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How to Use Google+,
 Pinterest and the
  New Facebook
 Presented by Jamie Turner and Karen Naide
This Webinar Sponsored by
This Webinar Sponsored by
Introductions
• Karen  is President of
  Project Social, a social
  media consulting firm
• She is the co-founder of
  60SecondUniversity, an
  online training center that
  launches soon
• Her Twitter handle is
  @ProjSocial
Introductions
• Jamie  Turner is the co-
  author of “How to Make
  Money with Social Media”
  and “Go Mobile”
• He can be seen on CNN
  and HLN on the topics of
  social and mobile
  marketing
• He is the co-founder of 60
  Second University
Ask us Questions
Structure:
• Please feel free to type
  questions into the
  question box on your
  screen
• The hashtag for this event
  is #SMTips
• My Twitter handle is
  @AskJamieTurner
60SecondUniversity.com
Tweet About 60SecondUniversity.com
• Tweet about 60 Second University during this webinar and
  receive a $99 course for free
• Include 60SecondUniversity.com in your tweet
• Use #60SU as your hashtag


Suggested Tweets:
• “I’m looking forward to the launch of 60 Second University!
  www.60SecondUniversity.com #60SU”
• “60 Second University is going to provide online social media
  training. It launches soon! www.60SecondUniversity.com
  #60SU”
Google+
The Death of Facebook?
Google+ Overview
• Google+ is, essentially, Google’s
  version of Facebook
• It has been the fastest-growing
  social media site in history, going
  from 0 to 90 million users in just 9
  months
• 60% of Google+ users log in every
  single day
• In comparison, just 50% of Twitter
  users log in daily




Free Social Media ROI download at 60SecondMarketer.com/SocialMediaROI
Google+ Overview




Free Social Media ROI download at 60SecondMarketer.com/SocialMediaROI
Getting Started
                                              • When    using Google+, stick
                                                to industry-related topics
                                                with the occasional personal
                                                perspective tossed in
                                              • Some large, well-known
                                                entities create Google+
                                                pages for their organizations
                                              • You’ll probably want to
                                                create a profile for your
                                                personal brand rather than
                                                your corporate brand



Free Social Media ROI download at 60SecondMarketer.com/SocialMediaROI
Creating an Engaging Profile




Free Social Media ROI download at 60SecondMarketer.com/SocialMediaROI
Insider Tip: Make Posts Visual




Free Social Media ROI download at 60SecondMarketer.com/SocialMediaROI
Google+ Tips and Techniques
 • Provide original information and
   sharing information
 • Post several times a day
 • Chris Brogan says to aim for an
   on-topic/off-topic ratio of 80/20
 • Since Google monitors your social
   sharing activity on Google+, there
   may be some SEO benefits to
   using it




Free Social Media ROI download at 60SecondMarketer.com/SocialMediaROI
Encourage +1s on Your Blog




Free Social Media ROI download at 60SecondMarketer.com/SocialMediaROI
Free Social Media ROI download at 60SecondMarketer.com/SocialMediaROI
Action Plan
1. Create a Google+ account
2. Add photos to your profile
   that support your personal
   brand
3. Provide a link on your
   website that drives people
   to your Google+ page
4. Encourage people to +1
   your blog posts
5. Ask questions, provide
   insights, write mini-blog-
   posts (and keep things
   visual)
Free Social Media ROI download at 60SecondMarketer.com/SocialMediaROI
Tweet About 60SecondUniversity.com
•   Tweet about 60 Second University during this webinar and
    receive a $99 course for free
•   Include 60SecondUniversity.com in your tweet
•   Use #60SU as your hashtag

