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Facebook Marketing for Realtors

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Facebook Marketing for Realtors

  1. 1. Wired for Success #5 Getting Great With FaceBook
  2. 2. You Can NOT speak to us, unless we call on you. You CAN type in a question in your control panel..and we will answer it. Or.. Raise your hand, and we will TRY to un-mute you.
  3. 3. What are we going to learn today? • Q u ic k R e C a p o f o u r S e c o n d Fac eB ook Les s on • U n d e r s t a n d in g G r o u p s • In t r o t o F a c e B o o k P A G E • D if f e r e n c e b e t w e e n F B p r o f ile a n d p a g e .  • D e e p D iv e in t o C o n t e n t S t r a t e g y   • W h a t is g r e a t c o n t e n t ?   • In t r o t o S p o n s o r e d S t o r ie s • W h a t d o I d o d a ily ? • 5 /5 /5
  4. 4. Introductions to Lists.
  5. 5. Lets Make a Referrer LIST. Hot prospects – people you are currently working with or are likely to have a need to buy or sell in the near future. Past clients – it’s cheaper to keep an existing client than gain a new one. This group is likely to use you again and be a big source of referrals for your business. Your Champions and Influencers – who sends you the most referrals?
  6. 6. Now LISTEN and ENGAGE!
  7. 7. Finding Friends
  8. 8. What do I do DAILY on Facebook? Respond to 5 updates in your Influence List Send 5 private Messages Post on 5 peoples Walls
  9. 9. Mastering your Content Strategy
  10. 10. 95% of Brands don’t respond to Wall Posts
  11. 11. Key Takeaways • Posting Frequency Matters • Your content defines you • Theme days make your life easier • Give your clients a platform • Be Responsive
  12. 12. Want a copy of my slides? Text your email to: 646-475-6382
  13. 13. Wired for Success #5 Getting Great With FaceBook

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