkedin.com/in/barbarasafer/
https://apac.sportspromedia.com/
https://www.nab.org/events/
https://www.linkedin.com/in/kj-doyle/
https://www.linkedin.com/in/aca-anderson-96372b1b1/