Suggested Tweets:
• “I’m looking forward to the launch of 60 Second University!
  www.60SecondUniversity.com #60SU”
• “60 Second University is going to provide online social
  media training. It launches soon! 60SecondUniversity.com
  #60SU”
Pinterest for
        Business
The Current “Darling” of the Social Media World
Why do people love it?
              • Very  easy to use – no bells
                and whistles
              • Expression of who you are and
                what you love
              • Can highlight your passions,
                places you’ve travelled,
                wishlists, decorating ideas
              • Is longer lasting – on
                Facebook or Twitter, images
                are gone within a few days or
                hours
              • Is NOT a place for over self-
                promotion
What is Pinterest?
• Pinterest is a social network,
  one which is very visually
  focused and allows for easy
  sharing
• Pinterest allows you to create
  virtual bulletin boards or
  scrapbooks of images that
  you like… you “pin” these
  images to your boards. You
  can also “re-pin” from the
  boards of others
• Easy way to curate, share,
  and discover new interests
What does Pinterest look like?




             Recent activity – this is Pinterest’s
          equivalent of a newsfeed on Facebook or
              Twitter, or a stream on Google+.
How do you pin something in the first
place?
   Add the “Pin It’ bookmarklet to
  your browser. Then, click “Pin It”.




                                        Pinterest allows you to choose
                                          the image you want to pin.
Other ways to pin

                Users can also:
                • Upload images from their
                  computer
                • Use the “Pin It” button
                  which many savvy
                  marketers are adding to
                  their websites
                • Provide a URL to
                  Pinterest
How does it work?
Anatomy of a Pin

                       When I click on a pin, I have the option to
                       share it on my board (“Repin”), I can Like
                            it, or I can even comment on it.




             This tells me which friend pinned this item,
             where she found it, and what board of her
                      own that she pinned it onto.
How to Repin
     After clicking “Repin,” this box pops up. I can
  choose which of my boards to pin this to, change the
    comment, and publish it to Facebook or Twitter.
Addictive time-suck?
              • Pinterest   is completely
                addictive but also very
                enjoyable
              • People spend HOURS on
                Pinterest, pinning and
                repinning
              • If you’re like me, you
                thought, “Oh no, yet another
                social network!”
              • Before long, I realized as a
                social media marketer, I
                couldn’t possibly avoid it
Why bother?
• Pinterest  last month attracted
  more than 11 million unique
  visitors, more than double the
  4.9 million who visited the site
  in November, according to
  comScore
• Those who visited spent
  nearly 100 minutes on the site
  in January, compared with 19
  minutes on professional
  social-networking site
  LinkedIn
More Pinterest Stats
• 1.36  million average daily users
• 68% are women
• 50% between ages 25-44
• 28% have $100,000+ annual
  household income
• 50% have kids
• In February, Shareaholic
  released a study that Pinterest
  now beats YouTube, Reddit,
  Google+, LinkedIn and
  MySpace for percentage of total
  referral traffic in January
How does Pinterest boost traffic to
your website?
• Ifyou have a “Pin It” button
  on your pages, then every
  single pin that comes from
  your site will have a link with
  a source
• By having a link to your site
  on the bottom of each pin,
  this allows pinners to
  encounter your content and
  visit your website in one click
• Visits to your site could
  mean lead generation!
Social Proof!
Getting Started
Access to Pinterest is currently by invitation only.
• You can request an invite (takes about a day).
• You can ask a friend to invite you (or ask me!)
• Sign up is easy, and you can easily invite friends.
Build Your Following
Because Pinterest allows
people to follow users AND/OR
boards, some boards could
have more followers than the
user who created of the board.
• Create boards of specific
  interest
• Promote your boards on other
  social media sites
• Engage with other pins/users
  by commenting or liking their
  pins/boards
Personal vs. Business Boards
                • Some boards should be
                    strictly about business,
                    others should be
                    personal… shows other
                    Pinners who you are as
                    a person
                •   Privacy concerns
                •   Can promote content
                    by your colleagues, so
                    you can serve as a
                    good resource
Pinning Best Practices
• Ifpossible, pin from the original
  source – use Tineye.com for
  reverse image search…
  respect copyrights
• Watermark your images
• Write your own comments or
  descriptions under items that
  you’ve pinned
Visuals for Marketing
              • Create  boards with great visual
                content: Fun, beautiful, or
                interesting
              • If your business doesn’t have a
                strong visual component (such as
                B2B companies), use some of the
                following content:
                 -- Executive bios
                 -- Images used in blog articles
                 -- Infographics and data charts
                 -- eBooks & eBook covers
                 -- Photos of your customers
Lisa McKenzie – Pinterest Guru
 • Let’s   give credit where it’s due:
Marketing Strategy #1
BUILD BRAND AWARENESS
•Express your brand and products using visuals and videos
•Click-throughs to your site drive high traffic to your website
Marketing Strategy #2
EDUCATE
•Be a resource for all things you are passionate about
including your industry
•Serve your community by sharing interesting articles,
images and videos
Marketing Strategy #3
BUILD RELATIONSHIPS
• Pinners connect with each
  other by tagging
  @FriendsName, similar to
  Facebook and Twitter
• By tagging a friend, the
  person will be alerted to
  view the comment, driving
  them to view the pin
Marketing Strategy #4
            PIN ORIGINAL CONTENT
            • Pinning consistently keeps you
              top of mind
            • No copyright infringement if the
              pin is original
            • Watermark your photos to
              ensure visibility and credibility
            • Original pins are valued more
              by the community

