1. How did you use media
technology in the
construction and
research, and
evaluation?
Question 4

2. Old Advert
New Advert

3. YouTube was one of the most important media technologies in our
whole project as we used it for various things
 At the start of the project we used it to gain inspiration for our
initial ideas. We knew that we wanted to go into the indie rock
genre but we didn’t really have anywhere to start off at. Once
we looked at already existing media products we knew we had
a starting point that we could use to get better and better
ideas.
 Once we had then chose the style of video, we again used
YouTube, this time to look at individual things within music
videos, in particular the style of band shots used in the genre
of music that we where using. It was important that we didn’t
stray far away for the common conventions of the genre as
then our video would look more genuine. We included shots
including close ups of both instruments and the band
members playing them, as this was common in the videos we
viewed.
 As you can see, we looked at videos from the band foals and
copied the dress style in their videos (skinny jeans and vans),
but we did not use the same colour jeans because we didn’t
want it to look like we where directly copying.

4. Photoshop was used for both of our ancillary
tasks, the digipak and advert, and it helped us
create visually attractive images that we thought
made our photos look better set for our
products.
The advert was the first to be finished but as
you can see, it did not look as good as we had
first hoped. We realised that we had made the
font at the bottom of the advert too big and it
looked unrealistic. We also realised that we
could have included a lot more information at
the bottom of the screen that we had missed
because of the huge font size.

5. This is our final advert and we feel like Photoshop
helped dramatically. Once we realised the previous
design was not up to scratch, we quickly decided
on what needed changing. We chose to get rid of
the background image and have a plain black
background as we felt that this looked better and
more like an actual poster as it makes the image of
the band stand out more.
We also added various small elements to the
bottom of the advert like adding the name of our
company as well as making the font smaller which
we felt would look better once blown up to a bigger
image.

6. Final Cut is the editing software that we used to edit all of the rough cuts and the final
cut of our video. The editing software was very easy to use and this helped me create
the video relatively quickly. I had never used editing software before but it was really
simple to pick up and everything was laid out so that everything was in a place where it
was needed.
The videos in their rough form where imported in the top right corner and it was very
easy to drag these down into the timeline. Because we where creating a video it was
also useful to have this timeline because it allowed us to do things very well such as lip
syncing as we could get the timings very precise when various lyrics where sung.