1. EVs – A Manufacturer’s View
James Billingham
TATA Motors European
Technical Centre

2. TATA GroupTATA Group
India’s best known private sector Group
Turnover > US$ 62 billion
Nearly 100 group companies including: Tata
Steel, Tata Motors, Tata Consultancy Services,
Tetley, Taj Hotels, CORUS, Brunner Mond
Trusted by over 2 million shareholders
India’s largest fully integrated
automotive company
Dominates the Indian market
Contributes up to 40% of group
revenue
People’s Car unveiled, Tata Nano,
unveiled in 2008
Acquired Jaguar Land Rover from
Ford in 2008
Tata Motors LimitedTata Motors Limited

3. TMETCTMETC
• Established in 2005 by Tata Motors as a Centre of Excellence:
– Applying contemporary automotive engineering best practice
– Drive the technology and quality of future Tata Motors Limited
vehicles
– From 2008, TATA Motors Electric Vehicle Centre
Currently Located at the International
Automotive Research Centre, Warwick
University, UK
Purpose built Technical Centre in West
Midlands, UK
EV Conversion Facility in
West Midlands, UK from
2010

4. TATA Motors EV Strategy• Short Term
– Focussed initially on UK and Nordic Country Sales
– Plug in electric vehicles converted from existing vehicle
platforms near to point of sale
– Donor vehicles volume built in IC form in India on optimised cost
base
– Maximise carry over of base vehicle systems and content to
improve economics
– Amongst the first OEMs into the market place
• Medium Term
– Platform design packaged to provide for both conventional and
electric drivelines
• Long Term
– Entirely new vehicle configurations leveraging packaging
opportunities of pure electric drives.

5. Tata Ace EV

6. Indica Vista EV
TM4 PM-Motor &
Single Speed
Transmission
HV PTC
Heater
Power Distribution
Unit
Electric Vacuum
Pump
Traction Battery Charger
Super Polymer Li-Ion
Traction battery
modules and battery
tray

7. ‘The Horseless Carriage’
• Product wise, we are where the Internal Combustion Engine car was
at the start of the last century:
– A variety of emergent technologies, deployed on vehicles manufactured
in small numbers by a wide range of OEMs and convertors
– No clear leading production ready technology in key areas, such as
batteries and battery management systems.
– Lack of dedicated Electric Vehicle fuelling and support infrastructure
– Long term solution likely to be a mix of propulsion technologies (Plug In
EV, Hybrids, Fuel Cells, Common Rail Diesel) but in what proportions?
• Customer Expectations are conditioned by contemporary
experience:
– High levels of reliability and availability
– Ever increasing levels of feature and appointment
– Vehicles becoming more affordable as cost of cars reduces in real
terms
– Unrestricted availability of fuel supply
– Highly developed service and repair networks

8. The Supply Chain
• I will conclude by focussing on an area of EV activity which I believe
will determine the production viability of EVs
• As always in the Automotive Industry, cost quality and delivery
performance from Tier 1 Suppliers is vital to EV Viability
• The supply base at present has the following generic characteristics:
– Low total industry volumes
– Variety of technical solutions leading to further dilution of limited
sourcing volumes amongst suppliers
– Large number of start up and SME suppliers with limited or no previous
automotive experience
– Lack of Quality infrastructure and investment in process capability
– Limited participation of ‘traditional’ automotive OEMs
• Coupled with an inherently high content of expensive materials,
such as copper
• All of which places severe pressure on Manufacturers in terms of
bringing to market a cost effective and customer acceptable EV

9. The Opportunity
• The previous slide presented a summary of the Supply
Chain challenge for Manufacturers of EVs.
• The Supply Chain challenge will have to be addressed
and OEM’s are keen to develop suitable supply partners
• For ‘UK plc’ and for many of you, this is a tremendous
opportunity to develop in a new and expanding area of
activity
• A potential model would be standard core components
(e.g. connectors) sourced on a world basis with system
integration, software development and configuration of
vehicle fit unit as a ‘Black Box’ in the UK

10. Thank You