            •   More than 75% of pinning
                activity is REPINNING
Marketing Strategy #5
BE RePIN-WORTHY
• Write keyword-rich
  descriptions
• 500-character limit in
  descriptions
• Similar to Twitter, use hashtags
  to flag keywords, and tag
  followers
• If you use the $ symbol,
  Pinterest will automatically list
  your item as a gift that can be
  purchased
Marketing Strategy #6
            SELLING ON PINTEREST
            • Watermark your images
            • Make descriptions key-word
              rich
            • Add “$” to product description
            • List contact info


            • Pindescriptions in “gift” items
             stick with the image, unlike
             comments
Marketing Strategy #7
AFFILIATE MARKETING
• Pin Affiliate products that link directly to the retailer
• List Affiliate links in your pin description
Marketing Strategy #8
               CROWD SOURCE
               • Find Fans: http://
                 pinterest.com/source/
                 yourwebsite
               • Find fans who are already
                 talking about your brand
               • Connect with them on
                 Facebook and Twitter thru
                 their profile links
               • Tag them in pins, and ask
                 for feedback
Marketing Strategy #9
HOST CONTESTS
• Pin-it-to-Win-It types of
  contests
• Visibility & Brand
  Awareness
• Traffic booster
• Make it easy to enter
Marketing Strategy #9
HOST CONTESTS
• Pin-it-to-Win-It types of contests
• Visibility & Brand Awareness
• Traffic booster
• Make it easy to enter
Marketing Strategy #10

INCENTIVIZE
• Drive sales to your
  online store
• Offer coupons
• Free trials
• 2 for 1
• Free memberships
Marketing Strategy #11
ADD PINTEREST TO CUSTOM FACEBOOK PAGE TAB
•Use static iFrame app on Facebook
Case Study
CREATE A PAGE ON YOUR SITE THAT IS IMAGE RICH
Case Study
THEN PIN THESE IMAGES TO A BOARD
Case Study

RESULTS:
• Within 8 hours, she had 16 pins and 8
  followers
• Most popular pins: Betty White, Susan
  Sarandon
• Increased traffic
• Increased sign-ups for eNewsletter
• More comments on blog posts
Today’s Poll
 Help Me with Pinterest
Today’s Poll




   Option #1   Option #2
New Facebook
  Changes
  What They Mean for You
Facts About Facebook
• People interact with their favorite brands on Facebook far
  more than other social networks. (34% for Facebook, 4%
  for Twitter and 1% for LinkedIn)
• 78% of the people who Like brands on Facebook like
  fewer than 10 brands
• 58% Like a brand because they’re a customer
• More importantly, 57% Like a brand so they can receive
  discounts and promotions
• Once someone Likes your brand, they don’t go away --
  76% of people have never un-liked a brand
   Source: Chadwick Martin Bailey



