Users come to your site on a quest. When they feel smart and sophisticated on your website, they tend to stick around. Information architecture focuses on organizing content and functionality so that your site presents the best user experience it can. Delve into how information architecture can help your website level up with this #SearchLove 2018 presentation from Jamie Alberico
11. Macro Conversion Micro Conversion
Online Sale Sign up for email
Phone (Offline) Sale Download spec sheet
Download white paper
Add item to cart
Utilize Chat
Email for price
Play video
@Jammer_Volts#SearchLove
38. Don’t be too proud of this
technological terror
you’ve constructed.
The ability to optimize is
insignificant next to the
power of user intent.
#SearchLove @Jammer_Volts
62. Which filters are
actually useful?
Check internal site search
and GSC queries. Talk to real humans.
@Jammer_Volts#SearchLove
63. Create new URLs
for filters.
@Jammer_Volts#SearchLove @Jammer_Volts#SearchLove
64. Create new URLs
for filters.
@Jammer_Volts
Don't create multiple copies of a page
under different URLs.
https://support.google.com/webmasters/answer/403
49?hl=en