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ALS “Ice Bucket 
Challenge” 
© Copyright 2014 Jagriti Prasad
What is the cause attached to the 
challenge? 
© Copyright 2014 Jagriti Prasad
The challenge is to raise awareness about 
Amyotrophic Lateral Sclerosis (ALS) which is 
neuro-degenerative and is also kn...
How it started? 
© Copyright 2014 Jagriti Prasad
US baseball player and ALS patient, Pete 
Frates, floated the idea of the challenge in a 
video on a social networking sit...
What is the challenge about? 
© Copyright 2014 Jagriti Prasad
It is a fundraiser and awareness campaign for 
the ALS Association. 
© Copyright 2014 Jagriti Prasad
What are the rules of the “Ice Bucket 
Challenge”? 
© Copyright 2014 Jagriti Prasad
Once challenged by someone, a user has to 
post a video of themselves dumping a bucket 
of ice cold water over their heads...
Once soaked with cold water, they extend the 
challenge to others and ask them to either do 
the same or make a donation t...
Nominated people have 24 hours to comply or 
do the donation. 
© Copyright 2014 Jagriti Prasad
Who all have participated? 
© Copyright 2014 Jagriti Prasad
Oprah Winfrey 
Bill Gates 
Mark Zuckerberg 
Lady Gaga 
© Copyright 2014 Jagriti Prasad
Satya Nadella 
Justin Bieber 
Cristiano Ronaldo 
Britney Spears 
© Copyright 2014 Jagriti Prasad
Reaction on Social Media? 
© Copyright 2014 Jagriti Prasad
The internet has gone viral with videos of 
celebrities and other popular personalities 
taking the "Ice Bucket challenge"...
More than 2.4 million videos were shared on 
Facebook till 18th Aug 2014. 
© Copyright 2014 Jagriti Prasad
On Instagram there have been 3.7 million 
videos uploaded with the hashtags 
#ALSicebucketchallenge and 
#icebucketchallen...
As of 29 August the ice bucket challenge had 
4,483,726 Twitter mentions. 
ALS Twitter followers had increased from 8,975 ...
Overall response? 
© Copyright 2014 Jagriti Prasad
From 29 July to 28 August this year ALS 
received $98.2m - compared with $2.7m 
donated during the same period last year. ...
From 1 August to 27 August this year, the ALS 
Wikipedia page had 2,717,754 views. This 
compared with the 1,662,842 peopl...
Average daily visits to the ALS association 
website were about 17,500 before the ice 
bucket challenge, compared with the...
Like It! share it ! 
© Copyright 2014 Jagriti Prasad
Thanks! 
Jagriti Prasad 
jagriti_knp@yahoo.com 
twitter.com/JagritiPrasad1 
www.linkedin.com/in/jagritiprasad 
www.slidesh...
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ALS "Ice Bucket Challenge"

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ALS "Ice Bucket Challenge" has gone viral on Social Media.

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ALS "Ice Bucket Challenge"

  1. 1. ALS “Ice Bucket Challenge” © Copyright 2014 Jagriti Prasad
  2. 2. What is the cause attached to the challenge? © Copyright 2014 Jagriti Prasad
  3. 3. The challenge is to raise awareness about Amyotrophic Lateral Sclerosis (ALS) which is neuro-degenerative and is also known as Motor Neurone Disease (MND), or Lou Gehrig's disease. It is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. © Copyright 2014 Jagriti Prasad
  4. 4. How it started? © Copyright 2014 Jagriti Prasad
  5. 5. US baseball player and ALS patient, Pete Frates, floated the idea of the challenge in a video on a social networking site. © Copyright 2014 Jagriti Prasad
  6. 6. What is the challenge about? © Copyright 2014 Jagriti Prasad
  7. 7. It is a fundraiser and awareness campaign for the ALS Association. © Copyright 2014 Jagriti Prasad
  8. 8. What are the rules of the “Ice Bucket Challenge”? © Copyright 2014 Jagriti Prasad
  9. 9. Once challenged by someone, a user has to post a video of themselves dumping a bucket of ice cold water over their heads. © Copyright 2014 Jagriti Prasad
  10. 10. Once soaked with cold water, they extend the challenge to others and ask them to either do the same or make a donation to an organization dedicated to fighting ALS. © Copyright 2014 Jagriti Prasad
  11. 11. Nominated people have 24 hours to comply or do the donation. © Copyright 2014 Jagriti Prasad
  12. 12. Who all have participated? © Copyright 2014 Jagriti Prasad
  13. 13. Oprah Winfrey Bill Gates Mark Zuckerberg Lady Gaga © Copyright 2014 Jagriti Prasad
  14. 14. Satya Nadella Justin Bieber Cristiano Ronaldo Britney Spears © Copyright 2014 Jagriti Prasad
  15. 15. Reaction on Social Media? © Copyright 2014 Jagriti Prasad
  16. 16. The internet has gone viral with videos of celebrities and other popular personalities taking the "Ice Bucket challenge" and daring three others to do the same. © Copyright 2014 Jagriti Prasad
  17. 17. More than 2.4 million videos were shared on Facebook till 18th Aug 2014. © Copyright 2014 Jagriti Prasad
  18. 18. On Instagram there have been 3.7 million videos uploaded with the hashtags #ALSicebucketchallenge and #icebucketchallenge. © Copyright 2014 Jagriti Prasad
  19. 19. As of 29 August the ice bucket challenge had 4,483,726 Twitter mentions. ALS Twitter followers had increased from 8,975 in early July to 21,100. Source – BBC News © Copyright 2014 Jagriti Prasad
  20. 20. Overall response? © Copyright 2014 Jagriti Prasad
  21. 21. From 29 July to 28 August this year ALS received $98.2m - compared with $2.7m donated during the same period last year. © Copyright 2014 Jagriti Prasad
  22. 22. From 1 August to 27 August this year, the ALS Wikipedia page had 2,717,754 views. This compared with the 1,662,842 people who had visited the page during the whole of the preceding 12 months, according to data company Dataviz. Source – BBC News © Copyright 2014 Jagriti Prasad
  23. 23. Average daily visits to the ALS association website were about 17,500 before the ice bucket challenge, compared with the peak of 4.5 million visits on 20 August (of which 83% were new to the site). During the past month there have been about 30 million visitors in total. Source – BBC News © Copyright 2014 Jagriti Prasad
  24. 24. Like It! share it ! © Copyright 2014 Jagriti Prasad
  25. 25. Thanks! Jagriti Prasad jagriti_knp@yahoo.com twitter.com/JagritiPrasad1 www.linkedin.com/in/jagritiprasad www.slideshare.net/JagritiPrasad https://plus.google.com/jagritiprasad http://jagritiprasad.wordpress.com © Copyright 2014 Jagriti Prasad

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