Free Social Media ROI download at 60SecondMarketer.com/SocialMediaROI
Key Things to Know
• Your cover photo is the first thing
  people see when they visit your
  Page
• You cannot include purchase
  information such as “30% off” or
  “Download at our website”
• You cannot include contact
  information
• You cannot include calls-to-
  action
• Dimensions for cover photo are
  850px X 310px

Free Social Media ROI download at 60SecondMarketer.com/SocialMediaROI
Key Things to Know
• Your profile picture can be your
  logo or some other image that
  represents your Page
• Think of it as an asterisk that
  telegraphs the visitor what your
  page is about
• Dimensions are 180px X 180px




Free Social Media ROI download at 60SecondMarketer.com/SocialMediaROI
Key Things to Know
• Photos,  Likes and Apps are now
  at the top of your Page
• Photos show in the first spot, but
  you can change the order of
  everything else so people see
  what matters most
• You can show a maximum
  number of 12 apps, so make
  sure you put your most important
  first




Free Social Media ROI download at 60SecondMarketer.com/SocialMediaROI
Key Things to Know




Free Social Media ROI download at 60SecondMarketer.com/SocialMediaROI
Key Things to Know




Free Social Media ROI download at 60SecondMarketer.com/SocialMediaROI
Key Things to Know
• Your  Page timeline is
  where a lot of people will
  spend most of their time
• Hover over a story and
  click on the star to make
  it wider
• Or, click on the pencil to
  pin it to the top of your
  Page




Free Social Media ROI download at 60SecondMarketer.com/SocialMediaROI
Key Things to Know
• Manage  Facebook from
  your Admin panel




Free Social Media ROI download at 60SecondMarketer.com/SocialMediaROI
Action Steps for Facebook
• Don’t  be afraid of the new
  changes
• Visit the New York Times,
  Starbucks and Coldplay for
  examples of early adopters
• Visit your competitor’s pages
• Dive in and update your page
  to reflect your brand
• Engage customers on
  Facebook the way you always
  have



Free Social Media ROI download at 60SecondMarketer.com/SocialMediaROI
Tweet About 60SecondUniversity.com



Who Won the Random Drawing for the
Free 60SecondUniversity.com Course?
60SecondUniversity.com
60SecondMarketer.com/SocialMediaROI
Contact Us
To Download:
60SecondMarketer.com/blog

Google Searches:
Jamie Turner
60 Second Marketer
ProjectSocial

Contact me:
Jamie.Turner@60SecondMarketer.com
404-233-0332

Contact Karen:
Karen@ProjectSocial.net
404-429-0505

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Pinterest, Google+ and Facebook Tips and Techniques

