1. By Jake Williams

2. Depends on The Genre
 The conventions of a music video vary depending on
genre of music. However, some general conventions
apply to the majority of music video’s.

3. Artist’s performing
 The majority of videos consist of the artist performing
in the video. As one of the purposes of a music video is
to raise awareness of the artist, then it is common
sense for that artist to appear in the video.

4. Lip Syncing
 Lip syncing is very important in music video’s as it
links the images to the sound. This is one thing which
consists in almost every music video.

5. Visualizing the Lyrics
 the lyrics of the song influence what is shown in the
video. For example
 The song Last Friday Night (T.G.I.F)by Katy Perry is
a good example of this as it about a teenage girl
reflecting on her experiences from the previous Friday
night which strongly influences the mood of the video
which consists of a party scene.
Link for Song
www.youtube.com/watch?v=KlyXNRrsk4A

6. Pace of Editing
 The pace of editing fits the pace of the music
 The song Jar of Hearts by Christina Perri is a good
example of this. The song has a very slow tempo and
this dictates the video which has a slow level of
editing. This makes the duration of the shots longer,
making the video appear slower to match the pace of
the song.
Link For Song
http://www.youtube.com/watch?v=8v_4
O44sfjM

7. Mise En Scene
 The Mise en scene of the video is very important and it
should comply with the mood of the song.
 If a song was very cheerful, then you wouldn't have
costumes which are associated with sad or depressing
experiences, such as funeral directors etc.