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How to Use Mobile Marketing to Get New Customers

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How to Use Mobile Marketing to Get New Customers

  1. 1. How to Use Mobile Marketing to Get New Customers Jamie Turner Author, Speaker and Mobile Marketing Expert Follow Jamie on Twitter @AskJamieTurner
  2. 2. Let s Get to Know One Another
  3. 3. Introductions • Co-author of How to Make Money with Social Media and Go Mobile • Regular guest on CNN and HLN on the topic of social media and mobile marketing • Consults with small, As Seen On medium and large corporations
  4. 4. #1 Best-Selling Mobile Marketing Book Download your free chapter at 60SecondMarketer.com/GoMobileChapter
  5. 5. Mobile Media Facts and Figures
  6. 6. Mobile Marketing Facts and Figures •  There are 6.8 billion people on the planet. 4.0 billion own a mobile phone. Only 3.5 billion own a toothbrush (Source: 60SecondMarketer.com) The hashtag for today s webinar is #GoMobile
  7. 7. Mobile Marketing Facts and Figures •  There are 6.8 billion people on the planet. 4.0 billion own a mobile phone. Only 3.5 billion own a toothbrush (Source: 60SecondMarketer.com) •  93% of those surveyed have their mobile device within arm s reach 24/7 (Source: Morgan Stanley) The hashtag for today s webinar is #GoMobile
  8. 8. Mobile Marketing Facts and Figures •  There are 6.8 billion people on the planet. 4.0 billion own a mobile phone. Only 3.5 billion own a toothbrush (Source: 60SecondMarketer.com) •  93% of those surveyed have their mobile device within arm s reach 24/7 (Source: Morgan Stanley) •  Gartner Group predicts that by 2013 the number one way people will access the internet will be through their mobile devices (Source: Gartner) The hashtag for today s webinar is #GoMobile
  9. 9. Mobile Marketing Facts and Figures •  Mobile coupons generate 10 times the redemption rate of traditional coupons (Source: Borrell Associates) The hashtag for today s webinar is #GoMobile
  10. 10. Mobile Marketing Facts and Figures •  Mobile coupons generate 10 times the redemption rate of traditional coupons (Source: Borrell Associates) •  Google has seen mobile searches grow by more than 400% over the past year (Source: Google) The hashtag for today s webinar is #GoMobile
  11. 11. Mobile Marketing Facts and Figures •  Mobile coupons generate 10 times the redemption rate of traditional coupons (Source: Borrell Associates) •  Google has seen mobile searches grow by more than 400% over the past year (Source: Google) •  Research indicates that if someone leaves home without their wallet, they keep going. If they leave without the mobile device, they turn around (Source: 60SecondMarketer.com) The hashtag for today s webinar is #GoMobile
  12. 12. How Businesses are Using Mobile Marketing to Grow Revenues
  13. 13. How Businesses are Using Mobile Marketing to Grow Revenues • Mobile Web Sites • Short Message Service (SMS) • Multimedia Message Service (MMS) • Mobile Display Ads • Mobile Paid Search • Location-Based Marketing: LBS, NFC, Bluetooth and LBA • Apps • 2D Codes (QR Codes)
  14. 14. How Businesses are Using Mobile Marketing to Grow Revenues Google RIM Apple Microsoft 39% 20% 28% 9% Source: GS Statcounter
  15. 15. How to Set Up a Mobile Website
  16. 16. Mobile Website Standard Mobile
  17. 17. Mobile Websites: The Essential Things You Need to Know •  Automated Systems •  GoDaddy •  Plug-and-Play Systems •  Mobify •  Mobilizer •  HubSpot •  Third party agencies or design firms •  Mobilize Worldwide •  BKV Download these slides at 60SecondMarketer.com/blog
  18. 18. SMS and MMS
  19. 19. Short Message Service • The most common phone- based activity among U.S. cell phone users of all ages • Used by American Idol, the American Red Cross and others • Used by doctors to remind patients of appointments • Used by airlines to update people on flights
  20. 20. Short Message Service • Text messages are read within 4 minutes of receipt, as opposed to 48 hours for email • 4 billion texts sent daily, compared with 2.9 billion Google searches daily Sources: CTIA.org; Wikipedia
  21. 21. Mobile Display Ads
  22. 22. Mobile Display Ads • Planned and bought through an ad agency or via mobile advertising network • Popular networks include iAd (Apple), Millennial Media (Independent), Ad Mob (Google) and others
  23. 23. Mobile Display: Targeting Options •  Custom audiences -- TV fans, telecom switchers, business travelers, etc. •  Geographic targeting -- Country, City, Neighborhood, etc. •  Demographic targeting •  Time of day targeting •  Advertiser retargeting through pixels or clicker tracking •  Carrier/handset targeting •  Age of device/profile The hashtag for today s webinar is #GoMobile