  • 1. How to Use Google+, Pinterest and the New Facebook Presented by Jamie Turner and Karen Naide
  • 4. Introductions • Karen is President of Project Social, a social media consulting firm • She is the co-founder of 60SecondUniversity, an online training center that launches soon • Her Twitter handle is @ProjSocial
  • 5. Introductions • Jamie Turner is the co- author of “How to Make Money with Social Media” and “Go Mobile” • He can be seen on CNN and HLN on the topics of social and mobile marketing • He is the co-founder of 60 Second University
  • 6. Ask us Questions Structure: • Please feel free to type questions into the question box on your screen • The hashtag for this event is #SMTips • My Twitter handle is @AskJamieTurner
  • 8. Tweet About 60SecondUniversity.com • Tweet about 60 Second University during this webinar and receive a $99 course for free • Include 60SecondUniversity.com in your tweet • Use #60SU as your hashtag Suggested Tweets: • “I’m looking forward to the launch of 60 Second University! www.60SecondUniversity.com #60SU” • “60 Second University is going to provide online social media training. It launches soon! www.60SecondUniversity.com #60SU”
  • 10. Google+ Overview • Google+ is, essentially, Google’s version of Facebook • It has been the fastest-growing social media site in history, going from 0 to 90 million users in just 9 months • 60% of Google+ users log in every single day • In comparison, just 50% of Twitter users log in daily Free Social Media ROI download at 60SecondMarketer.com/SocialMediaROI
  • 11. Google+ Overview Free Social Media ROI download at 60SecondMarketer.com/SocialMediaROI
  • 12. Getting Started • When using Google+, stick to industry-related topics with the occasional personal perspective tossed in • Some large, well-known entities create Google+ pages for their organizations • You’ll probably want to create a profile for your personal brand rather than your corporate brand Free Social Media ROI download at 60SecondMarketer.com/SocialMediaROI
  • 13. Creating an Engaging Profile Free Social Media ROI download at 60SecondMarketer.com/SocialMediaROI
  • 14. Insider Tip: Make Posts Visual Free Social Media ROI download at 60SecondMarketer.com/SocialMediaROI
  • 15. Google+ Tips and Techniques • Provide original information and sharing information • Post several times a day • Chris Brogan says to aim for an on-topic/off-topic ratio of 80/20 • Since Google monitors your social sharing activity on Google+, there may be some SEO benefits to using it Free Social Media ROI download at 60SecondMarketer.com/SocialMediaROI
  • 16. Encourage +1s on Your Blog Free Social Media ROI download at 60SecondMarketer.com/SocialMediaROI
  • 17. Free Social Media ROI download at 60SecondMarketer.com/SocialMediaROI
  • 18. Action Plan 1. Create a Google+ account 2. Add photos to your profile that support your personal brand 3. Provide a link on your website that drives people to your Google+ page 4. Encourage people to +1 your blog posts 5. Ask questions, provide insights, write mini-blog- posts (and keep things visual) Free Social Media ROI download at 60SecondMarketer.com/SocialMediaROI
  • 19. Tweet About 60SecondUniversity.com • Tweet about 60 Second University during this webinar and receive a $99 course for free • Include 60SecondUniversity.com in your tweet • Use #60SU as your hashtag Suggested Tweets: • “I’m looking forward to the launch of 60 Second University! www.60SecondUniversity.com #60SU” • “60 Second University is going to provide online social media training. It launches soon! 60SecondUniversity.com #60SU”
  • 20. Pinterest for Business The Current “Darling” of the Social Media World
  • 21. Why do people love it? • Very easy to use – no bells and whistles • Expression of who you are and what you love • Can highlight your passions, places you’ve travelled, wishlists, decorating ideas • Is longer lasting – on Facebook or Twitter, images are gone within a few days or hours • Is NOT a place for over self- promotion
  • 22. What is Pinterest? • Pinterest is a social network, one which is very visually focused and allows for easy sharing • Pinterest allows you to create virtual bulletin boards or scrapbooks of images that you like… you “pin” these images to your boards. You can also “re-pin” from the boards of others • Easy way to curate, share, and discover new interests
  • 23. What does Pinterest look like? Recent activity – this is Pinterest’s equivalent of a newsfeed on Facebook or Twitter, or a stream on Google+.
  • 24. How do you pin something in the first place? Add the “Pin It’ bookmarklet to your browser. Then, click “Pin It”. Pinterest allows you to choose the image you want to pin.
