James
Brackett
Portfolio
D&AD Awards Finalist and Advertising Award Course, Creative and Conceptual Thinker
Designed for high profile brands as Penguin Books, MTV, Playstation, Dreamworks,
Homebase, 3M, Tesco and The BRIT Awards
Campaigns Web Installation Print Corporate
Identity

James Brackett
Campaign | Da Vinci’s Demons | Promo Card, Emailer and Landing Page
For the second series of Da Vinci’s
Demons I focused on Da Vinci’s
iconic wing creation to display
the feel of the show, its breadth
of characters and its high
production values.
I also coded the video landing
page, emailer and optimised these
for mobile viewing.

James Brackett
Print | Various | Title Treatments, Iconics and Promo Cards
50 x 11’ & 1 x 22’
The world is new, and we are too!
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DOMINIC WEST and HELENA BONHAM CARTER
1 x 90’LOVE IS THE DRUG
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Series 4 (8 x 50’)
SERIES 3 AVERAGED 8.5 MILLION VIEWERS
AND 30.9% SHARETO EASILYWIN ITS SLOT
One brilliant detective,many mysterious murders
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1 x 118’ or 1 x 55’ & 1 x 55’
ROBBIE
WILLIAMS
LIVE IN TALLINN
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Series 2 (8 x 50’)
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12 x 30’ or 6 x 50’
If you think you know wildlife…
think again
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T H E
F I N A L
C H A P T E R
T H E A W A R D - W I N N I N G
S E R I E S R E T U R N S
Series 4 (3 x 90’)
Wallander_Showcase_2015_Brochure_PRINT.indd 2 04/02/2015 11:35
s exploring how life Around
h endures And depends on the
er thAt AnnuAlly trAnsforms
the mighty monsoon.
5 x 50’
series producer PAUL BRADSHAW ice Age giAnts, the incredible humAn journey
executive producer JAMES HONEYBORNE AfricA
A bbc/AnimAl plAnet/science chAnnel co-production
5 x 50’
bbcworldwidesales.com
These are some examples of the diverse
range of Promo Cards I have designed at the
BBC. The Iconics and Title Treatments I have
designed need to get across instantaneously
the main themes and feel of a show.
I adapted the existing Wallander Title Treatment
to lightly blur towards the end to signify the
final series and the lead character’s battle with
dementia. This is also reflected on the back,
displaying the character’s battle with himself.
bbcworldwidesales.com
starring KENNETH BRANAGH my week with marilyn, jack ryan: shadow recruit JEANY SPARK da vinci’s demons, tess of the d’urbervilles
RICHARD MCCABE peaky blinders BARNABY KAY new tricks INGEBORGA DAPKUNAITE mission impossible, hannibal rising
adapted by PETER HARNESS case histories, city of vice JAMES DORMER strike back, outcasts from the novels by HENNING MANKELL
director BEN CARON skins, tommy cooper: not like that, like this producer SANNE WOHLENBERG executive producers ANDY HARRIES,
PETER HARNESS, ANNIE FAURBYE FERNANDEZ, DANIEL GYLLING, KENNETH BRANAGH, MATTHEW READ, REBECCA EATON,
ÅSA SJÖBERG, RALF IVARSSON (co-producer for film i skane),THOMAS GAMMELTOFT (co-producer for copenhagen film fund)
A LEFT BANK PICTURES/YELLOW BIRD/TKBC SERIES FOR THE BBC CO-PRODUCED WITH MASTERPIECE,TV4,
FILM I SKÅNE AND THE COPENHAGEN FILM FUND, IN COOPERATION WITH ARD DEGETO AND WITH THE SUPPORT
OF THE YSTAD ÖSTERLEN FILMFOND AND THE DEPARTMENT OF TRADE AND INDUSTRY, SOUTH AFRICA
Series 4 (3 x 90’)
Also Available: Series 1-3 (9 x 90’)
T H E AW A R D - W I N N I N G S E R I E S
S TA R R I N G K E N N E T H B R A N A G H
R E T U R N S F O R A N E W T R I L O G Y
O F S T O R I E S F I L M E D I N
S O U T H A F R I C A , S W E D E N
A N D D E N M A R K .
W
hen the first series of Wallander transmitted in
2008 critics raved over Kenneth Branagh’s sublime
performance, the intelligent, thoughtful plots and the
startlingly beautiful cinematography. Now Branagh is back
for a dark, thrilling and emotional finale that contains some
of the greatest challenges Wallander has ever faced.
In The White Lioness Wallander is drawn into the case of a missing
Swedish national while attending a police conference in South
Africa. It is the start of a physical and emotional journey that leads
him from the aching beauty of rural Africa to the intense poverty
of its townships.
