1. REMEMBER This!!!
Jaime Angelo F. Mendejar
ATENEO GRADUATE SCHOOL OF BUSINESS
May 9, 2013

2. Components of Marketing Information Systems
- People
- Equipment
- Procedures
Concept 1

3. You need people
Basketball Scouts Evaluate players
Shortlist candidates
You are an NBA team deciding on who
to pick in the upcoming NBA draft.

4. You need equipment to measure:
Player Statistics
Physical Fitness
Mental toughness
Use equipment to gather your data
and help measure player potential.

5. You need procedures to evaluate:
Integrate player potential and statistics
Weigh need of the team
Provide data to
General Manager
Draft Player
Gather and evaluate information for
decision makers on draft day

6. Components of Marketing Information Systems
- People
- Equipment
- Procedures
Concept 1

7. REMEMBER This!!!
Jaime Angelo F. Mendejar
ATENEO GRADUATE SCHOOL OF BUSINESS
May 9, 2013