In this presentation I gave full credit to Simon Sinek (Start With Why) and Steve Peters (The Chimp Paradox). GO AND BUY THEIR BOOKS. Make your business as fit as you are. We are business coaches. At Proactive Business we use online personal and business development frameworks which help you discover your strengths, build value and trust, and create leverage by building a high performing brand with systems and flow. Enjoy. Jai Forster.

1. J A I F O R S T E R
W W W. P R O A C T I V E . B U S I N E S S

3. S T E V E S AY S :
I T ' S M O N K E Y B U S I N E S S
S I M O N S AY S S A L E S I S S I M P L E

4. S T E P H E N L O N G

6. H E N O T I C E D M O V E M E N T I N T H E
B U S H E S A H E A D . . .
W H I C H H E B E L I E V E D T O B E T W O
W H I T E - TA I L E D D E E R . . .

7. . . . H E S P E N T 2 - 3 M I N U T E S C O N F I R M I N G
W I T H B O T H T H E N A K E D E Y E
A N D T H R O U G H H I S S C O P E AT
D I F F E R E N T M A G N I F I C AT I O N S
T O I D E N T I F Y T H E D E E R . . .

8. S T E P H E N M O V E D T O H I S L E F T. . .
. . . A N D T O H I S R I G H T T O
C L E A R LY I D E N T I F Y H I S TA R G E T

9. O N E O F T H E D E E R M O V E D U P H I L L ,
L E AV I N G T H E O T H E R , FA C I N G H I M
T H E D E E R ' S H E A D M O V E D U P &
D O W N 4 T I M E S T O F E E D . . .
T Y P I C A L B E H AV I O R O F A
W H I T E TA I L E D D E E R

10. A G A I N , T H E D E E R L I F T E D I T ' S
H E A D . . .
T W O P R O N G S O F F E A C H A N T L E R
G R E Y C O L O U R I N G , H E
B E L I E V E D T O B E A Y O U N G
W H I T E - TA I L E D B U C K

11. H E A I M E D A N D F I R E D . . .
. . . AT T H E H E A D / N E C K

12. S T E V E WA L K E D F O R WA R D . . .
. . . U P T H E H I L L

13. T O F I N D H E H A D FATA L LY S H O T
H I S O W N S O N
T H R O U G H T H E H E A D

16. – E V E RY O N E I N T H I S R O O M
“I thought this was supposed to be a sales presentation”

17. L E T M E E X P L A I N . . .

18. W H AT WA S S T E P H E N T H I N K I N G ?
W H AT WA S H E F E E L I N G ?

20. B L O O D F L O W
N E U T R A L A C T I V I T Y

21. N O G U N S

22. E V E RY O N E S TA N D U P
S I M O N S AY S

23. C L A P, C L A P, C L A P
S I M O N S AY S C L A P :

24. T O U C H Y O U R T O E S
S I M O N S AY S

25. T O U C H Y O U R N O S E
S I M O N S AY S

26. T O U C H Y O U R T O E S
S I M O N S AY S

27. T O U C H Y O U R N O S E
S I M O N S AY S

28. T O U C H Y O U R T O E S

29. S I T D O W N
S I M O N S AY S

30. H O W D O T H E R U L E S W O R K ?
W H E N Y O U P L AY S I M O N S AY S :

31. . . . S O I F Y O U D O O N E T H I N G ,
A N D S AY A N O T H E R . . . Y O U L O S E .
R U L E S

33. W H AT ' S Y O U R W H Y ?

34. W H Y ?
let's hear it

35. S T E V E S AY S :
I T ' S M O N K E Y B U S I N E S S
S I M O N S AY S S A L E S I S S I M P L E

36. A N E V O LV E D B R A I N
3 . 4 B I L L I O N Y E A R S

39. F I S H

40. F I S H

41. WA L K I N G F I S H & TA D P O L E S

42. R E P T I L E

43. R E P T I L E

44. R E P T I L E

45. M A M M A L

46. C H I M P

47. C H I M P

48. H U M A N

49. H U M A N

50. H U M A N

51. F R O M F I S H T O H U M A N

52. – E V E RY O N E I N T H I S R O O M
“I thought this was supposed to be a sales presentation”
B U T J A I . . .