Back in Sweden for the second episode, Wallander investigates
the murder of a middle-aged woman. But as tensions escalate,
the detective begins to sense he is being followed, but by
demons that he cannot yet identify…
As the series reaches its end, The Troubled Man sees Wallander
in a race against time as he investigates the disappearance of
his daughter’s father-in-law. Entangled in cold war politics and
fractured familial relationships, Wallander must prevail against the
odds if he is to safeguard his daughter’s future before it’s too late.
Wallander_Showcase_2015_Brochure_PRINT.indd 3 04/02/2015 11:35

James Brackett
Event | David Beckham: Into the Unknown | All Printed and Screen Materials
©ANTHONYMANDLERDAVIDBECKHAMis represented by XIXENTERTAINMENT
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ANINTERVIEWWITH
ANTHONYMANDLER
“DavidandIsharealoveofmotorcyclesandformybachelorpartylastyear
ItooktenofmyclosestfriendsonaroadtriptoNapaValley. Duringthetrip
Davidtoldmehe’dneverdoneanythinglikethis–atripwithouthisfamily,
justwithafewfriends.
It’ssomethingthatmostofustakeforgranted,butwhenyou’reasfamousas
Daviditisvirtuallyimpossibleanditcancauseyoutoretreatintoalimited
spacethatyouknowissafe. Tryandimagineamomentinyourlife–maybe
whenyougraduatedorhadtogiveabigspeech–whenalleyesareonyou
andhowthatfelt. Thenimaginelivinglikethateveryday.
Togosomewherereallyremoteformorethanjustafewdayswherenobody
knowsyouissomethingthatDavidhasbeenunabletoexperienceforover
20years. Heisoneofmyclosestfriendsanditwasgreattobeabletocurate
anexperiencelikethisforhim.
Itwasimportanttomethatwecreatedanauthenticjourney. Ididn’twantthe
audiencetofeelasthoughtheywerewatchingsomethingthatwasfabricated
orthatitwasjustthefourofusmakingthetrip. Thereweretenofusonthe
shootwhichincludedmembersofDavid’ssecurityteam. Iwantedtoexpose
theprocessandfortheaudiencetoseeaproducerormaybeasafetyguy.
Mythoughtwasifthere’sgoingtobetenpeople,Imightaswellshowthem.
Ididn’ttellDavidmuchaboutthetripbeforeweleftaspartofthefilmwas
theunveilingofthejourney. Wetalkedaboutthebiggerconceptssuchasthe
searchforanonymity.
Wevisitedsomeprettyremoteplaceswheretherelationshipbetweenthe
tribespeopleandoutsidershasbeenverystrainedformanyyearsandfame,
money,anysortofpowerhavenomeaningorinfluence. We’renotbeing
judgedasfilmmakersorfootballers–wearesimplymenwhoareeither
trustedornottrusted. ThatwasthepointthatIwantedtogetto,totakeDavid
toaplacewherehe’sjudgedpurelyasaman.
ThethingthatmakesmeproudestaboutthisprogrammeisthatI’vehelped
Davidhaveajourneythathe’llneverforget;whereheexperiencedsomany
thingsthathe’dneverexperiencedbeforeandthatIwasabletobethereto
witnessit. Thatmakesmeproudasafriendandasafilmmaker.”
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PROGRAMMESYNOPSIS
After22yearsplayingfortheworld’sgreatestfootballteamsDavid
Beckhamhasretired. Forthefirsttimeinhisadultlifehehasthe
freedomtodowhateverhewants–andtomarktheoccasionhe’s
goingonanadventure.
He’schosenBrazil,onmotorbikes,andistravellingwiththreeofhis
closestfriends. AnthonyMandler,world-renownedphotographerand
videodirector;DerekWhite,anexperiencedmotorbikeriderwho’llget
themoutofamechanicalfix;andDaveGardner,hisbestfriendsince
theywere14yearsold.
FirststopisRio. ItonlytakesminutesforDavidtobespottedbyfans
andpaparazzi. Withthemotorbikesgivingthemaspeedygetaway
andthecrashhelmetcreatingtheanonymityDavidcraves,they
escapetoafavelacalledVidigal.
Passingafoot-volleyballgamedownonSaoConradobeach,David
can’tresistthetemptationandplayswiththelocalsuntilthesungoes
down. Theycan’tbelievetheirluck.
ThenextdaytheyflytoManaus,tropicalgatewaytotheAmazon,and
maketheirwaydeepintotheAmazonwhereDavidisunknown.
Theyenjoythefreedomofthebikesontheopenroadbutareoutof
theircomfortzonewhennightfallsandtheyhavetobeddownin
hammocks,inprettybasicconditions.
