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Tech SEO + Site Migrations - SMX Munich

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It's dangerous to migrate alone-- take this.

Publié dans : Internet
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Tech SEO + Site Migrations - SMX Munich

  1. 1. #SMX | @jammer_volts technical SEO and site migration
  2. 2. #SMX | @jammer_volts SEOs have a unique and critical vantage point during migration
  3. 3. #SMX | @jammer_volts Organic traffic is a reflection of overall site health
  4. 4. #SMX | @jammer_volts Know your types of migration ● http >> https ● new servers ● URL change
  5. 5. #SMX | @jammer_volts Changing domains and URL structure? Doing a migration and redesign? Execute one at a time to isolate issues.
  6. 6. #SMX | @jammer_volts Pre-Migration
  7. 7. #SMX | @jammer_volts How will you measure successful? Define your KPIs
  8. 8. #SMX | @jammer_volts Create a go-live checklist. Know your people and timings.
  9. 9. #SMX | @jammer_volts Set a clear go/no-go checklist and plan.
  10. 10. #SMX | @jammer_volts Identify low risk content and time frame for migration.
  11. 11. #SMX | @jammer_volts Conduct a content inventory.
  12. 12. #SMX | @jammer_volts Crawl existing site and compare it to your inventory
  13. 13. #SMX | @jammer_volts Clean up (as best you can)
  14. 14. #SMX | @jammer_volts Crawl new site and compare it to your inventory.
  15. 15. #SMX | @jammer_volts Map redirects
  16. 16. #SMX | @jammer_volts Take an analytics inventory.
  17. 17. #SMX | @jammer_volts Create a new view with the same analytics Tracking ID using a view-level hostname filter
  18. 18. #SMX | @jammer_volts Establish a performance baseline
  19. 19. #SMX | @jammer_volts Try to break it.
  20. 20. #SMX | @jammer_volts Crawl production, crawl staging, compare, repeat.
  21. 21. #SMX | @jammer_volts If your staging ground is public facing, a robots.txt disallow isn’t going to prevent crawling.
  22. 22. #SMX | @jammer_volts If you’re launching a new code base, test using URL Inspector and Mobile- Friendly Test
  23. 23. #SMX | @jammer_volts @ go live
  24. 24. #SMX | @jammer_volts Verify domain and set preferences for the new site with Google Search Console and Bing Webmaster Tools
  25. 25. #SMX | @jammer_volts Check your X-Robots HTTP Responses
  26. 26. #SMX | @jammer_volts Test your robots.txt
  27. 27. #SMX | @jammer_volts Check the domain name used in your host elements
  28. 28. #SMX | @jammer_volts Check server logs
  29. 29. #SMX | @jammer_volts Flush your CDN
  30. 30. #SMX | @jammer_volts Post-Migration
  31. 31. #SMX | @jammer_volts Submit sitemaps
  32. 32. #SMX | @jammer_volts Defend redirects as if they were your legacy. Yes, we still need those.
  33. 33. #SMX | @jammer_volts Most importantly
  34. 34. #SMX | @jammer_volts @jammer_volts /in/jamie-alberico

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