A guide for B2B marketers about how to best use blogging for corporate communications

3. A blog is short for …. The Guardian weblog is a pick of the best journalism from around the web and the latest news about blogs and their authors. But it can come in many forms and for many reasons For internal comms: http://www.iaocblog.com/blog/_archives/2005/3/4/396555.html For personal purposes: http://qprreport.blogspot.com/ Special interest: Industry based: http://www.adrants.com/ Web Log

4. Why should we blog?

6. Allows customers to interact with your brand and company

7. Because ‘Times’ are changing

8. Why should PRO’s give a bloggers arse?

11. Because journalists are taking the time “ . . . There’s another amazing thing: In five years, I can count on one hand the number of PR people who have commented on my blog or reached out to me as a result of a blog post or story I’ve written in a magazine. How difficult can it be to read the blogs of the reporters you’re trying to pitch in?” David Meerman Scott, author of New Rules of Marketing and PR

14. How best to blog

16. Tell them and they will come Add to: Delicious Digg Reddit Facebook StumbleUpon