Write up and video on this page http://jameswoo.net/understanding-email-marketing/. Many business are not aware of using email marketing to help nurture leads and customers. This slides show how it can help do the heavy lifting while the sales person follow up with warm prospects and people who are ready to buy.

1. Email Marketing
Automated Prospecting For
Consistent, Predictable Sales

2. 1. 40 X more effective than Facebook and Twitter
2. Retain customers, strengthen relationships
3. Automated, leverage your time!
http://www.mckinsey.com/insights/marketing_sales/why_marketers_should_keep_sending_you_emails
Why?

3. 73% of all B2B leads are not sales-
ready ~ MarketingSherpa.com
http://sherpablog.marketingsherpa.com/email-marketing/b2b-lead-nurturing-importance/

4. You need to grow them!

5. Prospective
Customer
(Trust Level - Low)
1
Referrals Leads
(Brochures, ads,
sales call, online,
social media)
First Free Resource
(eg tips, answers to
questions etc.)
2
Sequential resource
- establish expertise,
authority
(Trust - increases)
3
Regular relevant
resources to help
customer (larger sale)
5
Refers
(Trust-
high)
6`
Customer
initial sale
4

6. Eg 1. New Prospect Offer them a special resource when they subscribe
to your email list
Get this free ebook. Find out what
are the common mistakes in Topic
ABC and How to Avoid them. Enter
your email below.

7. Get my presentation slides on “The Best Way to
……… “ Enter your email below.
Slides will only be available for limited time.
Eg 2. Event or seminar
http://yourwebsite.com/SeminarSlides
Paper & pen
Bad handwriting,
missing paper, data
entry
Submit email now on
mobile device, no
lost leads, no lost
opportunities

8. Collect email in exchange for
your expertise

9. Prospective
Customer
(Trust Level - Low)
1
Referrals Leads
(Brochures, ads,
sales call, online,
social media)
First Free Resource
(eg tips, answers to
questions etc.)
2
Sequential resource
- establish expertise,
authority
(Trust - increases)
3
Regular relevant
resources to help
customer (larger sale)
5
Refers
(Trust-
high)
6`
Customer
initial sale
4

10. Never lose another lead, ever!
Automatically
Regularly
Consistently
Collect them:-

11. Questions?

12. JamesWoo.net
Go forth
and prosper!