Wipro is an Indian multinational corporation operating worldwide, particularly in the IT and consulting sectors. It was founded in 1945 as a vegetable oil manufacturer and entered the IT industry in the 1980s. Now a Fortune 500 company, Wipro offers a wide range of products and services including IT services, consulting, business processes, analytics and more. It has a large geographic presence across India and globally to deliver these offerings. Wipro focuses on attracting and retaining top talent, maintains high quality processes, and engages in promotional activities like advertising and CSR initiatives to enhance its brand image and be competitive in the IT industry.

1. Marketing Mix of Wipro
Presentation by: Jaisha

2. Wipro
 Wipro which is also known as Western India Products Limited in a conglomerate operating
worldwide, particularly in the Information Technology and consultancy sector.
 It is headquartered in Bangalore in India.
 Wipro started in the year 1995 as vegetable oil manufacturer and was founded by Mohamed
Hasham Premji.
 By 1980s they entered in to the Information Technology industry. Since then it has grown
exponentially year on year and currently Wipro is one of the fortune 500 companies.
 Headed by one of the eminent industrialist Mr. Azim Premji, and with annual revenues of
₹50,000+ crores, WIPRO is a giant player in the competitive Information Technology sector.

4. Product:
 Wipro is one of the biggest service oriented companies in India.
 Wipro combines the business knowledge and industry expertise and technical knowledge and
skills to ultimately design their products and solutions making their clients satisfied.
 Their primary product width in their marketing mix includes Aerospace, Automotive, Consumer
goods, energy, healthcare, insurance, media, retail, professional services, Analytics, Business
processes, Cloud computing, consulting, Information management, infrastructure services,
Internet of things, product engineering and many more.
 Wipro uses technologies like Java, SAP, Dot Net, Agile, Python which gives competitive advantage
to their clients.
 Master Data Management and Enterprise Data Warehouse are a few niche domains of wipro.
 Catering to today’s demand Wipro services forms a part of Big Data Services, which is in highest
demand.

5. Price:
 Wipro’s pricing policies in its marketing mix is as widespread as its offerings.
 Wipro manufactures various consumer goods like LED Bulbs, iron, etc in the retail segment. Such
products are priced in nominal range. They primarily caters to the B2C segment just like in FMCG
market.
 In the B2B segment, which caters to the largest market for Wipro primarily includes Information
Technology and Services. Price effectiveness is a major concern in such a segment where
competition in the market decides the price.
 For IT service projects like SAP Implementation and services, JAVA development,etc, Wipro enjoys
a price advantage (Price of their products are lower than MNC’s like Accenture,Oracle,Capgemini;
but higher when it comes to the national level competitors like Infosys,Tech mahindra, etc.,

6. Place:
 Wipro has a huge geographic reach.
 Products of FMCG sector are easily available in any retail store across India.
 Wipro has a vast distribution and retail network both in rural and in the urban area which
helps them to leverage the benefit for making greater sales and earn revenues.
 Wipro’s offices are located across all major cities in India and also in the offshore areas.
 The sales persons can be easily reached out by any customer or business enterprise to make
arrangements of future deals.
 Also, due to the outsourcing of technology or services across various continents it has
become very easy to reach out to Wipro about any project.

7. Promotion:
 Spends good amount of their revenues on promotional activities.
 These promotions includes advertisements on Television for the consumer durable goods.
 Billboards and placards are put up at strategic locations.
 They take part in CSR projects in order to increase their goodwill.
 They focuses on key problems faced by communities like rehabilitation due to natural
calamities, especially in the state of Odisha.
 They take up activities like teaching in government school at rural areas where the quality of
teaching is very bad.
 They also provide skill development especially for the engineering graduates. Thus indirectly
benefits the industry and the country as a whole.

8. Process:
 A blend of expertise and experience helps Wipro make a smooth process so as to make
customer satisfied.
 From winning a bet on a project to blueprint of a project to final implementation of it and go
live with support every step is itself further subdivided into further many steps which enable
Wipro roll out any project very easily and comfortably.
 Wipro ensure delivering problem free services to employees and customers which is achieved
only by maintaining high standards and ensuring step by step processes are met out.

9. People:
 Wipro focuses a lot on its people i.e. customers & employees.
 In order to be ahead in the competition Wipro ensures that they are able to tap onto the best
of the talent in the IT industry.
 It recruits from top engineering and management colleges across India otherwise lateral hiring
from top human resource consultancy services. Thus, ensuring the quality of work is never
compromised.
 This becomes a great advantage for Wipro as being a highly-coveted organization to work for,
they are easily able to attract quality talent.

10. Physical Evidence:
 The presence in all major Selective Economic Zones across India, is itself a testimonial to
Wipro’s presence across India.
 Its onshore and offshore offices work in collaboration with each other to provide the best
quality of projects being executed simultaneously at different locations across the globe.
 This is because the work in IT sector is not affected due to location as in other industries.
 Being one of the greater players of IT in the world, Wipro’s offices are primarily concentrated in
major cities and metropolis.
 Their physical evidence is also found from its website where it lists out every detail based on
which a prospective customer can make a decision whether to approach them for a project or
not.

11. THANK YOU