  • 25. Other ways to pin Users can also: • Upload images from their computer • Use the “Pin It” button which many savvy marketers are adding to their websites • Provide a URL to Pinterest
  • 26. How does it work?
  • 27. Anatomy of a Pin When I click on a pin, I have the option to share it on my board (“Repin”), I can Like it, or I can even comment on it. This tells me which friend pinned this item, where she found it, and what board of her own that she pinned it onto.
  • 28. How to Repin After clicking “Repin,” this box pops up. I can choose which of my boards to pin this to, change the comment, and publish it to Facebook or Twitter.
  • 29. Addictive time-suck? • Pinterest is completely addictive but also very enjoyable • People spend HOURS on Pinterest, pinning and repinning • If you’re like me, you thought, “Oh no, yet another social network!” • Before long, I realized as a social media marketer, I couldn’t possibly avoid it
  • 30. Why bother? • Pinterest last month attracted more than 11 million unique visitors, more than double the 4.9 million who visited the site in November, according to comScore • Those who visited spent nearly 100 minutes on the site in January, compared with 19 minutes on professional social-networking site LinkedIn
  • 31. More Pinterest Stats • 1.36 million average daily users • 68% are women • 50% between ages 25-44 • 28% have $100,000+ annual household income • 50% have kids • In February, Shareaholic released a study that Pinterest now beats YouTube, Reddit, Google+, LinkedIn and MySpace for percentage of total referral traffic in January
  • 32. How does Pinterest boost traffic to your website? • Ifyou have a “Pin It” button on your pages, then every single pin that comes from your site will have a link with a source • By having a link to your site on the bottom of each pin, this allows pinners to encounter your content and visit your website in one click • Visits to your site could mean lead generation!
  • 34. Getting Started Access to Pinterest is currently by invitation only. • You can request an invite (takes about a day). • You can ask a friend to invite you (or ask me!) • Sign up is easy, and you can easily invite friends.
  • 35. Build Your Following Because Pinterest allows people to follow users AND/OR boards, some boards could have more followers than the user who created of the board. • Create boards of specific interest • Promote your boards on other social media sites • Engage with other pins/users by commenting or liking their pins/boards
  • 36. Personal vs. Business Boards • Some boards should be strictly about business, others should be personal… shows other Pinners who you are as a person • Privacy concerns • Can promote content by your colleagues, so you can serve as a good resource
  • 37. Pinning Best Practices • Ifpossible, pin from the original source – use Tineye.com for reverse image search… respect copyrights • Watermark your images • Write your own comments or descriptions under items that you’ve pinned
  • 38. Visuals for Marketing • Create boards with great visual content: Fun, beautiful, or interesting • If your business doesn’t have a strong visual component (such as B2B companies), use some of the following content: -- Executive bios -- Images used in blog articles -- Infographics and data charts -- eBooks & eBook covers -- Photos of your customers
  • 39. Lisa McKenzie – Pinterest Guru • Let’s give credit where it’s due:
  • 40. Marketing Strategy #1 BUILD BRAND AWARENESS •Express your brand and products using visuals and videos •Click-throughs to your site drive high traffic to your website
  • 41. Marketing Strategy #2 EDUCATE •Be a resource for all things you are passionate about including your industry •Serve your community by sharing interesting articles, images and videos
  • 42. Marketing Strategy #3 BUILD RELATIONSHIPS • Pinners connect with each other by tagging @FriendsName, similar to Facebook and Twitter • By tagging a friend, the person will be alerted to view the comment, driving them to view the pin
  • 43. Marketing Strategy #4 PIN ORIGINAL CONTENT • Pinning consistently keeps you top of mind • No copyright infringement if the pin is original • Watermark your photos to ensure visibility and credibility • Original pins are valued more by the community • More than 75% of pinning activity is REPINNING
  • 44. Marketing Strategy #5 BE RePIN-WORTHY • Write keyword-rich descriptions • 500-character limit in descriptions • Similar to Twitter, use hashtags to flag keywords, and tag followers • If you use the $ symbol, Pinterest will automatically list your item as a gift that can be purchased
