Soyez le premier à aimer ceci
Jahia CMO Kevin Cochrane presented at Gartner's Digital Marketing Conference about what it means to truly invest in customer experience (CX).
"Brands that win will focus on customer experience. They will bring back the human element. They will connect, protect and respect their customers. They will expand their focus beyond data-driven marketing and customer acquisition to the post-login experience.
In other words, they will make their customers smile."