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How to Use Artificial Intelligence to Grow Your Business

How to Use Artificial Intelligence to Grow Your Business

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Are you interested in learning how to use Artificial Intelligence and Machine Learning for business? If so, then be sure to download this information-packed PDF based on a presentation made by internationally recognized author, speaker, and network TV news contributor Jamie Turner.

Are you interested in learning how to use Artificial Intelligence and Machine Learning for business? If so, then be sure to download this information-packed PDF based on a presentation made by internationally recognized author, speaker, and network TV news contributor Jamie Turner.

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How to Use Artificial Intelligence to Grow Your Business

  1. 1. How to Use Artificial Intelligence to Grow Your Business Jamie Turner Author | Speaker | CEO
  2. 2. Agenda • Introduction to AI • Key Definitions • Case Studies • Tools • Action Steps
  3. 3. Please Ask Questions During the Presentation
  4. 4. Let’s Get to Know One Another
  5. 5. I’ve written a few books
  6. 6. I get on TV sometimes
  7. 7. And I speak at events around the globe.
  8. 8. But the thing I love to do most is to help people like you SELL MORE STUFF
  9. 9. Introduction to AI
  10. 10. “I don’t want to really scare you, but it was alarming how many people I talked to who are highly placed people in AI who have retreats that are sort of 'bug out' houses, to which they could flee if it all hits the fan.” —James Barrat
  11. 11. “I’m increasingly inclined to think that there should be some regulatory oversight, maybe at the national and international level, just to make sure that we don’t do something very foolish. I mean with artificial intelligence we’re summoning the demon.” —Elon Musk
  12. 12. Here’s a quote from InspiroBot, an AI platform that generates inspirational quotes for humans. “Keep panicking.”
  13. 13. The truth is we don’t need to panic, in part because people like Elon Musk and James Barrat have made us aware of what to keep an eye out for.
  14. 14. Let’s start at the beginning.
  15. 15. Let’s Start with a Definition: Artificial Intelligence is the ability for a computer or computer-controlled robot to perform tasks commonly associated with intelligent beings.
  16. 16. AI can include speech recognition, image recognition, organic search, robots, and many things where a computer learns and improves over time.
  17. 17. Having Fun with AI
  18. 18. Having Fun with AI
  19. 19. Robots are fun, and will be in malls, offices, and homes in a few years. But let’s drill down to gain a more nuanced understanding of AI.
  20. 20. For starters, just because a toaster “knows” how to toast, doesn’t mean it has Artificial Intelligence.
  21. 21. Instead, Artificial Intelligence is confined to computers or robots that perform tasks and learn to improve their results over time. AI learns by using something call Machine Learning.
  22. 22. Machine Learning is a sub-category of AI that gives computers the ability to automatically learn and improve by using algorithms.
  23. 23. An algorithm is a step-by-step procedure for solving a problem or reaching a goal. It’s sort of like a recipe that improves every time you use it. An algorithm is different from a formula because a formula is a specific expression of information (e.g., a = b + c). (If you’re confused, don’t worry. That’s as complex as it gets.)
  24. 24. START Gather Customer Data Campaign Success? Rethink Strategy Opportunity for Sale Buy? SALE Unsuccessful Sale NoNo Algorithm for a marketing campaign
  25. 25. What’s an example of AI that you use all the time?
  26. 26. Google Images uses AI for image recognition
  27. 27. Google Images uses AI for image recognition
  28. 28. How does Google do this? They use something called Deep Learning, which is like Machine Learning on steroids.
  29. 29. We’re not going to get into Deep Learning right now. Instead, let’s take a look at some other uses of AI that are already being used today.