LeakycanoestakethemdeepalongAmazontributarieswheresixfeet
(1.8metre)longanacondaslurkinthewater. WhileAnthonyandDerek
takealeapoffaithandjumpin,DavidandDavekeeptheirkitonand
watchfromthesidelines.
Thefurthertheytravelintotherainforest,themoreDavidrelaxesand
reflectsonhissurroundings. Hehasn’tdoneanythinglikethisbefore,
butembraceswhatthejunglehastooffer. Hegoesfishingwiththe
localsandcampsoutunderthejunglecanopy,becomingadabhand
atmakingafireandfilletingfish.
Afteralmost800miles(1290km)ofboatandbiketravelthegroup
reachatinyairstripthatwilltakethemdeepintothejungletoaremote
territorywherefewWesternershavebeen,tomeettheYanomamitribe.
ForDavidandhisfriendsthistripisarealitytheyhavenever
knownbefore.
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DAVEGARDNER
©FREDDIECLAIRE
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ANINTERVIEWWITH
DAVIDBECKHAM
Can you tell us about the film and how it came about?
ThefilmissomethingI’veneverbeenabletodobeforenow. WhenAnthony
andIfirststartedtalkingaboutitwewantedtogotoaplacewhereIhad
actuallybeenbeforebutinadifferentdirectionandthiswashowwecame
upwithgoingtotheAmazon.
I’mabigmotorbikeriderandsoaretwoofmythreefriendsthatcame
withmeonthistrip,soitwasthekindofjourneythathadnoschedule.
Mywholelife,mywholecareerhasbeenabouthavingaparticularschedule
thatI’vealwayskeptto,sowejustwantedtobeabletojumponthebikes
anddowhatwewanted whereverwewanted. Itwasimportanttoalsofind
somewherewhereIwasunrecognisable,andwefoundthat. Itwasareally
specialjourney. Wemetsomeincrediblepeoplealongtheway,sawsome
amazingthings,allinacountrythatisthehomeoffootball.
How much did you know about the plan before you set off?
Anthonywastotallycluedupaboutthewholeplan,hejustdidn‘tbriefus
verywell,especiallyDerekwhocamewithasuitcaseof‘goingout’shirts!
Hewasn’texpectingtocamp,hewasn’texpectingtogointothejunglesoit
wasawholesurpriseforhim. DaveandIwerebetterpreparedbutAnthony
stilldidn’ttellusmuchwhichisactuallywhatIwanted. Obviouslyhebriefed
usslightly,butthingslikestayinginhammockseverynight,sleepinginthe
jungle,thingsweweregoingtosee,peopleweweregoingtomeet,that
wasatotalsurprise.
What were the main challenges of the trip?
Themainchallengesofthetrip? Howlonghaveyougot?! Thefirst
challengeformewasgettingcomfortableinahammock. I’vebeenina
hammockbeforewiththekidsorwithVictoria,butsleepinginahammock
thatwasgoingtobeyourbedfor12days,thatwasawholedifferentthing.
Ican’tlie,myfirstnight’ssleepinthehammockwasterrible,Ihadabout30
minutessleep. Abouttwodayslatersomeonedecidedtoexplainhowbest
tosleepinahammockandafterthatitwasgreat. Notshoweringorwashing
–I’macleanpersonsothatwasprettytoughforme. Andthenriding
thebikes. I’musedtoridingbikes,butnotinthatterrainorinthatkindof
weather,sothatwasdifficult. Beingawayfromthefamilywashardtoo. I
wantedtotakethistripwithmyfriendsanddosomethingthatI’dneverdone
before,butbeingawayfromthekidsandVictoriawasachallengeforsure.
Was the experience everything you’d hoped for?
ItendedupbeingeverythingthatI’dhopedforandmore. It’sanexperience
thatI’ddefinitelydoagainbecauseitinvolvedbeingawaywithfriends,on
motorbikesandbeinginaplacelikeBrazil. IloveBrazilingeneral,butto
seeitthewaywesawit–I’ddoitagain.
Now that you’ve seen the film,what are you most proud of?
Thatwecameoutofthejunglealive! AndthatIgottoseemoreofmy
friendsthanI’deverseeninthewholetimeI’veknownthem. SeeingDave
really,reallystruggle–thatwasapleasurablepartofthetrip! Theseare
friendsthatIwantedtohaveonthisjourneywithmeandIknowtheylovedit
andIknowthey’ddoitagain. Itwaseverythingwe’dallhopedfor.
Were there any particularly scary or funny moments that took
place that are maybe not in the film?
