This presentation is about an article on Samsung which was published in brand equity. It includes their biggest innovation, biggest challenge and the biggest lesson learned.

1. SAMSUNG
THE RIGHT CALL
Jaisha K J

2. • Samsung is a south Korean conglomerate.
• Worlds largest producers of electronic devices.
Many upheavals notwithstanding Samsung Mobiles continues
to rank in the Top 5. What has been the magic chip?

3. Biggest Innovation
• Samsung Pay is a mobile payment and digital wallet
service by Samsung Electronics.
• That lets users make payments using compatible
phones and other Samsung-produced devices.
• Samsung Pay launched in March 2017.
• Global product.
• It was well-timed with the demonetization
announcement.
• Ramped up to 40 lakh active users.

4. • The company, in its 22nd year of being in India.
• Launching the ‘Make for India’ product innovations.
• Future facing innovations ranging from:-
Internet of Things (IoT)
5G mobile networks
artificial intelligence (AI)
autonomous driving and
connected car technologies.

5. • Brand’s strategy of giving emphasis to softer elements
like customer service.
• Customer Service Vans campaign.

6. • It has topped the YouTube ads leader board for 2017 with 150 million
views globally.
• “More than a campaign it is a perennial brand promise that we are
making.”
• For example 535 service vans cover 600 talukas across the country
with a spread from Leh to Kanyakumari and everything in between, to
ensure that the consumers in the rural areas are served well.

7. The Biggest Challenge
• For a tech-led brand, fear of obsolescence is possibly the biggest
challenge.
• “The biggest challenge has been to keep up with the changing and
evolving needs of discerning consumers in today’s technology space.”
The Biggest Lesson Learnt
• Stay focused on the consumer and keep innovating for them. The rest
will fall in place.

8. THANK YOU