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How to Market and Grow Distribution Of Your Luxury Brands

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This session was presented by Eric Guerra at the 2019 USA Trade Tasting, New York. The event was organized by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry.

In this session, Eric Guerra, Galactic Viceroy Of Wine at Reserve Tastings Wine Co., USA, shared insights on how to market and grow the distribution of your luxury brands.

Guerra dove into the details of :
1. What is in your control & what isn't
2. Focusing on your sphere of influence
3. Making excellence a cultural imperative
4. Building distribution
5. Rules to follow for growth

*About USA Trade tasting*

USATT is an annual wine and spirits trade show held in the New York City, for retailers, sommeliers, bartenders, importers and distributors to network, learn and find new opportunities to grow.

For more information, you can visit, https://usatradetasting.com/

*About Beverage Trade Network*

Beverage Trade Network (BTN) is a leading online marketing and B2B networking platform servicing suppliers, buyers and beverage professionals in the global beverage industry. BTN provides a selection of sourcing solutions for importers and distributors as well as an extensive range of marketing and distribution services for international suppliers.

For more information, you can visit, https://beveragetradenetwork.com/

Publié dans : Business
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How to Market and Grow Distribution Of Your Luxury Brands

  1. 1. How To Market and Grow Distribution Of Your Luxury Brands Eric Guerra
  2. 2. Eric Guerra Wine Executive How To Market and Grow Distribution Of Your Luxury Brands Speake r Pic
  3. 3. What Do They Have In Common? $265 $18 $23 $13$19,506 1. Grape Juice 2. Luxury Perception
  4. 4. Luxury Defined A luxury brand is a perception… and a perception becomes a reality overtime if you have confidence to follow the path
  5. 5. The Style Of Luxury
  6. 6. The Speed Of Luxury
  7. 7. The Celebration Of Luxury
  8. 8. The Class Of Luxury
  9. 9. The Faces Of Luxury
  10. 10. • 15 Years In The Wine Business • Chief Sales & Marketing Officer • Worldwide Wineries & Brands • Executive / Blogger / Investor • 500+ Brands Launched • 50mil Cases Sold • 14 Label Awards Brief Bio Winery Chief Sales & Marketing Officer Of TheYear 2018
  11. 11. How Did They Stay Relevant?
  12. 12. Typical Strategy
  13. 13. #1: An Important Decision What Is NOT In Your Control TWO PATHS What Is In Your Control
  14. 14. #2: Focus On Your Sphere Of Influence Critics Scores NO INFLUENCENO INFLUENCE Critics Scores Critics Scores Critics Scores Critics Scores Critics Scores Critics Scores Critics Scores Critics Scores Quality INFLUENCE Culture People Style Experience Partnerships Distribution Innovation
  15. 15. #3: Making Excellence A Cultural Imperative
  16. 16. #4: Distribution… Build It And They Will Come
  17. 17. Rules To Live By 1. Convey Scarcity & Exclusivity 2. Ooze Special 3. Price High, With Confidence 4. No Discounts 5. Price Increases Over Time 6. Never Chase Volume 7. Focus On Quality Of Distribution 8. Have Confidence… and Patience 9. Brand Associations That Lift The Brand
  18. 18. Are You Next?
  19. 19. Thank you! egvino@gmail.com Instagram: @reservetastings www.reservetastings.com
  20. 20. Media Partners
  21. 21. Media Partners
  22. 22. Sponsors and Partners

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