There’shoursandhoursofscary,funnymomentsthatdefinitelycouldnotbe
broadcastontheBBC! Someofthelanguagewasslightlycolourful–not
frommyselfofcourse,Idon’tsweartoomuch–butfromtheotherguysit
was. Themomentwesteppedoffourbikesandsetfootinthejunglestands
out. Wewereliterallythreemetresintothejunglewhenwecameacross
atarantulaandthatwaslike“OK,we’reinitnow”. Andthere’samoment
whenwestartwalkingintothejungleandyoucanseetheatmosphere
changewithinme,Derek,DaveandAnthony. Youcanseeourfaceschange,
oureyeschange. Allofasuddenwe’rehearingmonkeysandourguidesare
tellingusaboutthejaguarsandthatstartedworryingusalittlebit. Itwas
startingtogetdarkaswellsoweliterallyhadtosetupcamp,puthammocks
up,getafiregoing. Thatwaswhenweallrealisedwewereinitforreal.
Can you tell us about the tribe you visited on your
Amazonian adventure?
ObviouslyoneoftheexcitingpartsofthetripwasmeetingtheYanomami
tribe. Theyhadneverletcamerasintotheirvillagebeforesoitwaskind
ofnerve-wrackingwhenwefirstarrivedthere.
Thatforuswastheexcitingpart,goingintothatkindofatmosphere,knowing
thatwewereinaplacewherethepeopledidn’tknowanythingaboutfootball
andtheydidn’tknowanythingaboutme.Oneofthetribesmanturnedround
tomeandsaid:“Whatdoyoudo? Whatdoyouhunt? What’syourjunglelike
whereyoulive?” Itwasarealeyeopenerandwhenheaskedme:“So,what
isfootball?”Itriedtoexplainitinthebestpossibleway. Ididn’texplainit
verywell,tobehonest,astheonlytimethatI’veeverhadtoexplainfootball
beforeisprobablytomywife. Butvisitingandbeingallowedintothetribe
wasahugehonour.
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Everything for the David
Beckham title was designed
with his iconic image in mind.
The Title Treatment gave
precedence to his name and
the brochure was designed to
be simple and let the images
be the hero of the piece.
Text came in from only one
side to keep the focus always
on David and the incredible
photography.

James Brackett
Online | Doctor Who 50th | Social Media
The idea for the Doctor Who 50th
was to have a Top 11 countdown,
for 11 days, to symbolise the 11 doctors. The brief was to simply have
something that people would want to pass on.
After numerous agencies tried to give the brief a go the Doctor Who Team
were unhappy with the results. I was given 2 hours before they went live
with the first one. My idea tied into the visual style of the ‘Social TARDIS
Website’ and so had a two fold effect of promoting the show in a simple
stylistic way and driving traffic to the revolutionary website.

James Brackett
Event | Doctor Who Vision Day | Campaign
My brief was to present the Audience
Insights for Doctor Who in a way that
would be engaging in a day long meeting/
session about the future of Doctor Who.
I built 2 metre tall lifesize sets that
demonstrated when and where key
audience segments watched Doctor
Who, so decision makers could immerse
themselves in the target audience
behaviours. A printed bookcase and
sidetable highlighted viewing and buying
habits. I also created some infographics
displaying stats for key areas. Social
Media, YouTube and Netflix.
As a nostalgic take away, I also designed
a Doctor Who chronology which doubled
as an interactive piece where participants
could write down ideas for the future.