  30. 30. Artificial Intelligence can be used to process thousands of MRIs a day. (A trained doctor can only process 25.)
  31. 31. AI is being used by Netflix to suggest movies you might like based on your previous reactions and choices.
  32. 32. And Google’s AdWords uses Machine Learning to analyze billions of consumer data points each day.
  33. 33. Let’s take a look at a framework for how AI can be used in marketing developed by Dr. Dave Chaffey at Smart Insights, and Robert Allen at CITU.
  34. 34. Mapping the Most Effective AI Technologies for Marketers Source: Dr. Dave Chaffey at Smart Insights and Robert Allen at CITU REACH ACT CONVERT ENGAGE Machine Learning Propensity Model AI Application TIME CUSTOMERINTERACTIONSANDVALUE
  35. 35. Mapping the Most Effective AI Technologies for Marketers Source: Dr. Dave Chaffey at Smart Insights and Robert Allen at CITU REACH ACT CONVERT ENGAGE Machine Learning Propensity Model AI Application TIME CUSTOMERINTERACTIONSANDVALUE Reach involves using content marketing, SEO and other earned media to bring people to your website.
  36. 36. Mapping the Most Effective AI Technologies for Marketers Source: Dr. Dave Chaffey at Smart Insights and Robert Allen at CITU REACH ACT CONVERT ENGAGE Machine Learning Propensity Model AI Application TIME CUSTOMERINTERACTIONSANDVALUE Act involves drawing visitors in and making them aware of your product or service.
  37. 37. Mapping the Most Effective AI Technologies for Marketers Source: Dr. Dave Chaffey at Smart Insights and Robert Allen at CITU REACH ACT CONVERT ENGAGE Machine Learning Propensity Model AI Application TIME CUSTOMERINTERACTIONSANDVALUE Convert involves nudging interested consumers into becoming customers.
  38. 38. Mapping the Most Effective AI Technologies for Marketers Source: Dr. Dave Chaffey at Smart Insights and Robert Allen at CITU REACH ACT CONVERT ENGAGE Machine Learning Propensity Model AI Application TIME CUSTOMERINTERACTIONSANDVALUE Engage involves keeping your customers and getting them to come back for more.
  39. 39. Mapping the Most Effective AI Technologies for Marketers Source: Dr. Dave Chaffey at Smart Insights and Robert Allen at CITU REACH ACT CONVERT ENGAGE Machine Learning Propensity Model AI Application TIME CUSTOMERINTERACTIONSANDVALUE
  40. 40. Mapping the Most Effective AI Technologies for Marketers Source: Dr. Dave Chaffey at Smart Insights and Robert Allen at CITU REACH ACT CONVERT ENGAGE Machine Learning Propensity Model AI Application TIME CUSTOMERINTERACTIONSANDVALUE
  41. 41. Now that we understand the framework, let’s take a look at some of the tools.
  42. 42. We’ve covered a lot of ground, so let’s do a quick re-cap of the key things we learned today.
  43. 43. First, we learned what AI is: Artificial Intelligence is the ability for a computer or computer-controlled robot to perform tasks commonly associated with intelligent beings.
  44. 44. Then we learned what Machine Learning is: Machine Learning is an sub-category of AI that gives computers the ability to automatically learn and improve by using algorithms.
  45. 45. We also learned some common applications of AI.
  46. 46. And we learned about the RACE framework. Source: Dr. Dave Chaffey at Smart Insights and Robert Allen at CITU REACH ACT CONVERT ENGAGE Machine Learning Propensity Model AI Application TIME CUSTOMERINTERACTIONSANDVALUE
  47. 47. Now, let’s talk about action steps for you.
  48. 48. Action Steps for You • Visit 60SecondMarketer.com and download these slides by doing a search for “How to Use Artificial Intelligence to Grow Your Business.”
  49. 49. Action Steps for You • Set up your Google Alerts so that you get articles about AI dropped into your in box every day.
  50. 50. Action Steps for You • Put these tools and technologies into action for your business. Don’t just sit on the sidelines. Instead, start using some of the tools outlined here.
  51. 51. Action Steps for You • Finally, reach out to me if you have more questions or would like me to speak at your event about Artificial Intelligence, digital marketing, or business leadership. Jamie@JamieTurner.Live
  52. 52. Questions? Jamie@JamieTurner.Live 60SecondMarketer.com JamieTurner.Live
  53. 53. Thank you

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