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AR in Action - Who Will Win The Battle of The Mobile AR Platform

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Jacob Loewenstein, Founder of VR/AR @ MIT, discusses his research into the developing battle between Apple, Google, Facebook, and Snapchat for the Mobile AR Platform. He presented these slides at AR in Action in New York.

Publié dans : Technologie
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AR in Action - Who Will Win The Battle of The Mobile AR Platform

  1. 1. Platforms All the Way Down Who Will Win The Battle of the Mobile AR Platform?
  2. 2. 222
  3. 3. 333 WHAT ARE MOBILE PLATFORMS AND WHAT WERE PAST STRATEGIES? MOBILE AR IS HAPPENING AND HOW ARE THE BIG PLAYERS COMPETING? WHAT WILL DETERMINE THE WINNER?
  4. 4. PLATFORMS WIN BIG CONNECT DIFFERENT GROUPS Icon Credits: • MadebyOliver of FlatIcon - http://www.flaticon.com/free-icon/network_149181#term=network&page=1&position=9 • MadebyOliver of FlatIcon - http://www.flaticon.com/free-icon/coins_134597#term=money&page=1&position=30 • Freepik of Flaticon - http://www.flaticon.com/free-icon/cycle-couple-of-arrows-hand-drawn-lines_35735#term=cycle&page=1&position=48 NETWORK EFFECTS CREATE WINNERS ECOSYSTEMS SUSTAIN WINNERS
  5. 5. Today’s Mobile Stack AppOSHardware Main Players
  6. 6. Apple Built the Stack and then Expanded outward AppOSHardware Main Players
  7. 7. AppOSHardware Main Players Google Expanded Outward Then Climbed Down
  8. 8. AppOSHardware Main Players Facebook Expanded Outward
  9. 9. AppOSHardware Main Players Snapchat Jumped Down the Stack
  10. 10. 101010 WHAT ARE MOBILE PLATFORMS AND WHAT WERE PAST STRATEGIES? MOBILE AR IS HAPPENING AND HOW ARE THE BIG PLAYERS COMPETING? WHAT WILL DETERMINE THE WINNER?
  11. 11. THE MOBILE CAMERA IS THE NEXT FRONTIER
  12. 12. WHAT’S AT STAKE IN THIS WAR? - THINK 3D DATA DOLLARS DOMINATION Icon Credits: • MadebyOliver of FlatIcon - http://www.flaticon.com/free-icon/folder_149337#term=data&page=1&position=5 • Freepik of Flaticon - http://www.flaticon.com/free-icon/give-money_69881#term=money&page=1&position=3 • Freepik of Flaticon - http://www.flaticon.com/free-icon/arm_102833#term=strong&page=1&position=4
  13. 13. Four Augmented Reality Platform Strategies
  14. 14. GOOGLE LENS + TANGO - START WITH VISUAL SEARCH - EXPAND HORIZONTALLY TO OTHER APPS, MIMICKING PREVIOUS STRATEGY - LAYER 3RD-PARTY APPS ON ANDROID, USING TANGO FUNCTIONALITY AS A CARROT Horizontal Strategy
  15. 15. FACEBOOK CAMERA EFFECTS - START WITH COMPELLING SOCIAL APP - ATTRACT THIRD PARTIES BY OFFERING UP SOCIAL DATA AS A CARROT - OCULUS HOME FORESHADOWS AR OS PLAY Horizontal To Vertical Strategy
  16. 16. SNAPCHAT LENSES + SPECTACLES - START WITH COMPELLING SOCIAL APP POPULAR WITH INFLUENCERS - CREATE ADDITIONAL APPS WHERE ALL FUNCTIONALITY IS DEVELOPED IN-HOUSE - SPECTACLES FORESHADOW FUTURE HARDWARE RELEASE - ENVISIONS SELF AS A SECOND APPLE Vertical Strategy
  17. 17. APPLE ¯_(ツ)_/¯
  18. 18. APPLE - OFFER ARKIT SDK TO NETWORK OF LOYAL 3RD PARTY DEVELOPERS TO BUILD OUT APP AND CONTENT ECOSYSTEM AS PART OF IOS Horizontal Strategy
  19. 19. 191919 WHAT ARE MOBILE PLATFORMS AND WHAT WERE PAST STRATEGIES? MOBILE AR IS HAPPENING AND HOW ARE THE BIG PLAYERS COMPETING? WHAT WILL DETERMINE THE WINNER?
  20. 20. - MICROSOFT RECOGNIZED THE FUTURE OF PC FUNCTIONALITY COULD BE ACCESSED VIA BROWSER - FOUNDATIONAL POSITION TURNED 10% MARKETSHARE INTO 90% IN 5 YEARS - GOOGLE EVENTUALLY UNSEATED MICROSOFT, HAVING BUILT A BETTER BROWSER INTEGRATED WITH ITS OTHER PRODUCTS. - HORIZONTAL ECOSYSTEM BEAT THE VERTICAL ADVANTAGE History Can Teach Us What Will Happen Next
  21. 21. CONSIDER FOUR KEYS TO VICTORYKiller App Positio nal SpeedDesign
  22. 22. THANK YOU! AND SPECIAL THANKS TO: PROFESSOR ANDRE HAGIU, CASSIDY ROUSE, DAVID HONG, ARTHUR SHEYN, BILL FERGUSON, ABE STEIN

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