Social Media
3.7 million fans
on
Average
1,589,732
Circa 1 million
fans Like / Comment / Share
content every week
Doctor Who 50th
activity reached
20 million +
Peter Capaldi
announcement reached
5.3 million
Outperforming
industry and competitor benchmarks
Like Share
Comment
and fans grow
50-80k every month
with 190k for Nov 2013
Daily average reach of
Unique
Facts
posts
posts
Next
Month
DecNovOctSepAug
500k fans on
Post
865k fans on
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2.1 million videos
about Doctor Who
83%of Doctor Who
content is viewed
when the show
is not on air
only around 500
are from the BBC
207 territories
on YouTube
compared to
94 territories
on simulcast
On the 50th weekend,
fans watched in
Facts
500
2.1m
+6000%
By sharing our
original content
with some of these fans
over the 50th weekend
The brand was
exposed to
6000%
of our own
subscriber
base
207
94
OFF
AIR
ON AIR
DW_Audience_Insight_YouTube_A0_PRINT.pdf 1 27/11/2013 18:15
Since 2011
Doctor Who has had
over 188m views
on US
In the US, of DW viewers (last 12 months)
26% watch on TV
vs. 32% on
Another 37% may watch
on Netflix but not as their
primary way…
25%
of US households
are subscribers
188
million
2011 2012 2013
andFacts
6.5%
of UK households
are subscribers
26%
32%
37%
In UK, Doctor Who
is the 4th most
requested
programme ever
on
4
th
DW_Audience_Insight_iPlayer_A0_PRINT.pdf 1 27/11/2013 19:01
CHRONOLOGY
1963 – The first episode
1963 –The Daleks first appear
1971 –The Master first appears
1969 – The Time Lords are first mentioned
1974 – Sarah Jane Smith appears
1966 –The Cybermen first appear
1973 – First Target novelisations appear
1970 – Bessie appears (the Doctor’s car)
1975 – Davros
1964 – Merchandise begins
– The Daleks, the Annual,
1973 – Gallifrey is first mentioned
– The Time Warrior
1970 – Into Colour with Jon Pertwee
1974 –Tom Baker appears
1966 –The first regeneration
1974 – Seven Keys to Doomsday
– FIRST LIVE ON STAGE
1973 –The Three Doctors
(first multiple Doctor story)
1979 – DoctorWho Magazine first appears
1983 – FirstVHS
1979 – First American Doctor Who
convention in Los Angeles
1990s – New Adventures keep the
story going
1987 – Sylvester McCoy first appearance
1999 – DVD releases begin
1983 – DoctorWho Celebration at Longleat
1981 –Tom Baker hangs up his scarf
1996 – He’s back and it’s about time
– The TV Movie
1989 –The show is put on indefinite hiatus...
1983 –Twenty years – The Five Doctors
1979 – City of Death achieves Doctor
Who’s highest ever ratings 16m
1993 – 30Years is marked with a CiN special
in 3D…
1988 – 25 years of Doctor Who
2003 – Scream of the Shalka…
1984 – Colin Baker first appearance
1999 – Big Finish keeps the dream alive
1990s –VHS sales continue
2013
Jan: doctorwho.tv launches
Jun: Charles and Camilla in TARDIS
Oct: Missing Episodes announced
Nov: Brand film released via global social
channels – achieves almost 5.5 million
views onYT
Nov:#savetheday UGC website launched
Nov: Google homepage takeover
Nov:The Day of the Doctor
simultaneously broadcast in 94 countries
and over 1500 cinema screens at 19.50
GMT.
Achieved Guinness World Record
for largest ever simulcast.
July: Geek Week onYou Tube:Alex Day
video shoot on the TARDIS
Feb: FB hits 3m
Jun: Doctor Who Trivia Book is a Sunday
Times Best-seller
Mar:Royal Mail stamp collection launched
Aug: Peter Capaldi announcement live
streamed to UK, Aus, US and Canada
July: 6 week interactive installations at
Heathrow airport
2005
The Show returns
Companion Show
– Doctor Who Confidential launches
Torchwood is first mentioned
Ninth Doctor regenerates to the Tenth
David Tennant and Billie Piper turn on
the Christmas lights in Cardiff
Torchwood launches
Sarah Jane returns…
then gets her own show
2006
The Sarah Jane Adventures launches
Kylie guest stars in Christmas Special,
Voyage of the Damned
2007
April: 1st HD – Planet of the Dead
July: Doctor Who goes to San Diego
Comic Con for the first time
2009
July: Guinness World Records recognises
Doctor Who as the ‘most successful sci fi
series in the world’ – Award received
by Russell T Davies at SDCC
Jan:The Tenth Doctor regenerates to
Eleventh Doctor
2010
March: DW moves from SYFY to BBC
America: First major outdoor campaign
– bus sides in NY
Oct / Nov: Doctor Who Live:The
Monsters Are Coming UK arena tour
Nov: Matt Smith appears on US talk show
The Late Late Show with Craig Ferguson
Nov: 1st US shoot (and PR) – Impossible
Astronaut
Dec: Big Bang mention
Dec: Doctor Who Facebook
page launches
Feb: Doctor Who Experience opening at Kensington
Olympia
2011
Aug: 1st Motion Comic – Let’s Kill Hitler
Sept:Amy and Rory leave Doctor Who
and we first meet Oswin/Clara
2012
March: First modern Doctor Who
Convention in Cardiff
July: Eleventh Doctor sonic remote
launched at Comic Con
Feb: Doctor Who Symphonic Spectacular
launches in Aus
July:Achieved the front cover of
Entertainment Weekly in US
July: Doctor Who Experience moves to
Cardiff
THE FUTURE
2014 - 2018
MODERN ERA
CLASSIC ERA
First episode that was shot overseas
– The Fires of Pompeii
Journey’s End is broadcast in Trafalgar
Square
2008
First Doctor Who Prom
at Royal Albert Hall
AUDIENCE INSIGHTS
Space Cadets
Very high and energised fan segment.
