1. 60second
communications™
3390 Peachtree Road, 10th Floor, Atlanta, GA 30326
Mobile Marketing from A to Z
Presented by Jamie Turner

2. Let’s get to know one another.

3. How many of you have a
responsive mobile website?

4. How many of you are currently
running a mobile marketing campaign?

5. I’ve written a few books

6. I’ve helped a few clients
you may have heard of

7. And I get on TV sometimes

8. But my #1 focus is helping people
like you grow their business.

9. Let’s talk about
mobile marketing

10. Congratulations. You now spend
more time on your mobile device
than you do on your desktop.
(Source: Comscore)

11. Tweet by using @AskJamieTurner
78% of the U.S. has
logged into Facebook
via mobile in the
past month.
Source: Marketing Land

12. More people
own a mobile
phone than own
a toothbrush.
Source: 60 Second Marketer

13. In the U.S., if someone leaves home without their
wallet, they keep going. But if they leave home
without their mobile phone, they turn around.
John Smith
Tweet by using @AskJamieTurner (Source: 60SecondMarketer.com)

14. It’s Time for Fact or Fiction

15. Fact or Fiction: Harris
Interactive reports that 20%
of those surveyed have used
smartphones during sex.

16. Fact:
20% of adults say
they’ve used their
mobile devices
during sex.

17. Heads Up!
QR Codes are going to die, but
before they do, let’s get your
QR code reader cranked up for
later in the presentation.

18. Question: What’s the
difference between
mobile marketing and
mobile advertising?

19. Mobile Marketing
• Mobile Websites
• Mobile Apps
• SMS
• Location-Based Services
(Foursquare, iBeacon, etc.)
• QR Codes (going away)
• Mobile Paid Search
• Mobile Display (Advertising)

20. Mobile Advertising

21. TrackingEngagement
Targeting

22. 60second
communications™
The Old System: Shots in the Dark

25. 60second
communications™
Targeting
• Demographics (e.g., HHI, age, etc.)
• Location (e.g., people in office
buildings, people in airports, people
near Philips Arena, etc.)
• Context (e.g., ESPN.com readers only,
NBA.com, etc.)
• Behaviors (e.g., play in a Fantasy
League, subscribers to Sports
Illustrated, shops at Sports Authority,
etc.)

26. TrackingEngagement
Targeting

27. 60second
communications™
Tracking
Desktop
Mobile
Telephone
Arena
Other
Tracking Reporting

28. 60second
communications™
How it Works
123 Smith Street 124 Smith Street 125 Smith Street

29. TrackingEngagement
Targeting

30. Engagement

31. Mobile Advertising
• Sequential Ads: Ads scroll
horizontally to reveal a series of
sequential messages.
• Click-to-Expand: User clicks on
an ad to expand to a larger unit
and stays expanded until user
closes the ad.
• Auto Expand: This unit delivers
a sneak peek of the ad for about
one second, then shrinks back
to the traditional 320 x 50
banner ad size.

32. Mobile Advertising
• Native Ads: A growing trend and
possibly the future of the majority of
mobile advertising.
70% of individuals want to learn about
products through content rather than
through traditional advertising.
People view native ads 53% more than
banner ads.
32% of consumers said they would
share a native ad with friends and
family vs 19% for banner ads.
Source: Inc. Magazine

33. Mobile Advertising
• Gallery/Carousel: With
this approach, you can
showcase product
images and features.
The images can scroll
up, down, left or right.

34. Mobile Advertising
• Store Locator: This feature
uses a device’s built-in GPS
to present the nearest
locations in Google,
Mapquest, or Bing Maps.
• Distance Locator: Using this
technique, you can drive
traffic to store locations by
showing the distance to the
nearest retailer or service
location.

35. Mobile Advertising
• Hotspot: Touch-activated
hotspots can be used to
highlight product features or
to provide interactive
messaging.
• Data Collection: This ad unit
leverages polls and quizzes
to collect email addresses.

36. Mobile Advertising
• Accelerometer: This format uses the
devices accelerometer to engage a user
by tiling, turning or shaking the device to
launch an animation, change images or
launch a video.
• Swipe-to-Rotate: Imagine being able to
get a 360 degree view of a product like a
car, lawnmower or sofa. That’s possible
with the swipe-to-rotate feature.
• In-Line Banner Video: This approach
auto-plays a short video clip. Teaser
videos can be expanded to feature
longer videos or other ad features.

37. It’s Time for Fact or Fiction

38. Fact or Fiction: The scientific term for fear
of losing your mobile phone is called
phone-o-phobia.

39. Fiction!
The actual term (and
there is one) is
nomophobia.

40. Action Steps for You

41. Grab your QR
Code reader
and win!

42. Jamie.Turner@60SecondMarketer.com
60second
communications™
60second
marketer™