53. " I N S E R T E X P E R T 2 7 - S T E P S A L E S
P R O C E S S H E R E "
T Y P I C A L " S A L E S " P R E S E N TAT I O N S

54. S A L E S = D E C I S I O N M A K I N G

55. T H E T H I N K I N G S P E C I E S
H O M O S A P I A N

56. – E V E RY S M A R T P E R S O N
"People buy with emotion and justify with logic'

57. – Y O U R N E X T C U S T O M E R
"I don't remember what you said, but it was how you made me feel"

58. V E R T E B R A E
" C O M P U T E R "

59. V E R T E - B R A I N
" C O M P U T E R "

60. M O R E B R A I N
" C H I M P "

61. C H I M P

62. H U M A N

63. U N D E R S TA N D T W O T H I N G S
. . . S O T O U N D E R S TA N D S A L E S , W E N E E D T O

64. 1 : AT T R A C T I O N

65. 2 : O U R C H I M P

66. V O O D O O M I N D T R I C K S

67. T R U S T & F L O W S TAT E
P R O A C T I V E B U S I N E S S

68. W E A LT H = T R U S T X F L O W S TAT E

69. W E A LT H = T R U S T X F L O W S TAT E
I N C O M E = VA L U E X L E V E R A G E

70. W E A LT H = T R U S T X F L O W S TAT E
I N C O M E = VA L U E X L E V E R A G E
M A R K E T I N G = B E L I E F X P R O D U C T

71. W E A LT H = T R U S T X F L O W S TAT E
I N C O M E = VA L U E X L E V E R A G E
M A R K E T I N G = B E L I E F X P R O D U C T
S A L E S = E M O T I O N X L O G I C

72. W E A LT H = T R U S T X F L O W S TAT E
I N C O M E = VA L U E X L E V E R A G E
M A R K E T I N G = B E L I E F X P R O D U C T
W C P T = S K I L L X K N O W L E D G E
S A L E S = E M O T I O N X L O G I C

73. W E A LT H = T R U S T X F L O W S TAT E
I N C O M E = VA L U E X L E V E R A G E
M A R K E T I N G = B E L I E F X P R O D U C T
W C P T = S K I L L X K N O W L E D G E
S A L E S = E M O T I O N X L O G I C

74. 1 : AT T R A C T I O N

75. P U R P L E C O W
S E T H G O D I N ' S

76. P U R P L E C O W ' S A R E
R E M A R K A B L E

77. Y O U ' R E A B O U T T O B U Y F R O M

78. Y O U ' R E A B O U T T O B U Y F R O M

79. Y O U ' R E A B O U T T O B U Y F R O M

80. Y O U ' R E A B O U T T O B U Y F R O M

81. Y O U ' R E A B O U T T O B U Y F R O M

82. W I N N I N G T H E
M O M E N T S T H AT M AT T E R

83. M O M E N T S O F T R U T H

84. S T I M U L U S 1 2 3
Z E R O
S

85. F I R S T 1 2 3
Z E R O
S

86. S E C O N D 1 2 3
Z E R O
S
" S A L E S "

87. T H I R D 1 2 3
Z E R O
S

88. Z E R O 1 2 3
Z E R O
S

89. S E C O N D 1 2 3
Z E R O
S
B U Y I N G D E C I S I O N 8 0 %

90. M O M E N T S 1 2 3
Z E R O
S

91. 2 : T H E M I N D

93. C O M P U T E R
S TA G E 1

94. R E P T I L I A N B R A I N
( T H E C O M P U T E R )
• The processor
• Automatic functioning
• Reference source
• Belief & behavior
• Speed: 100%

95. C H I M P
S TA G E 2

96. LY M B I C B R A I N ( T H E C H I M P )
• Shelter, Security & Territorial
• Sex
• Parental instinct
• Fight, Flight, Freeze
• Pack mentality
• Ego
• Power
• Inquisitiveness
Curious George

97. • Speed: 25% computer
• Feelings & Impressions
C H I M P

98. H U M A N
S TA G E 3

99. N E O C O R T E X
( H U M A N B R A I N )
• Evidence based
• Rational
• In context and with perspective
• Shades of grey and balanced judgement
• Law-abiding
• Honesty
• Compassion

100. • Speed = 5% of the computer
• Speed = 5 times slower than the chimp
• Fact & Truth
H U M A N

101. X = Y
H O W D O W E G E T X = Y ?

102. B L O O D F L O W
N E U T R A L A C T I V I T Y

104. D E S I G N : D R A W I T

108. S : : S I T U AT I O N
P : : P R O B L E M
I : : I M P L I C AT I O N
N : : N E E D

109. Situation?

110. S : : S I T U AT I O N
P : : P R O B L E M
I : : I M P L I C AT I O N
N : : N E E D

111. Problem?

114. S : : S I T U AT I O N
P : : P R O B L E M
I : : I M P L I C AT I O N
N : : N E E D

115. I like her!

116. S : : S I T U AT I O N
P : : P R O B L E M
I : : I M P L I C AT I O N
N : : N E E D

118. M O M E N T S 1 2 3
Z E R O
S

119. H O W C A N Y O U E F F E C T T H E
D E C I S I O N S O T H E R S M A K E I N
T H E S E M O M E N T S ?

121. S TA R T W I T H W H Y
S I M O N S I N E K ' S G O L D E N C I R C L E

122. W H AT ' S Y O U R W H Y ?

124. J A I F O R S T E R
W W W. P R O A C T I V E . B U S I N E S S
Thanks!