In-depth knowledge and like to show
off that knowledge.
David Tennant is their favourite Doctor,
because of his quirkiness and energy.
Donna is their favourite Companion,
because of her independence and wit.
Knowledgeable of the latest tech
devices and ways of accessing online
content (legally and illegally).
High disposable income to buy
for self and gift.
Love every type of merchandise
from games to homewares.
Enjoy going to events to share
and celebrate their passion for
Sci-Fi and Doctor Who
They may not conform to popular
trends, they like that Doctor Who
is less mainstream.
SUMMARY
WHO THEY ARE
Youngish Whovians skewing under 30.
High passion for all things Sci-Fi.
High passion for Doctor Who.
Very active in social media and keen to
share their thoughts with other fans.
WHERE THEY ARE
USA: 19% Aus: 16% UK:11%
Biggest in America.
WHEN THEY WATCH
Most likely to timeshift.
Frequent Doctor Who viewers.
Interact with social media while watching
to share their thoughts.
HOW THEY WATCH
More likely to watch via freestreaming,
downloads or Netflix, as opposed
to traditional TV, more than any
other segment.
Will watch on any platform.
Most likely on laptops and mobile devices.
SUMMARY
Very family friendly
collection of media.
They don’t buy for themselves,
gifting is key.They follow the
latest trends and popular gifts.
They like the fact that it’s
Nostalgic and British
They own most
mainstream gadgets.
General use of social media,
but not linked to
Doctor Who.
Newspapers and Magazines
still play a role for them
SUMMARY
WHO THEY ARE
Young families with children at home.
Have their own lives but “TV Family Time”
is an event that brings them together.
Passion for Doctor Who is low, their
enjoyment is derived from their kids’
enjoyment.
WHERE THEY ARE
USA: 16% Aus: 21% UK:16%
Biggest in Australia.
WHEN THEY WATCH
Appointment viewing, the shared event
brings them together.
They watch scheduled TV as the shows
first broadcast.
HOW THEY WATCH
TV
SUMMARY
AUDIENCE INSIGHTS
Family Time Lords

James Brackett
PROGRAMMETREATMENTS
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LandsoftheMonsoon©PaulWilliams2014
NHOpenDay_2014_Generic_Banner_PRINT.indd 1 30/05/2014 09:59
5
NATURAL WORLD
NaturalWorld is the BBC Natural History Unit’s remarkable
strand of one-off wildlife documentaries.The strand has been
running for over 30 years, with more than 500 films to its
name, and in that time, winning multitudes of awards.
Natural World tells intelligent and emotional in-depth stories that
connect viewers with the natural world, with fresh insight into
wild animals and places. Our cast is chosen from the planet’s
most amazing animals, and those who know them best.Their
stage is picked from the most wonderful wild places on earth
and we tell their stories through the highest quality natural
history photography.We leave our viewers feeling closer to
nature, connected to the natural world, as well as understanding
its marvels a little better.
Our films are produced over the course of a year, often with
camera operators living on location for months at a time.
In the current run, our film Penguin Post Office had an intrepid
cameraman living in a post office on the Antarctic Peninsula for
five months in order to get to know a colony of Gentoo
penguins and their postal worker neighbours.
Our stories are intimate and up-close with great animal
characters like Stoffel ‘the escape artist’ honey badger in Honey
Badgers: Masters of Mayhem and Lily ‘the famous’ black bear in Lily,
A Bear’s Life.When there is a person in our films they’re in the
action, living closely with their beloved animals, sharing strong
emotional bonds, like Rodrigo Medellin and his beloved tequila
bats in The Bat Man of Mexico.
Our films are rich in animal behaviour and they challenge
perceptions, as demonstrated in the incredibly powerful Africa’s
Giant Killers.We also tell some important stories about some of
the planet’s most threatened wildlife, from frogs facing extinction
in Fabulous Frogs to trying to unravel the secret lives of
endangered pygmy hippos in Operation Pygmy Hippo.
Our films really can make a difference.
EPISODES
Africa’s Giant Killers
In this stunning blue chip real life drama,Africa’s largest herd of
elephants and a fearless pride of young lions come face to face in
an epic fight for survival. Rarely do their worlds collide, until now.
This is no chance conflict – nature has played its part – first filling
and then draining the Savute Marsh in Botswana. Drought has left
the elephants weakened and, with the lions desperately hungry,
the dawn of the giant killers has arrived.
Beavers Behaving Badly
The expression ‘busy as a beaver’ perfectly catches the industry
and enterprise of this loveable rodent when in its natural habitat.
