Show of hands – how many of you are on Facebook? How many of you are on Twitter? How many of you have received or sent text messages? Who has a blog? Who reads blogs?Overview:Organizing StrategyWhat Mobile Messaging isWho uses Mobile messagingBest practicesAn example of how we’ve used mobile messaging at the NAACP.
It is not necessary to use every single social media tool out there. There’s nothing wrong with having a Facebook and Twitter account and not being active on YouTube or Tumblr. You must do what makes sense for your campaign and your audience.
