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Trufflenet presentation facebook seminar
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- 4. 71,000 Views | 313 Likes | 72 Comments 1. TREAT EACH CHANNEL DIFFERENTLY 3,960 Likes | 648 Actions | 199 Comments 1,233 Followers | 1,723 Tweets | 199 Comments 116,000 Views | 263 Likes| 8 Comments 2,000 Likes | 348 Shares | 172 Comments
Editor's Notes
- Each is important and has a unique role – social media not a single box .com provided longer form comments | Twitter better for quick reviews Vimoe helped reach US audience We reviewed 1 film from each distributor here and all had a Facebook page 4/9 didn’t have website in Google top 10
- Largest number of followers not critical to success. Of current top 10 @ UK Box Office, the film with most Facebook likes has proportionately least talking about it (Puss in Boots If the film is not released in the UK first, use the foreign audience as advocates to convince Brits to go and see it If the digital experience doesn’t match the PR hype then The Works and Soda Pictures previously had problems with unofficial pages creating confusion
- Audience demand for screenings top conversation prompt in week 2 Demand It provided a meaningful activity to channel interest / excitement (other apps available) Data helped provide a clearer commercial edge to cinemas
- Identifying influencers helped the premiere move to bigger screen Flexible budgets meant that low ranking in YouTube search could be fixed Q&As worked better than anything else – so we did more of them My Dog Tulip advertising Facebook, Twitter and YouTube feed
- Users have an expectation of engagement Don’t expect users to find your page / feed / channel Don’t forget you’re promoting a film!
- Users have an expectation of engagement Don’t expect users to find your page / feed / channel Don’t forget you’re promoting a film!