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Introduction to Content Strategy - WordCamp Montreal 2016

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Introduction to Content Strategy - WordCamp Montreal 2016

  1. 1. 1 JAMIE SCHMID WORDCAMP MONTREAL 2016
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  3. 3. Content Strategy as aterm is new; Content Strategy as aPRACTICE is as old aspublishing itself - sincethe first newspapers inthe 17th century! Newspaper industry: how can they plan, write, review & publish 50 articles a DAY!?
  4. 4. CONTENT IS REGULARLY THE MOST UNDERESTIMATED PART OF A WEBSITE PROJECT.
  5. 5. Look familiar?
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  12. 12. The content you receive doesn’t match the structural
 layout of the site. Content uploaded to FTP, email, hardcopy, googledocs wrong/non-descriptive names on things Content delivered in one clump in the 11th hour Problems:
  13. 13. Contentis underestimated. Nobody assigned to do it No clear ID of what existing content, quality & reuse/revision No central location to keep/keep track of it all Sources not clearly identified. REASONs:
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  16. 16. 16 Img: Content Marketing Institute
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  19. 19. 19http://mailchimp.com/about/style-guide/
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  32. 32. 32 http://www.slideshare.net/JamieSchmid1/wccbus-2015-content-architecture-in-wordpress
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  35. 35. 35 Resources CONTENT STRATEGY Karen McGrane
 http://karenmcgrane.com/ the elements of Content strategy book
 http://abookapart.com/products/the-elements-of-content-strategy content everywhere book
 http://rosenfeldmedia.com/books/content-everywhere/ content strategy for the web book
 http://contentstrategy.com/
 Lynda.com Video Tutorial Series
 http://www.lynda.com/Web-User-Experience-tutorials/Foundations-UX-Content-Strategy/114880-2.html Jennifer Bourne on WPUnicorn podcast http://suzettefranck.com/wordpress-hangout-13-content-strategy-w-jennifer-bourn/ Confab - The Content Strategy Conferences! http://confabevents.com/ Brain Traffic’s Content Strategy Blog
 http://blog.braintraffic.com/category/content-strategy/ INVENTORIES & AUDITS Adaptive Path’s Content Inventory Tutorial
 http://adaptivepath.org/ideas/doing-content-inventory/ 
 UX Mastery’s Content Audit Tutorial
 http://uxmastery.com/how-to-conduct-a-content-audit/ EDITORIAL CALENDAR Creating an Editorial Calendar using Google maps
 http://blog.hubspot.com/marketing/create-robust-editorial-calendar-ht COPE! NPR’s “Create Once, Publish Everywhere”
 http://www.programmableweb.com/news/cope-create-once-publish-everywhere/2009/10/13
  36. 36. 36 plugins&services GOVERNANCE PLUGINS User Role Editor
 http://abookapart.com/products/the-elements-of-content-strategy Role Scoper (advanced role mgmt)
 http://rosenfeldmedia.com/books/content-everywhere/ ONLINE SERVICES Gather Content
 http://alistapart.com/article/content-modelling-a-master-skill 
 Blaze Content
 http://www.clevegibbon.com/content-modeling/ EDITORIAL CALENDARS Editorial Calendar plugin
 https://wordpress.org/plugins/editorial-calendar/ Edit Flow
 http://editflow.org/ coSchedule plugin
 http://contentstrategy.com/
 AUDITING Content Audit plugin
 http://wordpress.org/extend/plugins/content-audit/ 

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