But if a beaver moves into the human environment, its talent for
felling trees, building dams and stripping vegetation is a recipe for
conflict.Wetlands conservationist Drew Reed is charged with
keeping the peace between people and beavers in the
picturesque surrounding of Jackson Hole,Wyoming.This film
follows Drew through a season as he struggles to stop ‘beavers
behaving badly’.
Fabulous Frogs
Prepare to be taken on a journey through the weird and
wonderful world of frogs, shedding new light on these
charismatic, colourful and frequently bizarre little animals. By
revealing the latest science and using cutting edge technology, the
hidden world and natural history of frogs is displayed like never
before.We see the key aspects of the frog’s life, portrayed
through a mix of specially shot and spectacular BBC archive
footage from across the world. Seeing so many species of frog
emphasizes the plethora and array of differences there are across
the frog kingdom and their incredible adaptations to life.
Duration: 9 x 50’
Series Editor: Roger Webb
Delivery: 2014
Get closer to nature
NATURAL
HISTORY
OPEN DAY2014
Africa’s Giant Killers
NHOpenDay_2014_Catalogue_PRINT.indb 5 30/05/2014 17:33
THURSDAY 12 JUNE
Natural History Open Day – presentations by producers
Venue: The Watershed, 1 Canon’s Road, Bristol BS1 5TX
Time: 09.00 – 16.30
Please note, timings are subject to change.
09.00 Reception
09.30 Welcome
09.40 Shark
09.55 Beyond Human
10.05 Natural World
10.35 Coffee Break
11.00 One Planet
11.20 This Wild Life
11.35 Atlantic
11.55 Wild Japan
12.10 Wild Alaska
12.25 Wonders of Animals
12.40 Lunch
13.45 Tigers AboutThe House
13.55 Dynasty The Journey
14.15 Lands of the Monsoon
14.35 End of in-house session
14.40 Coffee Break
15.15 Introduction to Indie session
15.15 The Hunt
15.40 Close session
Dinner hosted by BBC Worldwide
Venue: Bordeaux Quay, Canon’s Road Bristol, BS1 5UH
Time: 18.30
EVENT INFORMATION
Lands of the Monsoon © Paul Williams 2014
©GeorgeSanker/www.naturepl.com
Dynasty
5 x 50’
A BBC production
NHOpenDay_2014_A0_Boards_PRINT.indd 9 02/06/2014 13:53
©JesseWilkinson/SilverbackFilms
The Hunt
7 x 50’ 1 x 50’ in 4K
A Silverback Films production for BBC, co-produced with BBC Worldwide, BBC America and ARD
NHOpenDay_2014_A0_Boards_PRINT.indd 6 02/06/2014 13:51
Event | Natural History Open Day | All Printed and Screen Materials
I was in charge of all designed materials for the ‘Natural History
Open Day’, from Title Treatment to Hotel Gallery Spaces (and
directing the On-Screen assets). The concept was to use the tree,
leaves and butterfly shapes as a container for some of our titles that
had potentially had photography at low resolutions. This would allow
the final assets to be more stylistic with the photography provided.
The morphing shapes also allowed me to create a feeling of
movement across the artwork, bringing the nature to life.

James Brackett
Event | BBC Showcase | All Printed and Screen Materials
Showcase
Schedule
Monday 24 February
10:00–11:00
Factual Entertainment
ShowcaseTheatre 1
11:00–12:00
Digital Session:
TV vs Digital (panel session)
ShowcaseTheatre 1B
12:00–13:15
Science
ShowcaseTheatre 1
14:00–15:15
Natural History
ShowcaseTheatre 1
15:30–16:30
Children’s
Riverside Balcony
16:00–17:15
Comedy
ShowcaseTheatre 1
L I V E R P O O L 2 O 1 4
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BBC Showcase is a 3 day sales event to ‘Showcase’
our programmes to the world. I designed a huge
range of assets for the event from Promo Cards
to Menu Cards, 3 metre high wall art to limited
edition mugs.

James Brackett
Campaign | MTV | Magazine, Newspaper Strip and Radio Advert
MTV2 / NME Awards TourRadio ScriptWe hear the roar of a crowd, an amplifier fades up
and we hear the sound of a guitar tuning up.
We hear a voice speak into the mic:
Lead Vocals: Testing, testingAnother uproar from the crowd. The voice continues:
Lead Vocals: Good evening Brixton!,
More guitar noises,The crowd noise rises to fever pitch.
We hear the click of drum sticks and
into the mic we hear:Lead Vocals: 1, 2... 1, 2, 3!Then just as the first chord is being played we hear the
sound of the plug being pulled, and the music abruptly
cuts out.
