This session was presented by Eric Guerra at the 2019 USA Trade Tasting, New York. The event was organized by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry.
In this session, Eric Guerra, Galactic Viceroy Of Wine at Reserve Tastings Wine Co., USA, shared insights on how to market and grow the distribution of your luxury brands.
Guerra dove into the details of :
1. What is in your control & what isn't
2. Focusing on your sphere of influence
3. Making excellence a cultural imperative
4. Building distribution
5. Rules to follow for growth
*About USA Trade tasting*
USATT is an annual wine and spirits trade show held in the New York City, for retailers, sommeliers, bartenders, importers and distributors to network, learn and find new opportunities to grow.
For more information, you can visit, https://usatradetasting.com/
*About Beverage Trade Network*
Beverage Trade Network (BTN) is a leading online marketing and B2B networking platform servicing suppliers, buyers and beverage professionals in the global beverage industry. BTN provides a selection of sourcing solutions for importers and distributors as well as an extensive range of marketing and distribution services for international suppliers.
For more information, you can visit, https://beveragetradenetwork.com/