The document outlines a vision for North American Jains called "Jain Vision2020" with the goal to "Live and Promote a Jain Way of Life" by the year 2020. It proposes achieving this vision through 4 pillars - Evolve (JWOL practices), Educate (Jains/non-Jains in JWOL), Expand (awareness), and Energize (organizations). Specific targets are set for 2020 such as increasing Jain population, donations, awareness of Jainism, and professionalizing central Jain organizations. Progress made from 2004-2007 in aligning stakeholders with this long-term vision is also summarized.

1. Jain Vision2020
To Live and Promote a
Jain Way of Life
Our Vision for North American Jains, Jain
Organizations, and Jainism
By
JAINA LRP (Long Range Planning) 1

2. 2

3. Live and Promote a Jain Way of Life
? ?
EXPAND
EVOLVE (awareness in
(our JWOL practices) Jains and Non-Jains)
EDUCATE ENERGIZE
(and impact trends) (our organization)
Developed by:
JAINA-Long Range Committee, Kellogg Leadership Team,
Jain Centers and JAINA Executives, YJA, YJP, Local Jains
3
Leaders, and North American Jains

4. Non-Violence Anekantvad Animal Compassion
Vegetarianism Meditation/Yoga/Mind Environmentalism
4

5. VISION FOR JAINA FOR NEXT 25 YEARS…
Live and Promote a Jain Way of Life
EVOLVE EXPAND
(our JWOL practices) (Awareness in Media)
EDUCATE ENERGIZE
(JAIN/Non-Jain in JWOL) (our organization)
5

6. Live a Jain Way of Life
 Non-Violence (Ahimsa)
 Non-One-Sidedness
(Anekantavad)
 Non-Possessiveness
(Aparigraha)
6

7. JAINA – Current Status
Vision: Live and Promote a Jain Way of
Life
Current Yr. Target for Target for
2005 Yr. 2015 Yr. 2020
Estimated NA Jain Population 113,000 140,000 160,000
Estimated Collective Total Yearly
Income of NA Jains $4.2 billion $4.9 billion $4.9 billion
Target Annual Donation to
.1%
JAINA $200K $4 million $10 million
7

8. Year 2020 Snapshot
 People: 153,000 Jains (61K families)
 Assets: $26 Billion
 Aggregate Income: $5.3 Billion
 Population Growth: Avg. 1.5 – 2%
 Donations: ½ % income to JAINA - $25M
Age 1-10 11-20 21-30 31-40 41-50 51-60 61-70 71-80 81-90
Pop. 21 13 24 24 17 15 17 16 10
(000) 8

9. Live and Promote JWOL
#1 EVOLVE- our JWOL practices
Avoiding
Silk, Leather,
animal tested
products
Rituals
Refresh New
15%
6 6
5%
TODAY Year 2020
9

10. Evolve - our traditional Jain practices by adopting the
Jain Way of Life to the modern, North American lifestyle.
Yr. 2005 Yr. 2020
# Rituals Refreshed and Added 6 Ref., 6 Add
% Jains Practicing Vegan Diet 1% 10%
% of Jain Men Abstaining from Alcohol 10% 25%
% of Jains Avoiding Animal Product 3% 15%
# Hours of Learning / Meditating / Practicing 1 4
# of Copies of Jain Literature in Hands of Non-
Jains 100,000
Average Hours/Year Social Service Per Person 10 hr. /yr 80hrs
% Jains Proactivley Practicing Anekantvad 10% 25%
10

11. Live and Promote a JWOL
#2 EDUCATE- Jains/Non-Jains in JWOL
Follow
Jain Way of Life
50%
20%
TODAY Yr.2020
11

12. Educate - of Jain Way of Life among Jains and non-Jains
family members to create a strong, united, and vibrant Jain
community.
Yr. 2005 Yr. 2020
% Jains Practicing Pro-Active Unity (Sect
and Language) 10% 40%
% Mix Marriages Living JWOL 20% 50%
% of Jains Marrying non-Jains 40% 50%
% Jains Kids (5-17) Learning Jainism 10-15% 50%
Jain Handbook to Non-Jain Spouse + Visit 0% 85%
# Hours Attendance of JAINA On-Line
Seminars 50000 hrs
12

13. Live and Promote JWOL
#3 EXPAND – Awareness
12x
500K Jains
6M for Buddhism
Deepak Chopra
Message Promote 20x
152 Jainism
Brand Position 3,300 Buddhist
Alliance
13

14. Live and Promote JWOL
#3 Expand – Awareness
Heard of
Jainism/
JWOL
6M
.5 M
TODAY
Year 2020 14

15. EXPAND – awareness through strategic partnerships with
media, institutions, and non-Jain organizations.
Yr. 2005 Yr. 2020
#Non-Jains Who Know about JWOL 6 mill.
# NA Vegetarians/Animal rights/Yoga teachers that have had 1 hour of
Exposure to Jainism 1000 50000
# of Jain books in Bookstore 0 3
On-line magazine; portal; news; web 2 TVweb/wk
% of High Schoolers Who Know that Gandhi and MLK Influenced by Jains 0% 3%
Number of talks (in non-Jain forum) given by Jains on Jainism 10 /yr 2000/yr
# NA Major Press Coverage on Jainims / JWOL per year 20 1500
Jain Temples (with Jain Exhibits) Being Tourist Attractions for Non-Jains 1 50
15 PhD/
Other Innovative Promotions: Jain Movie, University Chairs, etc. 0 2Chairs
Jain representation on Board/Management of Non-profit Org. 0 10
# Active Dialogs with NA/International Companies to Protest Anti-JWOL
Issues 5 1500
Inclusion of Anekantvad and Non-Violence in Business Management
Teachings 1 Univ. 40 Univ.
15

16. Live and Promote JWOL
#4 ENERGIZE– our organization
15 full time staff
$200 per family
$11 M budget
JAINA - .5 staff
$7 per family
$200K/yr. budget
TODAY Year 2020 16

17. Energize – our organization through volunteers and
donations and create a vibrant professionally run central Jain
organization.
Yr. 2005 Yr. 2020
Donation Per Family $7 $200
JAINA Paid Staff 0.5 15
JAINA Leaders Under 40 as JAINA Directors/
Committees 35%
JAINA/Jain Center Leaders Trained 1,000
Facilitate Integrated Practices between Local
Centers and JAINA 0 40 centers
Awareness of JAINA Vision/Mission in NA
Homes 60%
JAINA Understanding of Membership Needs
and tracking trends in NA Research /
Research Update Plan
17

18. Vision2020 Progress
EXPAND
EVOLVE (awareness in
2020
(our JWOL practices) Jains and Non-Jains)
EDUCATE ENERGIZE
(and impact trends) (our organization)
2007
Align Local Centers and all NA Jains w/JAINA
Kellogg-2 Leadership Align Local Centers and all NA Jains w/Vision
2006
Train on Vision2020
Align JAINA Align Comm. Vision
2005
Proposed Vision to
JAINA /Kellogg /
Vision / Conventional
2004
Research, Interview, Focus Group, YJA, YJP
Leadership JAINA / Local NA Jains 18
Group LRP / Comm. Center

19. Live and Promote a Jain Way of Life
EVOLVE EXPAND
(our JWOL practices) (Awareness in Media)
EDUCATE ENERGIZE
(JAIN/Non-Jain in JWOL) (our organization)
in
Ja ers
t
Cen Jain
JAINA
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Centers
AI N
NA s
NA
Jai
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Jains
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