2. 01
03
02
04
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intro
We didn’t merely want to
stimulate brand awareness,
we wanted to create
brand leadership”
Our values
In a sense, everything you
need to know about
aMuseInk is in our name
Meet the Team
we let the Muse speak so
that your campaign is alive
with the pulse of creativity.
Services – Let’s Dream in Colour
At aMuseInk, we provide you
with an a-la-carte menu
05
07
06
08
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The Process
The foundation of a
successful project is
excellent communication
and understanding
our clients
Our diverse and extensive
resume is testimony to the
fact that we have assisted
clients of various sizes and
from many different sectors
Our work
Many of the names you
see here signed with us
when we first opened
six years ago and
are still our clients today!
What is needed from you...
Great! You like what you see
and you want to use us
for you next project.
Index
3. “We didn’t merely want to
stimulate brand awareness,
we wanted to create brand
leadership”
When Jamie Engelbrecht founded aMuseInk back in 2008, he was
in pursuit of a new kind of relationship. As a scholar of the visual
arts, he had always felt that the messages contained in advertising
could be carefully crafted to tell stories and build relationships
with the audience. aMuseInk is a totem to this philosophy.“We
didn’t merely want to stimulate brand awareness, we wanted to
create brand leadership” – Jamie Engelbrecht, M.D. of aMuseInk
From the moment aMuseInk first opened its doors and signed
its first client, its approach has been different. We get the client
actively involved in the experience of creation, letting him or her
define the contours and parameters of their brand with complete
abandon – we then inject the magic that brings the whole thing
to life.
Overthepastfewyears,wehavemadeaninterestingobservation:
that aMuseInk attracts a certain type of client. aMuseInk clients
invariably have powerful, emotion-driven creative visions but
simply haven’t been able to find an agency willing to let that
vision have free reign while still keeping an eye on the overall
business goal. That’s when they approach us.
“Our clients always have fantastic ideas. They come to us
frustrated because they haven’t been able to find an agency
that can effectively balance business and creativity. Well,
through a combination of the right people and the combined
experience that brings, we have perfected this balancing act.
We give clients’ ideas voice and dimension” – Jamie Engelbrecht
– M.D. of aMuseInk
4. the three planes:
In a sense, everything you need to know about aMuseInk is in our name;
because, like the company and its people, the name is multidimensional.
Every folded plane of this company represents something and in turn is the
path to something else. Like the traditional Japanese art of origami, aMuseInk
is possibility forged creatively into symmetry.
• Amuse: To excite, to entice, to engage, to enhance and to elevate: these
are the pillars on which the first plane is built.
• Muse: Inspiration, innovation, interpretation: when you give us a brief, we let
the Muse speak so that your campaign is alive with the pulse of creativity.
• Ink: Whether digital or physical, with brush- and pen-stroke we help you
turn your campaign into magic.
Our values
5. Meet the Team
Jamie Engelbrecht
(The Sorcerer)
Stefan Strydom
(Online Architect)
Charl Mijnhardt
(Pen-wielder and brand poet)
Johnson Chen
(Paparazzo-in-Chief)
Shanell Hunter
(Design Diva)
Ruaan Grobler
(Puppet Master)
Jamie is the founder of aMuseInk and a
creative wizard capable of transforming
even the most mundane of briefs into
sheer magic. Exceptionally well-versed
in the arts of graphic design, marketing,
advertising and visual communication,
Jamie is the creative force behind
aMuseInk.
As Johnson raises his camera to one keen
eye, there is a metamorphosis, a fusion
that occurs. There is no longer man and
machine, but a single entity capturing the
light play and frolic and the shadows dance
in an ethereal waltz. With the poise of a
symphony conductor, our photographer
turns brands into bonafidecelebrities.
Johnson is an enthusiastic presence on any
shoot.
