1.
James M. Reed / UGTTW Spring 15

2.
Background
• Founded in 2006 by Martin Lorentzon and Daniel Ek (current
CEO)
• Based in Stockholm, Sweden
• Has raised more than $530m through Angel, VC, and institution
funding
• Series F completed in November 2014
• Notable investors include
• The Coca – Cola Company
• Goldman Sachs
• Founders Fund
• Sean Parker
• Kleiner Perkins
James M. Reed – January 2015

3.
Internet & Music
James M. Reed – January 2015

4.
Recorded Music Industry Revenue
James M. Reed – January 2015

5.
Digital Music Sales
James M. Reed – January 2015

6.
Freemium Business Model
James M. Reed – January 2015

7.
Spotify User Base
James M. Reed – January 2015

8.
Payout
James M. Reed – January 2015

9.
Simplified Financial Statement
Premium revenue / person / year $120.00
Non - premium revenue / person / year $15.00
Premium members 15,000,000.00
Non - premium members 60,000,000.00
Total revenue from premium members $1,800,000,000.00
Total revenue from non - premium members $900,000,000.00
Total yearly revenue $2,700,000,000.00
Payout $1,890,000,000.00
Retained $810,000,000.00
James M. Reed – January 2015

10.
• Purchased in March of 2014 for $100m
• Based in Somerville, MA
• Dual focus
• Meeting with Shane Tobin
• Business development
• Spent four years at The Echo Nest
• Boston College ‘94
James M. Reed – January 2015

11.
The Echo Nest
• Recommendations
• “Billions of data points”
• The need to curate
• Lean-forward
• Lean-back
• Platform building
• First – wave failure
• “Facebook Connect of Music”
• APIs / SDKs
James M. Reed – January 2015

12.
Challengers
James M. Reed – January 2015

13.
Future
James M. Reed – January 2015
• Improved advertising revenues
• Successful lean – back listening
• Artist relations
• 3rd party development
• Will they ever be profitable?
• Leverage creation

14.
Questions?
James M. Reed – January 2015