  24. 24. Mobile Paid Search
  25. 25. Activities Conducted on Mobile Devices Source: Kelsey Mobile Market View Download these slides at 60SecondMarketer.com/blog
  26. 26. Is Mobile Paid Search Right for You? • Traditional paid search is perfect for lead generation, e- commerce and products that require in-depth research • Mobile paid search is perfect for quick information on low- consideration products or services • 70% of searchers complete their task within 1 hour, compared with 30% for desktop (MobileMarketer)
  27. 27. Mobile Paid Search • Local queries are the norm -- movies, restaurants, bars, coffee shops, etc. • Click-to-call and click-to-map are important • Voice search is now available for all major search engines • 60 Second Marketer comes up as 62nd Marketer
  28. 28. Location-Based Marketing: Location-Based Services, Near Field Communications, Bluetooth Marketing and Location-Based Advertising
  29. 29. Location-Based Marketing Overview • Location-Based Services •  Bluetooth Marketing • Near Field Communications •  Location-Based Advertising
  30. 30. Location-Based Services Download these slides at 60SecondMarketer.com/blog
  31. 31. Tips on Using Location-Based Services • First of all, claim your business • Reward first-time visitors • Change deals often • Promote group check-ins. The more in a group, the better the deal • Interact with customers. Make them accomplish a small task (Origami napkin) to redeem • Promote to those checking-in nearby
  32. 32. Near Field Communications
  33. 33. Bluetooth Marketing
  34. 34. Location-Based Advertising • Uses Geo-Fencing to figure out where you are • SMS, display ads and paid search ads can be targeted by location • Subway in the U.K. used location-based SMS to provide discounts to customers who walked by their store
  35. 35. Location-Based Marketing: The Essential Things You Need to Know •  Address consumer confusion •  Provide clear opt-in instructions •  Explain what to expect •  Test the campaign before deploying •  Make it worth their while Download these slides at 60SecondMarketer.com/blog
  36. 36. Mobile Apps
  37. 37. Mobile Apps •  A mobile app is not a mobile website •  An app is a software program that lives on your smartphone •  A mobile website is a website that lives on a server in the cloud
  38. 38. How Apps Are Used The hashtag for today s webinar is #GoMobile
  39. 39. Augmented Reality Apps
  40. 40. How to Develop an App for Your Business • For a customized experience, use a mobile app development company (Mobilize Worldwide) • For a plug-and-play experience, use ShoutEm, MobileRoadie, AppMakr, GENWI, Mippin, MobBase, MobiCart, MyAppBuilder or RunRev
  41. 41. 2D Codes
  42. 42. 60SecondMarketer.com/ GoMobileChapter The hashtag for today s webinar is #GoMobile
  43. 43. 2D Codes •  2D codes can be used to deepen relationship with audience •  Come in many formats: QR Codes, Datamatrix, EZ Code, Microsoft Tag, SPARQCode and ScanLife •  2D code reader can be downloaded from SPARQ.it Download these slides at 60SecondMarketer.com/blog
  44. 44. 2D Codes Source: comScore MobiLens June 2011
  45. 45. 2D Codes • 2D codes can drive people to websites, to phone numbers, to contact information and even to text messages
  46. 46. Let s Generate a QR Code
  47. 47. 2D Codes
  48. 48. 2D Codes
  49. 49. 2D Codes Download these slides at 60SecondMarketer.com/blog
  50. 50. 2D Codes
  51. 51. 2D Codes
  52. 52. 2D Codes
  53. 53. 2D Codes
  54. 54. 2D Codes
  55. 55. 2D Codes
  56. 56. 2D Codes
  57. 57. 2D Codes
  58. 58. 2D Codes
  59. 59. 2D Codes
  60. 60. 2D Codes
  61. 61. 2D Codes Jamie s Neanderthal Exhibit Photo
  62. 62. 2D Codes Jamie s Neanderthal Jamie s High School Exhibit Photo Yearbook Photo
  63. 63. Google Goggles
  64. 64. Google Googles
  65. 65. Mobile Media Action Plan • Step #1: Mobilize your website • Step #2: Watch how your competitors are using mobile media • Step #3: Start using mobile media yourself • Step #4: Set your Google Alerts for Mobile Marketing • Step #5: Create a 2D or QR code promotion • Step #6: Run a mobile ad campaign
  66. 66. Mobile Media Action Plan • Step #7: Claim your business on location-based applications • Step #8: Design an iPhone or a Smart Phone app • Step #9: Integrate your mobile campaign into the rest of your campaign • Step #10: Test your way into success
  67. 67. Contact Me To Download: 60SecondMarketer.com/blog Google Searches: Jamie Turner 60 Second Marketer Follow me here: 60SecondMarketer.com/blog @AskJamieTurner Contact me: Jamie.Turner@60SecondMarketer.com 678-313-3472

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