The world of 1s and 0s is Stefan’s
domain, and he is its undisputed
master. From basic landing pages to
the most complex of custom online
systems, Stefan has a grasp on coding
and web development that borders on
the supernatural. We have yet to find
a development challenge that Stefan
can’t rise to! So go on, put this maestro
to the test.
Your brand is Shanell’s canvas. Watch
in amazement as she uses her gift for
visual wizardry to create sprawling
designscapes that speak to your
audience on a powerfully sensory level.
If it’s powerful, emotion-driven content
that you’re after, Charl’s your man.
With a strong background in digital
copywriting and a flair for emotive
language, Charl has the words to wax
lyrical about your brand.
Ruaan is aMuseInk’s Head of Animation;
bringing motion and emotion,
gesticulation and articulation to your
creation. With a number of high-profile
animation projects under his belt, this
gifted artist breathes life into images
and ideas.
6. Our clients always have fantastic ideas
We give those
ideas voice
dimension
&
7. Let’s Dream in Colour
Photography 3D Copywriting
We combine art and technology to convey your product and/or
event’s message in an image. Some of the most powerful campaigns
in the world rely on a single, striking image to tell the story, and the
professional use of photography may very well be your most effective
weapon when it comes to putting your message across.
When it’s not enough to simply think outside of the box, when you need
to create entirely new planes for the box to exist in, 3D allows you to
let your brand literally jump out at the audience. For past projects,
we have taken architects’ designs and rendered them in a way that
clients can visualise and have also developed characters for different
applications such as animations, print and/or educational videos and
product visualisation.
The pen is mightier than the sword, and well-written blurbs can awaken
emotions and tell stories that will make potential clients want to get to
know your brand better. Whether it’s a tagline, advert, editorial or copy
for your website, let aMuseInk capture your audience in the fine, fine
net of language.
Design Web
Coming back to the example of origami, advertising is a multi-tiered
discipline, with each element complementing and building upon the
next. At aMuseInk, we provide you with an a-la-carte menu of creative
morsels for you to build that perfect marketing spread.
A powerful image or an instantly-recognisable logo can go a long way
towards ensuring your brand’s success and longevity. We do it all: from
packaging, corporate identities and sales presenters to advertising and
annual reports, and the combined experience of our talented design
team means that you will get material that is visually stunning and,
above all else, gets your message across in the most striking way.
Your clients are looking for you online. But are they able to find you and,
if they are, do they like what they see? Are you giving them the most
enjoyable online experience possible? If you answered ‘no’, let us help
you plot a web journey that your clients will never forget. We develop
Flash applications, custom and open-source CMS, e-commerce systems
as well as interactive applications. We specialise in custom content
management systems, meaning that we are able to tailor your online
solution to best suit the needs of yourself and your clients.
services
8. 1
2
3
4
5
listen
Clients have already done a lot of thinking
before you start working with them, and it’s
your job to let them talk first. The foundation of
a successful project is excellent communication
and understanding.
conception
Jumping into any design project before examining the problem or task at hand might
spin the wheels, but won’t get you very far. Take the raw idea and formulate it into a
detailed brief outlining strengths, weaknesses, opportunities and threats. Time for the
creative juices to start flowing, ideas jotted down and scamps drawn up.
create
The ideas are brought to life digitally, then edited. This is important
as it will enable you to know what will work and what won’t. The
ideas are presented to the client and feedback is received from
you. Clear and concise criticism is crucial.
deliver
Once you, the client, is happy, we supply either the product and/or implement.
refine
Criticism and a clear mind are used to get perspective on
the idea. Fine tuning, combining of elements and concepts
are used to achieve a superior product.
The Process
9. tM
Business Consulting
Group (Pty) Ltd
and many more . . .
our clients
Our diverse and extensive resume is testimony to the fact that we have assisted clients of various sizes and from many different sectors of the economy to further grow their brands and enhance their
presence. Many of the names you see here signed with us when we first opened six years ago and are still our clients today! That is the nature of the relationships we have cultivated at aMuseInk: powerful,
dynamic and enduring. When a team member is assigned to your account, you can be certain that you will be given all the attention of a first beau, the only difference being that the ‘Honeymoon
phase’ never ends.