We hear the sound of Zane Lowe's voice over:
Sorry, but MTV2 is the ONLY place you can now
catch Maximo Park, Arctic Monkeys, We Are Scientists
and Mystery Jets playing live on this year’s sold out
NME Awards Tour.The NME Awards Tour Live, this Wednesday at 9pm,
exclusively on MTV2.[Alternate Version: The NME Awards Tour Live,
tonight at 9, exclusively on MTV2]
For MTV there was quite a fast turn around, and these projects
needed to be to press in one day. They were brainstormed in
the morning and created for print in the afternoon.

James Brackett
Campaign | MTV and Sony PSP | PSP and Online PC Game with Integrated Social Network Site
This was proposed as a joint venture
between MTV and Sony PSP to promote
both brands equally.
The idea was to create a random
‘Bastard Child of Sound and Screen’
from your favourite media. You give five
of your favourites for each section so the
computer has more chance of matching
a body part from it’s database to your
preferences. These creations will then be
able to do battle with each other with the
aim of making the best ‘Bastard Child’.
As an added incentive, special MTV
DVDs and PSP games would come with
promotional codes that would alow you
to unlock a special move or body part for
your character.
The Social website would be a place
where you can do battle with your
creations and view everyone else's.
Here you can write down all your
favourite media and see who else has
similar interests to you. This will aid
people in finding books that might be of
interest to them through films that they
had in common with another person.
They would also be able to leave other
people recommendations for what to
read, watch or play.
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James Brackett
Campaign | The BRITs and Tesco | POS and Branding Event
Tesco collaborated with The BRITs to promote their
dedication to their instore and online music services.
As part of this I created store posters, flyers, shelf
talkers, badges and much more.

James Brackett
Campaign | 3M | Logo, Animation, Website and Downloadable Content
3M Worldlywise was an educational
project about climate change. Teachers
could download lesson plans and
worksheets as well as having an online
world and resource which they could
explore and work through with their
students. Everything was built from
scratch, from the concept through to
the logo, animation, illustration and
html coding.
3M

James Brackett
Web | Danish Bacon | Concept and Story Boards for Game
This was a concept for an online game
that could be recommended and passed
onto friends, and would in turn promote
Danish Bacon as the best bacon on the
market and ‘The Perfect Hangover Cure’.
The idea was to entice customers into
the online cafe you had built, using the
decor and location of your cafe to sell as
many bacon sarnies as possible. Each
day you would have a certain allocation
of Danish and normal bacon and
although you could keep giving people
more and more of the normal bacon their
sickness gauge would slowly build. Only
Danish bacon would return the gauge
back to zero and avoid a sickness
disaster in your cafe.
After someone had been sick in your
cafe you could clean it up, but this would
take time and no new customers would
come into your cafe until it was clean
again. Hungover customers in the cafe,
and approaching the cafe entrance would
also be ill until the cafe was clean again.
Bonus Hot Women would only eat
Danish bacon sarnies but would pay
extremely well for them.
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James Brackett
Web | Danish Bacon | Online Advert for Danish Bacon Game
This was a concept for an online
rollover/interactive advert to drive traffic
to the Danish Bacon Cafe Game. The
static advert has a ball bouncing from
side to side in someone's head and
asks the viewer if they are hungover.
When rolled over the mouse controls
the tilt of the head and allows you to
play pong for a few seconds.
If you successfully win the game we
hear the sound of the ‘Danish Bacon
Sizzle’, some munching and we see
the Danish branded bacon pop up in
the person’s head and bat away the
hangover inducing ball.
We end with the tag line and a call to
action to play the game and cure more
people of their Hangovers.
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James Brackett
Installation | Port of London | Educational Interactive Installation
This was an installation piece designed for the Port of
London Authority. It uses objects to show how much of a
product is Imported and Exported as a percentage. This was
used for educational purposes with schools and could be
adapted into an interactive puzzle too.

James Brackett
Corporate Identity | Hi-Score for Playstation | Logo and Branded Packaging
Hi-Score wanted to aim their brand at children and parents alike.
They wanted to create low cost fun games for the whole family to
play. This logo was created to appeal and excite both audiences
and demonstrated the ethos of reaching greater heights and
getting higher scores.

James Brackett
Corporate Identity | Hi-Score for Playstation | Corporate Stationery
This letterhead focused on a slightly more
playful and childlike aspect of games.
It was based on a sort of ‘Collect Them All”
game every child played when they were
young, whether it was stickers or Pokemon.
The set of stationery all work together to
form the full picture.

James Brackett
Corporate Identity | Hi-Score for Playstation | Corporate Stationery
This letterhead is focused again on the
playful and childlike aspect of games and
collecting. Each business card is almost like
a visual charade of a different film or game
related to space.