  • 45. Marketing Strategy #6 SELLING ON PINTEREST • Watermark your images • Make descriptions key-word rich • Add “$” to product description • List contact info • Pindescriptions in “gift” items stick with the image, unlike comments
  • 46. Marketing Strategy #7 AFFILIATE MARKETING • Pin Affiliate products that link directly to the retailer • List Affiliate links in your pin description
  • 47. Marketing Strategy #8 CROWD SOURCE • Find Fans: http:// pinterest.com/source/ yourwebsite • Find fans who are already talking about your brand • Connect with them on Facebook and Twitter thru their profile links • Tag them in pins, and ask for feedback
  • 48. Marketing Strategy #9 HOST CONTESTS • Pin-it-to-Win-It types of contests • Visibility & Brand Awareness • Traffic booster • Make it easy to enter
  • 49. Marketing Strategy #9 HOST CONTESTS • Pin-it-to-Win-It types of contests • Visibility & Brand Awareness • Traffic booster • Make it easy to enter
  • 50. Marketing Strategy #10 INCENTIVIZE • Drive sales to your online store • Offer coupons • Free trials • 2 for 1 • Free memberships
  • 51. Marketing Strategy #11 ADD PINTEREST TO CUSTOM FACEBOOK PAGE TAB •Use static iFrame app on Facebook
  • 52. Case Study CREATE A PAGE ON YOUR SITE THAT IS IMAGE RICH
  • 53. Case Study THEN PIN THESE IMAGES TO A BOARD
  • 54. Case Study RESULTS: • Within 8 hours, she had 16 pins and 8 followers • Most popular pins: Betty White, Susan Sarandon • Increased traffic • Increased sign-ups for eNewsletter • More comments on blog posts
  • 55. Today’s Poll Help Me with Pinterest
  • 56. Today’s Poll Option #1 Option #2
  • 57. New Facebook Changes What They Mean for You
  • 58. Facts About Facebook • People interact with their favorite brands on Facebook far more than other social networks. (34% for Facebook, 4% for Twitter and 1% for LinkedIn) • 78% of the people who Like brands on Facebook like fewer than 10 brands • 58% Like a brand because they’re a customer • More importantly, 57% Like a brand so they can receive discounts and promotions • Once someone Likes your brand, they don’t go away -- 76% of people have never un-liked a brand Source: Chadwick Martin Bailey Free Social Media ROI download at 60SecondMarketer.com/SocialMediaROI
  • 59. Key Things to Know • Your cover photo is the first thing people see when they visit your Page • You cannot include purchase information such as “30% off” or “Download at our website” • You cannot include contact information • You cannot include calls-to- action • Dimensions for cover photo are 850px X 310px Free Social Media ROI download at 60SecondMarketer.com/SocialMediaROI
  • 60. Key Things to Know • Your profile picture can be your logo or some other image that represents your Page • Think of it as an asterisk that telegraphs the visitor what your page is about • Dimensions are 180px X 180px Free Social Media ROI download at 60SecondMarketer.com/SocialMediaROI
  • 61. Key Things to Know • Photos, Likes and Apps are now at the top of your Page • Photos show in the first spot, but you can change the order of everything else so people see what matters most • You can show a maximum number of 12 apps, so make sure you put your most important first Free Social Media ROI download at 60SecondMarketer.com/SocialMediaROI
  • 62. Key Things to Know Free Social Media ROI download at 60SecondMarketer.com/SocialMediaROI
  • 63. Key Things to Know Free Social Media ROI download at 60SecondMarketer.com/SocialMediaROI
  • 64. Key Things to Know • Your Page timeline is where a lot of people will spend most of their time • Hover over a story and click on the star to make it wider • Or, click on the pencil to pin it to the top of your Page Free Social Media ROI download at 60SecondMarketer.com/SocialMediaROI
  • 65. Key Things to Know • Manage Facebook from your Admin panel Free Social Media ROI download at 60SecondMarketer.com/SocialMediaROI
  • 66. Action Steps for Facebook • Don’t be afraid of the new changes • Visit the New York Times, Starbucks and Coldplay for examples of early adopters • Visit your competitor’s pages • Dive in and update your page to reflect your brand • Engage customers on Facebook the way you always have Free Social Media ROI download at 60SecondMarketer.com/SocialMediaROI
  • 67. Tweet About 60SecondUniversity.com Who Won the Random Drawing for the Free 60SecondUniversity.com Course?
  • 70. Contact Us To Download: 60SecondMarketer.com/blog Google Searches: Jamie Turner 60 Second Marketer ProjectSocial Contact me: Jamie.Turner@60SecondMarketer.com 404-233-0332 Contact Karen: Karen@ProjectSocial.net 404-429-0505