“It is an absolute pleasure to deal with a
provider who is honest, delivers on time and
within budget – an excellent communicator
and the kind of perfectionist who has spent
many late evenings or early mornings on our
account.”
- Dew Dickens Centurion Systems
“aMUSEink, a name that we at APLG are proud
to be associated with. Their attention to detail
and ability to deliver leaves us spellbound,
every single time”
- Giles Marshman Sales Director APLG.
“Working with Amuseink, we have seen
a turnaround in our marketing collaterals
and branding within Denel Aerostructures.
The Amuseink team understands us as the
customer, in the design world, there is nothing
they can’t do!”
- Gail Keevy Marketing & Communications
Officer Denel Aerostructures SOC Ltd.
36. What is needed from you...
Great! You like what you see and you want
to use us for you next project. In order for us to
proceed we need a brief, so you may want
to know what a design brief is. A design brief is
something that is vital to any design project as
it will provide us with all the information needed
to exceed your expectations.
A design brief should primarily focus on the
results and outcomes of the design and the
business objectives of the design project. The
design brief also allows you to focus on exactly
what you want to achieve before any work
starts on the project.
What does your business do?
What does your company / organisation do?
What is your company’s history?
What are the goals? Why?
What is the overall goal of the new project?
What are you trying to communicate and
why?
Are you trying to sell more products or get
awareness of your product / service?
How do you differ from your competitors?
Do you want to completely reinvent yourself
or are you simply updating your promotional
material?
Who is the target market?
What is your target market’s demographics
& phychographics? I.e. the age, gender,
income, tastes, views, attitudes, employment,
geography, lifestyle of those you want to
reach.
Tip: The copy and
pictures used in a
design are as crucial
as the design itself
and you should clearly
state who is going
to be providing the
copy and pictures if
needed. We will be
able to help you if you
don’t have.
Tip: Never assume
we will know
anything about your
company. Be clear
and concise and
avoid jargon when
replying.
37. Tip: If you have
multiple audiences,
rank them in order
of importance.
What copy (text)
and pictures are
needed?
What copy needs to be included in the design?
Who is providing the copy?
What pictures / photographs / diagrams etc. need
to be used? Who is providing these?
What are the specifications?
What size is the design going to be?
Where is it going to be used? The web? Business
cards? Stationery? On your car?
What other information should the designer know in
regards to the specifications?
Have you got a benchmark in mind?
Youshouldprovidethedesignerwithsomeexamples
of what you consider to be effective or relevant
designs even if it is from your main competitors. This
will set a benchmark for us.
Provide the us with things not to do, and styles that
you do not like or wish to see in your design. This
will give us an idea of what to avoid and will avoid
disappointment on your behalf.
What Is Your Budget?
Providing a budget prevents us wasting valuable
time and resources when trying to maximise your
budget.
Providing the budget upfront also allows us to
knowledge what direction to steer the project.
What is the time scale / deadline?
Give us a detailed schedule of the project and set
a realistic deadline for the completion of the work.
You should take into account the various stages of
the design project.
Tip: Rushing design
jobs helps no one and
mistakes can be made if
a complex job is pushed
through without time to
review, however, there
are times when a rush
job is needed, and in
these cases you should
be honest and upfront
about it
38. Contact Us
Tel : (+ 27) 011 462 - 1711
Cell : (+ 27) 082 567 - 8745
Web : www.aMUSEink.co
Email : info@aMUSEink.co
Skype : jamie.engelbrecht
232 Epsom Ave, North Riding
Randburg, 2169, Gauteng
South Africa
Po Box 6537
Weltevredenpark,
Roodepoort, 1715, Gauteng
South Africa
