1. PRODUCT &
SERVICE
DEVELOPMENT

2. COLOR
Additive
Mixing
Model
Subtractive
Mixing
Model

5. COLOR
WHEEL
P
P
P
S
S
S

6. WARM
COLOR
COLD
COLOR

7. HUE. SHADE. TINT. TONE

8. COLOR SCHEME

9. COLOR SCHEME

10. COLOR SCHEME

11. COLOR SCHEME

12. COLOR SCHEME

13. COLOR SCHEME

14. COLOR SCHEME

15. NEUTRAL COLOR

16. Feeling

17. Feeling
evoke feelings of happiness, optimism and energy
attention grabbing effect and signal danger or make you take action

18. Feeling
usually calming and soothing but can also express sadness
purple is often used to help spark creativity as it’s a mixture of blue
(calm) and red (intense)

19. Feeling

20. Feeling

21. Feeling

22. Feeling

23. Feeling

24. Feel
RED
ORANGE
YELLOW
GREEN
BLUE
PURPLE
PINK
BROWN
BLACK
WHITE
GRAY

25. Red makes you feel passionate and energized.

26. Orange makes you feel energized and enthusiastic.

27. Yellow makes you feel happy and spontaneous.

28. Green makes you feel optimistic and refreshed.

29. Blue makes you feel safe and relaxed.

30. Purple makes you feel creative.

31. Pink makes you feel playful and romantic.

32. Brown makes you feel down to earth.

33. Black feels sophisticated, classic and serious.

34. White means minimalism and simplicity.

35. Gray feels serious and professional.